Cultivate printing talents from a global perspective
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
According to incomplete statistics, so far, there are more than 100 colleges and universities in the printing and packaging category, and there are about 4,000-5,000 professional graduates per year. Obviously, this number is very small compared with China's fast-developing printing industry. There are more than 3 million employees in China's printing industry. Among them, college graduates who have received systematic professional education are very limited. It is no wonder that printing companies are all I am lamenting the lack of talent. However, compared with technical talents, there is a kind of talent that is almost blank. This is the "connected" talent. This kind of person must understand technology and management, understand international affairs, and be familiar with various game rules. Bridges and ties between domestic and international printing circles. Perhaps from a general point of view, such talents should not be cultivated by the printing profession, but should be cultivated by foreign language majors or other majors. However, in the context of Chinese printing facing the world, such talents are emerging in the industry. new demand. Recently, at the Global Screen Digital Printing Summit held in Beijing, Liu Binjie, Director of the General Administration of Press and Publication, pointed out that the Chinese printing industry will open up to a more active attitude and participate in economic globalization at a higher level and in a broader field. Process. From this point of view, it is also the requirement of the times to cultivate and integrate talents, which is in line with the country's industrial development trend.
In the international arena, some famous printing professional colleges also consider to break through the traditional thinking and realize diversification, practice and internationalization when cultivating talents.
For example, the printing department of Royal Melbourne Institute of Technology in Australia has established the International Center for Printing Technology according to the characteristics of the development of the printing industry in the new era, and cooperated with the printing industry and the media industry to formulate new standards for cultivating talents. The Stuttgart Media University in Germany has set up a Sino-German joint project to train Chinese and German students who have mastered the printing expertise, are familiar with the language and culture of the two countries, and understand the printing market of both countries, and bridge the exchanges between the two countries in the printing field.
China is a hot spot for printing and development in the world. Many well-known printing companies in the world have come to invest and set up factories, such as Heidelberg, Germany, Donnelley, and Japanese letterpress printing. In addition, more and more foreign businessmen are coming. China's procurement of printed materials, China has inevitably become a part of world trade. China's printing industry needs to be introduced and must go out. It is a general trend for some people to do the work. The definition of such talents should not only be a foreign language function, but an analysis of the knowledge structure. The general professional curriculum has attached great importance to printing theory, printing technology, printing production and management, and has been continuously adjusted according to the requirements of industrial development. However, it seems that there has not been a course similar to "Printing International Marketing". It must be accurate. Specifically, this course or major should cultivate talents who have an international perspective and are familiar with international practices.
At present, there are five major printing exhibitions in the world, and they have become the annual events of the printing industry, especially the Drupa exhibition. Each time, it is a great gathering of printing new technologies, new equipment and new ideas. In recent years, Chinese printing companies have also actively organized their participation in exhibitions or visits. In addition, the printing delegations in China can also be seen at the exhibitions in Chicago, Birmingham and Tokyo, and the exhibitions in Beijing are the highlights of the Chinese printing industry. These world-famous printing exhibitions are an important occasion for the Chinese printing industry to publicize and promote products. Therefore, for students who are studying printing, if they only know the name of the exhibition, it is obviously not enough to take people to visit. Knowing the structure of the exhibition, the procedures, the way in which the exhibitions are organized, the innovative products that appear at each exhibition, and the technological trends that are represented, it is necessary to be able to treat professional exhibitions with the vision and knowledge of insiders rather than outsiders.
Why should we emphasize the "international vision" of printing students? In 2006, the output value of China's printing industry surpassed that of Germany, ranking third in the world. China's printing plays an important role in the world's printing industry park. With such a large industrial scale, it is natural for professionals who can participate in various activities in the international printing industry. reserve. According to the "Eleventh Five-Year Plan" of China's printing industry, China will develop from a printing power to a printing power in 2010. To achieve this goal, China must also improve its international competitiveness.
Recently, according to news media reports, in order to run the Beijing Olympic Games, the Beijing Olympic Committee has introduced three language service providers to jointly undertake translation and training services to solve the language bottleneck and allow "neutral dialogue", which is in the history of the Olympics. It was the first time. As far as the printing industry is concerned, the competition between countries can also be said to be an Olympic Games. There is also a question of China's printing and dialogue with the world. The content of the dialogue involves many aspects. If we give the task of dialogue to students who study foreign languages and students who study foreign trade, it is a pity, and it is difficult to communicate deeply with foreign counterparts. Therefore, is it necessary for us to consider the "connected" talents in the new situation? In addition to printing technology, the knowledge structure of such talents should also expand external communication, international printing development information, international printing organizations, international printing standards, international printing exhibitions, internationally renowned printing research institutions, international printing education institutions, etc. After graduating, he can directly engage in the work of external referrals, participate in the "China Printing and World Dialogue", promote Chinese printing companies to operate in accordance with international practices, draw on the experience of printing developed countries, and be in line with international standards.