Print Knowledge Summary 10D
First, the characteristics and types of outdoor light box advertising
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Lightbox advertisements are also known as "light box posters" or "night posters." It is called "semi-permanent" street art abroad. Outdoor lightbox advertising is distinguished from other types of advertising. Its characteristics are as follows:
1. Large screen:
A large number of print advertising media are used for indoor or small-scale communication with a small format, while outdoor light boxes advertise advertising content in the form of door headers, bulletin boards, and pole light boxes. Compared with other flat advertisements, large illustrations and large fonts are very noticeable.
2. Farsightedness:
The function of the outdoor light box advertisement is to convey information to outdoor people and distant people through natural light (daytime) and auxiliary light (night). The advertising works have strong far-sighted results, and people who are right in the fast-paced, high-efficiency, and hurry-up of modern society are paying attention to them at a distance.
3. Wide content:
In public transportation, transport, security, welfare, savings, insurance, taxation, etc.; in commercial products, businesses, tourism, services, etc.; in culture, education, art, etc. Play a role.
4. Concurrent:
There are multiple forms of display, with both text and color capabilities, from product trademarks, product names, physical photos, colors, corporate intent, to culture, economy, customs, beliefs, and norms. Through conceived ideas and unique ideas, we will firmly grasp the "ring" of inducing consumers' desire for purchase, and achieve the purpose of advertising through the heterogeneity of visual communication.
5. Fixed and complex:
No matter what kind of form the outdoor light box advertisement is used for, it has its own requirements in a certain range and position. As a permanent permanent display device, its basic structure is more complex than other forms of advertising. Including frames, cladding materials, pattern printing layers, windbreaks, rain and snow structures, and lighting facilities at night as lighting make copying costs higher than other advertisements in one piece.
There are many types of outdoor light box advertisements. At present, there is no clear way of classifying the types of light boxes. But from the scope of application and into the movie, clothing advertising (poster light box painting); alcohol advertising (light box painting, selling point display card): Banking, insurance advertising (door, pillar light box painting); electrical advertising (selling point Display boards, floor-standing light boxes); subway stations, bus booths, etc.