Opportunities and Challenges Faced by Printing Enterprise Management Teaching in Vocational Education
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SWOT Analysis of Enterprise Management Teaching in Vocational Education Environment
First, the necessity and far-reaching influence of developing enterprise management teaching in vocational education featuring skill training
The professional skills we learn are always to serve the society, specifically for the society's smallest economic unit - the enterprise. Therefore, understanding the organizational structure, operation mode and management methods commonly used at the current stage, clearly define our position and establish a correct and positive working attitude in the process of using our professional skills to serve the enterprise. It is very positive to find the direction of the effort, gradually move toward the skilled management talents, and finally become the management core of the enterprise. The successful realization of its own value and social value has a very positive significance.
Taking the printing industry as an example, the printing industry as a traditional industry has a relatively low threshold. It is not difficult for investors to obtain high-quality printing manpower and material resources and to be in line with their peers in hardware. The competition hotspots among printing companies are in the printing cycle, product quality and price, and product service. To stand out from the competition in these aspects, relying on management. The grasp of the printing cycle requires the precise planning and control of all aspects of production in the production theory of production; the management of product quality requires detailed product quality standards, strict supervision systems and control methods; competitive product prices require effective cost management. Control system; quality product service requires smooth operation and coordination of various departments.
Those familiar with the printing factory must be impressed by the noise of the ink in the workshop and the noise of the machine, and a printing factory that I had the honor of visiting last year completely subverted this impression - Guangzhou Lingmei Color Printing Co., Ltd., its history It is not long. Founded in 2000, it is a new printing company engaged in design, layout, printing and post-processing. We visited the various production workshops of Lingmei, from the pre-press design department, the manual plate making workshop, the CTP direct plate making to the printing two-color machine, the four-color machine, the five-color machine, the eight-color machine, and the post-press processing glue Dinglong. The leather shell machine, the sewing machine, etc., the production is smooth and fast, there is not much manual work, and there is no sputum and dust in the traditional factory workshop. We use the pipeline ink supply to block most of the pollution sources. Oil pollution, very little dust in the air, and even our whispers can be clearly distinguished, all thanks to successful business management.
The brief visit has three details. I realized that the managers of Lingmei are paying attention to the management of the enterprise. First, the ground of the workshop is painted green. On the green ground, a group of yellow arrows is particularly eye-catching. The person in charge introduced that the workers in each shift are lined up. The arrow is the direction of their work and the direction of work, so as to avoid conflicts that may occur in the opposite direction and make the workflow smoother. Then at the heart of the factory, the printing shop, I noticed that there is a small red iron cabinet. The cabinet is arranged with a lot of drawers in the longitudinal direction. On the wall of the cabinet, a picture is used. On this picture, Clearly indicate the specific location of the various tools, pick a tool at random, pull the corresponding drawer according to the illustration, and surely find the required tools within two seconds, which is more than a bunch of miscellaneous It’s much more efficient to flip through the tools. Pick up the wrench I picked and find a clear wrench outline on the position of the wrench. This guides the user to put it back in place after using the tool, which is convenient for the next search. The last one was found on the wall of the workshop exit. There is a white bulletin board. This bulletin board not only publicizes the names and telephone numbers of the person in charge of each process, but also some special announcements: certain employees are on a certain day of the month. After 11:00, I went back to the dormitory and gave him a fine of 10 yuan according to the factory regulations. The strict factory regulations and rewards and punishments are clear. This is a training for employees' habits.
The details determine success or failure, and management determines the benefits.
Second, SWOT analysis of enterprise management teaching in the context of vocational education
The SWOT analysis, also known as situational analysis, was proposed by the management professor of the University of San Francisco in the early 1980s by Verrick, and is often used to formulate the group's development strategy and analyze competitors. After decades of application and development, SWOT analysis has become a well-known, easy-to-learn and easy-to-use tool that is widely used by managers at all levels for various aspects of organizational management and decision making. In short, the SWOT analysis actually defines the internal and external factors that have a significant impact on the company's production and operation activities and development based on the company's objectives, and evaluates these factors based on the established criteria. The advantages and disadvantages of the company, the opportunities and threats faced in the external environment, comprehensive evaluation and analysis to draw conclusions, and then through the adjustment of enterprise resource allocation, formulate specific strategies, and ultimately achieve corporate goals. Here I will use the SWOT analysis method to analyze the survival and development of business management teaching in the vocational education environment, and clarify the advantages and disadvantages of the discipline itself. What kind of opportunities and threats does the external environment of vocational education bring to the discipline? .
SWOT analysis of enterprise management teaching in the vocational education environment must first have a more objective understanding of the advantages and disadvantages of the enterprise management discipline itself. The advantage of enterprise management is that it is very widely used. Whether it is the manager of the enterprise or the general staff, it is essential to understand the organizational structure, profit model, operation mode of each department, etc.; Management involves many professional concepts and analytical methods. The teaching of theoretical courses is very necessary. The various corporate prototypes in the society provide a very rich case resource for the teaching of our theoretical courses. On this basis, we also need to recognize the shortcomings in the teaching of this subject at this stage. Our enterprise management teaching also faces similar problems with the teaching of business management courses in colleges and universities. Most of the students in the junior high school or high school starting point do not work. Experience, in their minds, the enterprise is only a vaguely visible but never touched concept. Many concepts and methods are only difficult to get a full and full image in the classroom; and vocational education based on skill development. In this case, the teaching purpose of the subject is based on familiar understanding. It is impossible to use too many classes in the limited teaching cycle for the teaching of the subject. This also teaches the depth of the teaching, the teaching method, the study, etc. The aspect has caused certain limitations.
