From the birth of the first pop-up book to the present, hundreds of years have passed, and its content, form and application scope have been continuously expanded, and have been fully valued abroad, especially in Europe and the United States. The development of China's three-dimensional publications started relatively late, and there is no perfect design mechanism and business strategy at present, but because of its wide range of application groups and optional themes and high aesthetic value, China's publishing industry should have broad space for development in the future.
Publications represented by books and periodicals, due to the differences in times, science and technology, communication tools, social values, and aesthetic orientations, derive different artistic styles and cultural meanings, which are not only carriers of historical records and the embodiment of the accumulation of human cultural wealth, but also media for organizing knowledge and transmitting information. In the process of continuous change and development, publications have been excavated into various artistic creation methods and more added value, and three-dimensional publications are a typical example. Three-dimensional publications are constructed of coherent, multi-layered and multi-angle three-dimensional shapes, breaking the perspective space and composition form of pure fine art painting, deconstructing the combination of graphics and plot content with the new design concept of physically occupying and defining space, shaping a printing and publishing mode that combines multi-platform cross-media from two-dimensional plane to three-dimensional space, and even voice, smell, etc., which integrates factors such as lithography technology, mechanical devices, memory cards and pocket speakers, combined with paper engineering, Mechanical mechanics and other technologies multi-platform cross-media combination of print publications.
The origin of stereoscopic publications and their development and evolution at home and abroad
In the mid-13th century, the British artist Matthew Parris made pages with institutional structures for the first time in order to simplify the process of searching materials, opening the historical precedent of three-dimensional publications. Since then, from 1300, the Spanish mystic and poet Raymond Ruhr used a simple turntable structure to summarize and organize the data, to 1543, the famous German doctor André Vesali used multi-layer fixed loose-leaf to make a teaching anatomical pop-up book to show the internal organs of the human body, from the German astronomer Johannes Schönner used the disk structure to make simple mathematical operation pop-up books in 1551 to the 17th century maps of various activities and navigation manuals and other pop-up books, it is not difficult to see, The structure and dynamic mechanism of the three-dimensional publication in the initial stage are relatively traditional, fixed and single, and the application field is relatively narrow, with the study of the universe, astrological signs or the biology of analyzing the internal structure of the human body, and the dissemination of religious beliefs and life philosophies as the main themes. This situation was not completely broken until 1765. Taiwanese designer Lin Xunmin described it in his "Collection of Thematic Research Reports on Toys and Pop-up Books": "In 1765, Robert Thayer first created the first toy book published exclusively for children. He named and compiled the content after the story of the most popular pantomime of the time, "Joker", and then presented the interesting story content in the form of flipping paper. But since then, there has been no special breakthrough in either the subject matter or the structure, even if there are paper doll pop-up books and open books during the period. The real innovation of content and form came from the later advanced technology, especially the rapid development of new power, new energy and transportation industries, and advanced color printing, which provided important social conditions and technical support for the development of stereoscopic publications. In particular, the advanced technology brought about by the Industrial Revolution, as well as the emergence of new machinery and equipment in Germany and the rise of color lithography in the last two decades of the 19th century, promoted the development of stereoscopic publications into a golden period, such as the theater book issued by the McRollin brothers in the United States in 1880 and the automatic multi-level theater book and pull-out book issued by the French Calbenedict Pop-up Book Publishing Company, and the changing view book issued by the German company Ernest Nisder from 1890 to 1900, etc. They are all three-dimensional publications with relatively complex structures and bright colors. Since then, although the war has hindered the development of stereoscopic publications, the image international company founded by Waldo Hunt in the mid-to-late 20th century uses stereoscopic publications as its main product, publishing more than 2,500 pop-up books per year at most, and Hunter himself is also known as the founder of the modern pop-up book industry; Bennett Cerf's Pop-up Book Riddle was used as a side bonus to Maxwell coffee; Wrigley chewing gum also used pop-up books as a way to promote its products. All these indicate that there is a new development trend in three-dimensional publications beyond the reading target, that is, a new type of corporate brand promotion media, although the breadth and depth of communication can not compete with conventional publicity methods, but its unique publicity effect has emerged.
email: info@joyful-printing.net 860681365@qq.com Whatsapp: +86 13632944480
Mobile: +86-13632944480 We chat: anti-commonadv
For more information please visit http://www.joyful-printing.net