Ready-to-drink coffee meets the 100 billion mark, and the opportunity for innovative packaging comes.
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With the continuous improvement of the quality of life in the public, the concept of life is constantly changing, the ready-to-drink coffee with the progressive improvement of production technology and the continuous improvement of product quality is rapidly heating up. The huge young group and business people are the potential groups behind it.
According to statistics, per capita consumption of coffee in Western Europe is 5.4 kilograms. The annual per capita consumption of coffee in Singapore and Japan is 1.9 kilograms and 1.4 kilograms respectively, while China's current per capita consumption is less than 40 grams per year. Before 2003, the ready-to-drink coffee market in China was still in the enlightenment stage, with only 0.11 per capita drinking per year. Drinking less does not mean that there is no market. Through the years of cultivation of brands such as “Starbucks” and “Nestlé”, the income of ready-to-drink coffee in China has reached nearly 8 billion yuan in 2009, and it has climbed to 70 billion yuan in 2012, increasing by 15% every year. ~20%. Experts predict that according to this momentum development, within 10 years, China's ready-to-drink coffee market will exceed 400 billion yuan. If it is extended to freshly ground coffee and brewed coffee, the total market can even reach one trillion yuan.
At present, the ready-to-drink coffee in the market mainly uses glass bottles, metal cans, Tetra Pak, plastic bottles and other packaging forms, which have their own advantages in materials and shapes. Here are some recommended innovative packages for different materials for ready-to-drink coffee:
Glass bottle packaging
In November 2016, Starbucks announced that it has launched the first “Festival-limited taste” red bottled Frappuccino – strawberry cheese milk fragrance in China. Each bottle of the product is fitted with a small cap that is decorated to be aesthetically pleasing as a decorative buckle.
As an internationally renowned chain brand, Starbucks is still working tirelessly on its marketing strategy. This time, it has tailored the winter drink to the Chinese, bringing Starbucks consumers from the store to the store. "This is very worth learning for all companies.
Plastic bottle packaging
In May 2016, Nestlé also launched its own high-end coffee, Snow Coffee Mousse, which is divided into two flavors: “Cappuccino” and “Italian Aroma”. The full set of metal silver color will improve the overall product quality. After the shaking, Musi, the bottle design is also designed to be easy to grasp. The overall package is in line with consumer positioning.
Metal bottle packaging
La Colombe, the American coffee industry leader and chain cafe, used aluminum cans that can be recycled and reused. Aluminum cans are not surprising, but La Colombe adds a filter-like envelope to the opening of the aluminum can. When the consumer opens the package and dumps it, he can get a fine latte in the cup!