The current status of One to One variable printing
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Preface
At present, the biggest headache for the printing industry is that the digital revolution has eroded the printing sector, forcing the competition within the printing industry to become more intense. Any enterprise that relies passively on rationalization is only geared towards improving efficiency and reducing costs.
With the rapid spread of digital networks, print media has become closely connected with digital communication media and customer data services, and is changing to a more informative media. Based on years of accumulated printing technology and services, it is connected to the Internet and customer databases, adapting to regional and personalization, and as a two-way media factor, it is taking a new step in the comprehensive intelligence and communication industry.
In order to meet all customer needs, the customer's database intelligence must be applied. This requires a One to One variable printing requirement, and as a means of eliminating the resistance of the printing industry, on-demand printing and one-to-one markets have become particularly important.
1. On-demand printing
It is reported that on-demand printing is growing at a rate five times that of normal printing. The print market share is also double this year compared to last year. As a requirement for on-demand printing, there are brochures, product samples, mail order advertisements (DMs), manuals, programs, plans, materials, and so on.
In the United States and Japan, the situation is quite the opposite. The United States is actually in the range of offset printing, and can't do small batches and short delivery times. Therefore, with the advent of on-demand presses, it is actively invested. However, Japan has already implemented small batch and short delivery time services in the field of offset printing, but the printing quality is not ideal, cost accounting is unprofitable, and often takes off-site processing.
At the DRUPA exhibition in 2000, a large number of on-demand printing presses were exhibited. The biggest advantage is that it can adapt to variable personality printing data, high speed, low price, and good quality. .
The main types of on-demand printing machines are:
1) Electrophotographic method, divided into powder and liquid.
Representative type
-DocuColor2045‧2060
-TruePressV200
-Publisher4000/8000
2) Electrical pulse imaging
Representative type
-Elco400 (Toyo Ink)
3) Inkjet method
Representative type
-Aprion Dijital (Scitex)
-The Factory (Barco)
In terms of the concept of on-demand, the digital variable has a limit on the processing speed, so it only undertakes partial printing of personal information. Variables are not a problem for text and illustrations in terms of processing speed. In the case of the application network, when encountering a global business, it is very convenient to use DTP to prepare a manual in the country and distribute the data to all over the world.
In addition, the use of SGML file services, as an example of aircraft or car manuals, semiconductor manuals, bank manuals, manuals for pharmaceutical accessories, etc., in principle, are required to be delivered within three days.
2. One to One market
One-to-one printing is contrary to the principle of past printing, and the cheaper it is. Therefore, it is necessary to distinguish the customer's needs and print it. The purpose of One to One variable printing is to select the most appropriate information for each person, and print it for individuals. The One to One market is supported by this form.
The One to One market, as its name implies, is a one-to-one transaction that belongs to the technology of the relationship. In a broad sense, it is adapted to individual requirements. Up to now, printing has always pursued quality. In the future, quality will be converted from quality to intelligence. Further development can be transformed from information quality to quality of customer relationship. In order to do this well, only for customers, when needed, The required content, the quantity required, and the necessary wages to provide services are the one-to-one vision of One to One.
Nowadays, advocating the personalization of the market will inevitably lead to the provision of printed matter in response to the individual needs of users. It should be recognized that the evolution of technology and the application of its technology have been established.
As an example of the One to One market, as an example of the One to One variable printing effect, according to CAP investment information, it can be cited:
Customer response rate increased by 34.6%
Average order size (amount) increased by 24.5%
Repeated instruction rate increased by 47.6%
Yield increased by 31.6%
Response time increased by 34.9%
3. Select matching
The most typical application example of One to One variable printing is to select the matching binding, according to the barcode classification, the user ID code classification, and the classification according to the sending area code. In order to improve the efficiency of the transmission, improve the delivery service as the media value, and edit the most suitable advertisements according to different regions when editing the advertisement page, mainly to improve the value of the advertisement, it is necessary to use the matching binding.
At present, based on the information of the database, in the binding of the same magazine and product samples, it has become possible to continuously change the binding and production of postal packaging, adapt to the personalization of printed matter, based on user data, will need The information sent to individuals, from the user consumer and the purchase of readers to obtain a reliable response, can make it a reality, is to choose the binding.
In terms of wireless binding, saddle stitch binding, inserts and on-demand insertion and encapsulation combinations, the choice of matching binding can be adopted. Based on the database, the selection of the placards is provided from the sides of the continuation posts, so that each book of affixing is combined with a different book. For example, in a series connection design, a plurality of refill stations are used at the same time, and an inkjet printing device is used to print special data on the inside of the book card or the signature itself or on the cover. In short, with the choice of page binding technology, you can produce personalized books at high speed.
Conclusion
In the current printing industry, OnetoOne variable printing has not yet reached the imagination of printing experts, becoming the work content of on-demand printing presses. There are many reasons for this. In a certain sense, on-demand printing presses are still in the process of growing up, and the penetration is slow. In terms of databases, printing companies and users still need to improve their quality, from users to printing companies. The variable format, whose standard format has not been completed, has all the reasons for the delay in printing with variable data. However, regarding the standard format, PPML (Personalized Print Markup Language) has reached the point of practical use, and the estimated problem will be solved soon.
In the field of black and white printing, high-speed black and white printers have been put on the market, and soon One to One variable printing including reasonable production prices and image resolution will enter the market.
In the field of color printing, due to the quality, price, speed and other aspects have gradually approached offset printing, according to the full use of computer high-speed large-scale data processing, and a basket from printing to binding processing, the market is just around the corner. Use One To One can cope with small batches and shorten the delivery time, so in any case, the development of One to One variable printing cannot be ignored. For on-demand presses, there is a great need to open up new applications, on-demand publishing, OnetoOne market, and choice of page binding, which is undoubtedly the future market for One to One variable printing that uses on-demand presses.