Reduce resource waste Traditional printing industry responds to electronic shocks
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The traditional printing industry is currently facing no small challenges. Due to the impact of emerging electronic products and the rising cost of the industry, many printing companies are facing a lot of crisis.
According to industry analysts, from the perspective of market environment, printing companies are now increasingly competitive, market purchasing power is declining, printing prices are getting lower and lower, printing raw materials prices are rising, and production costs are rising.
However, the most stressful thing in the printing industry is the impact of e-books. The impact of electronic products on the traditional printing industry cannot be said to completely defeat traditional printing, but it has also brought about no small impact. Commercial printing has shrunk dramatically. However, the impact of e-books on traditional printing is bound to continue to increase.
Under the new competitive landscape, many traditional leading players in the printing industry have to find new development ideas and develop new development areas. How to protect the inherent traditional business is also a new task.
For the booming e-books in recent years, Steve Green, president of Kodak Asia Pacific, said in an interview that he did not worry too much: "There are different media for everyone to read, this is very good. The phenomenon does not mean that the traditional printing industry will be eliminated." He pointed out that, in contrast, the traditional printing industry is more worried about the problem of printing waste.
Relevant data shows that only 50% of the many prints on the market can be sold out, and the other 50% are stored in the warehouse. The traditional printing industry still has serious waste problems. At present, "green printing" has become the most concerned topic in the industry.
Compared with traditional printing paper, the biggest advantage of e-books is that they save resources and are green. However, for many people who are used to paper reading, e-books are also a challenge to their reading habits. In addition, e-books have not been widely available, so many times, traditional printing business is still a part of people's needs in life and work.
Under such circumstances, how does the traditional printing industry respond to the impact of electronicization? The concept of "green printing" is undoubtedly the consensus of the industry's breakthrough development. If you can reduce the waste of resources, reduce energy consumption, and meet people's demand for paper prints, then the traditional printing industry is expected to get out of the woods.
Stephen Greene said that printing equipment should minimize the consumption of energy and resources. In the process of transformation and upgrading, the traditional printing industry uses digital printing to avoid printing waste. Because this can determine the amount of printing according to customer needs, avoiding excessive printing, resulting in unnecessary waste of resources.