Talking about the characteristics of carton packaging design
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One of the more important design elements in product packaging design is the shape of the package. Like other principles such as architectural design and industrial product design. The box-shaped design of the packaging, the design of the container is determined by its own function, is determined according to the nature, shape and weight of the packaged product, and the principle of the three-dimensional structure is reasonably operated in solving the packaging structure. Medium is a more scientific design method.
First, the packaging of the carton type
The carton is a three-dimensional shape, and its blooming process is a process of moving, stacking, folding, and enclosing a multi-faceted body composed of several faces. The surface in the three-dimensional structure functions as a dividing space in the space, and the surface of the different parts is cut, rotated, and folded, and the obtained surface has different emotional expressions. The plane has a flat, smooth and simple feel. The surface is soft, gentle and elastic. The surface is soft, round, simple, full, square and solemn... and these are exactly what we must consider when studying the shape of the carton.
The study on polyhedron in the three-dimensional structure is to find the variation law between the face and the face of the polyhedron, and to explore the relationship between the change of the face of the shape and the strength of the material.
For example, the joint of the surface is usually formed in the shape of the cover, the box body and the bottom of the box in three ways: point connection, wire connection and face connection. Take the bottom of the box as an example: the bottom part of the box is the most influential part of the weight, anti-stress, vibration, drop and other factors. It is more suitable for the surface connection, and the bottom of each box is firmly fixed by means of mutual bolting and locking. Sealing, molding. This structure can pack a variety of types of products, mostly in small and medium-sized bottled products.
In addition, the six basic geometric shapes in the polyhedron and their variants are similar in their actual life to the complex and varied external forms of the commodity. The carton packaging structure should fully utilize the molding characteristics of the polyhedron for the function and characteristics of the product, and skillfully use the body language to express the characteristics of the product and the beauty of the packaging.
At present, there are many food packagings on the market, and the outer packaging box is formed according to the definition of Plato or Archimedes in the polyhedron, and each surface composed of repeated shapes is formed by a combination of different shapes. The more you get closer to the sphere.
For example, a Japanese “chocolate” package, the appearance of which corresponds to the definition of the Plato sphere, is folded and interspersed into eight squares, and is surrounded by a simple and simple silk rope. Cleverly connected with 8 faces, it plays a sturdy function, with a rigorous shape and a unique Japanese national style.
Second, the packaging container design
The same space art of container design is to create a three-dimensional image in space with various materials and processing methods. When determining a basic shape, the "sculpture method" is often used as the basic means, and then the cutting and matching of the body are performed.
The basic shape is derived from geometric shapes such as sphere stereo, cylinder, cone and so on. The bottle type of cosmetics is usually based on the cabbage column, and the three-dimensional column structure is mainly reflected in the three aspects of column end variation, cylinder change and column ridge change. Flex, rotation, concave and other methods.
For example, the “Lumi” cosmetic design has a cylindrical shape, but on the column end (cap), 4 pieces and 4 planes are cut by cutting. The combination of the spherical surface and the plane makes the gold of the aluminum cover more intense, enhancing the visual effect of the contrast and feeling novel. Many perfume bottles are often cut or twisted on a square or oval basis to form a polygonal bottle that enhances the glass's refractive power.
In addition, the "simulation method" is also a design method of container modeling, that is, directly imitating a certain image form, to enhance the visual effect of the product, to attract consumer groups, the bionic structure in the three-dimensional composition, for us to reflect the colorful real life, Abundant things to improve our performance capabilities provide better help. Example: Scotch whisky bottle type, designed as a bell image. Because the brand of the wine is the bell, it has achieved the effect of promoting the product brand.
The French “HARMONY” liqueur bottle is designed as a guitar image, indicating that the wine is mild in nature and enjoyable after drinking. Although the design of the simulation method is more obvious, it should be relevant and reasonable. The object of imitation should strive for form beauty.
Packaging design is also an abstract form of language expression. How to use the abstract language to express the artistic appeal of packaging design also requires the auxiliary practice of three-dimensional composition.
1. Vitality The form we are studying is itself in a state of quiescence, and many of its natural forms are characterized by its vigorous vitality. A spirit of expansion and extension in the natural form is creatively applied to the packaging design.
2, dynamic means good quality of development, advancement, balance, etc., using the "gradient" method to form a visual time change, forming a "moving composition" in the design usually rely on the curve and the shape of the body to rotate in the space to obtain.
3, volume sense refers to the psychological feeling brought by the volume, the key to the design should deal with the same volume of the form of different psychological cues, the use of local reduction, increase, flip, kneeling can reflect better Effect.
4, depth sense There are many forms of depth in the natural form, can be fascinating, use abstract forms to reflect depth, such as: contrast and harmony, rhythm and rhythm, the overall shape of the form, such as: statistical table one and change, symmetry With a sense of balance, the spirit of the spirit.