In the analysis of the external environment, we see more exciting development opportunities. The work of vocational education has received unprecedented attention from the state. The central government has repeatedly stressed that it is necessary to adhere to the principle of vigorously developing vocational education, and to lay a more prominent position in the development of vocational education, so that education truly becomes an education for the whole society. In order to support the development of vocational education, during the "Eleventh Five-Year Plan" period, the central government spent more than 10 billion yuan to strengthen the basic capacity building of vocational education. Since 2007, the central government has spent nearly 10 billion yuan each year to implement the new secondary vocational education funding policy. It has been continuously subsidized for all secondary vocational schools in the first and second grade rural students and urban families with financial difficulties. Each person pays 1,500 yuan per year, plus local investment. The annual expenditure of the state for implementing this policy is more than 18 billion yuan. With such policy support, many people have reversed their prejudice against vocational education for many years, and no longer blindly follow higher education. Financial support has also solved the worries of many difficult families who want to receive vocational education but cannot afford it. The river is full of small rivers, and such a good policy environment has brought rare development opportunities to our business management teaching. The source of students is wide, and the demand is large. We have the soil for scale development and work hard and create on this fertile soil. At the same time, the subject also has extremely rich resources in terms of teachers. According to the statistics of the People's Insurance Department, the number of college graduates in China has exceeded 6 million in 2009. In 2010, this number will reach 6.3 million, of which nearly 8% will be 10% are graduates from the management majors, and there are some excellent management personnel who have rich management practice experience and re-created through MBA or EMBA classes. This provides a strong backing for the quality development of the teaching work of this subject. In addition, vocational education has advantages that other educational models do not have. In today's extremely serious employment problem, vocational education is still unique. This stems from the many years of training and service relationship between vocational schools and enterprises. The method of order-based training achieves the goal of stably meeting the needs of enterprise personnel and precisely cultivating students' professional qualities. This kind of good relationship between school and enterprise can also be used in our teaching, especially in the teaching of business management. With the support and help of enterprises, it is of great significance to enrich teaching methods and improve teaching quality. The opportunity of development will also bring competition and threats. On the one hand, the enrollment competition brought about by the rapid development of vocational education, on the other hand, the inconsistency caused by the rapid expansion of teaching resources and students.
List the above points into the matrix below
Third, the direction and strategy of the development of enterprise management subject teaching in the vocational education system
According to SWOT matrix analysis, the enterprise management teaching in the current vocational education environment applies the WO strategy, which is to fully utilize the opportunities brought by the external policy environment, try to overcome the disadvantages and reverse the current situation. So what kind of strategy should we adopt to reverse this situation?
We should build on the rapid development of vocational education. To meet the demand growth brought by the rapid expansion of students, there must be more professionals with good development potential, and in these new professions and existing professions, according to various professions. The actual needs of the training, the establishment of corporate management courses in the professions in need, expand our service. In addition, we must pay attention to the faculty. Although the enterprise management course is a familiar and familiar course in vocational education, a good faculty is also very necessary. This is not only related to the quality of teaching in vocational schools, but also due to the management of business. The speciality of the subject, the teacher of the enterprise management course is a bridge and a manual for the students from the school to the society and into the enterprise. A good teacher can give confidence and hope to the students who are about to enter the society, help them to get rid of the confusion and confusion of entering the society, understand the structure of the enterprise, shape the correct and positive working attitude, and accept the test of society in a good state. Of course, the most important thing is the quality of teaching, teaching and educating people, the burden on our shoulders is great, but from one aspect, education is also a market, and the majority of students are our most direct service targets. Vocational school students need to be able to learn the real work here, and then they can use it in society to help them find their own world in this highly competitive society. Our book as a student before leaving the campus is very important. The content of the lecture should be as close as possible to the objects of vocational education, to talk about what they urgently need, and to talk about the content that will help them in the future. As for the academic concepts and methods, it may be worthwhile to wait until they really take the skill management position. Slowly explore and experience. In addition, in teaching methods, we should also be as close as possible to the characteristics of vocational students. Most of them may have insufficient patience, but they often have stronger observation ability and hands-on ability. Therefore, we should design as much as possible to adopt their favorite curriculum. The way, such as one or two small stories, will make them think quietly and thoughtfully; the real cases of some companies will let them discuss each other in a big way; carefully organizing a visit will make them happy. I have benefited a lot... For the problem of class time limit, I don’t think it is necessary for our business management courses to be able to squeeze the time of the skill class in a limited teaching cycle. After all, the primary purpose of vocational school students is to learn skills. But that doesn't mean we don't have time to use it. Many learning activities don't necessarily happen in class. We have a second class and a lot of extracurricular time.
I believe that with our careful watering, the fertile soil of vocational education will surely bear fruit as fruitful as other forms of education.