Packaging new favorite - art paper
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With the development of the packaging and printing industry, the demand for specialty papers in the domestic market is growing. Special papers have become a family of paper products, and their varieties are becoming more and more diverse, and the scope of application is also expanding. In order to give readers a little understanding of this variety, we specially invite Xie Mao, which specializes in specialty papers, to write about the characteristics of some specialty papers and their relationship with printing design.
Since the invention of papermaking, paper has been used as a material with cultural attributes, and its scope has been continuously expanded, and it has been given more connotations. As for the classification of paper, the art paper (also called fancy paper, special paper) we talk about here mainly refers to the culture and packaging paper which are different from ordinary printing paper, such as coated paper, offset paper, news paper. This type of paper usually requires special paper processing equipment and processes, and the finished paper has a rich color and unique texture. Art paper can be applied to beautiful book covers, albums, brochures, invitations, greeting cards, high-grade office papers, business cards, and high-end packaging paper. At present, with the rapid development of the domestic economy, people's aesthetic requirements are also constantly improving. The demand for paper display and communication information is growing. The art paper industry has also developed rapidly. After entering China in the early 1990s, art paper With its unique charm, it has attracted many designers and printing circles. The use of art paper has also grown tremendously. The number of people engaged in art paper sales is also growing rapidly.
First, the classification of different angles
1. Look from the pulp. The quality of special paper pulp is relatively high, mostly pure wood pulp, long fiber, and some contain cotton. After the paper pulp is formed, the strength is good, the toughness is good, the paper has good stiffness and elasticity, and the color is bright. The paper pulp of plain paper is equipped with a certain proportion of non-wood fiber, and the paper is easy to turn yellow, and generally needs to be coated.
2, from the dyeing point of view can be divided into pulp dyeing and post-dyeing: pulp dyeing is added to the paper when the paper is pulped, so that the color is evenly distributed in the paper fiber, the paper color is saturated evenly, and the cross-section is the same inside and outside. After dyeing, after the paper is formed, the pigment is dyed on the surface of the paper by infiltration, the color stability is inferior to the dyeing of the pulp, and it is easy to decolorize when it is in contact with water. When the dark paper is folded, white edges are easily formed, which destroys the overall effect.
3, from the embossing method can be divided into pre-embossing and post-embossing: pre-embossing refers to the soft felt when the pulp is not completely dehydrated, so that the paper fibers are distributed according to the natural texture of the felt to form a special texture of the paper. The paper texture of the front embossing process is natural and delicate, and will not damage the paper fiber. The post-embossing is the finished paper passing through the carved steel roller, which uses mechanical pressure to make the paper pattern. The advantages of post embossing are simple process, relatively low cost, and convenience. However, this process is harmful to the paper fibers, so the quality of the base paper directly affects the quality of the finished paper after embossing. After the embossing pattern is less changed, the embossed pattern is slightly mechanical and rigid.
Second, paper and design
Paper and design are inextricably linked. There is a famous book designer in Japan who said that paper is the life of design. Regardless of the accuracy of this sentence, this sentence does reflect the importance of paper for design, because paper can be said to be the most basic carrier and initial expression of design. Each type of paper has its own unique color, luster, texture and texture and texture of the surface. These characteristics give each paper a different personality, while specialty papers are brought to people due to differences in gloss and color. Different feelings. These different personalities, when combined with the design, require the designer's ingenuity to make the paper's personality a part of the design, using paper to convey the design, so that the style of the paper and the style of the design are perfectly unified, thus showing a unique artistic atmosphere. .
How to use the characteristics of special paper to make the design a new level?
1. Make full use of the emotions and emotions expressed by the grain color and texture effect of the paper, and achieve a simple and beautiful artistic effect through the simple design of finishing touches. (can also achieve the purpose of saving printing costs)
2, the use of special processes: die cutting, pressure bump, aluminum foil stamping, UV glazing, oil and so on. Because special paper contains more long fibers, has good stiffness and toughness, suitable for die cutting and drumming. Many special papers have rich texture and texture, and can achieve special effects in contrast with the gloss of electrochemical aluminum, UV glazing and oil.