Printing Knowledge Summary 10C
Outdoor light box advertising features and production techniques
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Patterns are important “visual communication elements” of print ads, and colors are superior to other elements in visual communication. With the rapid development of electronic platemaking and printing machinery, advertisements are springing up. Advertising for outdoor light boxes as semi-permanent print ads, thanks to the use of auxiliary light and transparencies, makes it possible both during the day and at night. Can play the following role: to attract the attention of passers-by; enhance the realism of the article; rendering product breath, to induce consumers' desire to purchase; strengthen the special impression of advertising.
In the design and production of outdoor light box advertising screens, in order to recover the sense of reality and artistry, color printing or photo printing is often used; light boxes are also produced on the special paper, plastic sheet (film), and light box cloth by means of screen printing. Screens, and selection of manufacturing methods and materials based on their cost of replication, weatherability, and other requirements. This article discusses the application of its production technology on the characteristics of the light box advertisement, the main constituent materials and the pattern production process.