Large format offset printing technology for value-added printing solutions
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In recent years, the global printing and packaging industry is moving towards high quality and colorization. Large indoor and outdoor POP advertisements and posters are increasing, making printing large-format become a trend. Therefore, commercial printers have turned to large format printing machines. In order to open up new markets and apply large format printing technology, it is an inevitable choice to win the market initiative.
1. Large-format offset printing technology comprehensively enhances the competitiveness of enterprises and realizes value-added printing.
At present, the competition in China's packaging and printing market is mainly concentrated in the printing field of the open format. The price war between printing companies is particularly fierce, which forces packaging and printing enterprises to find more profit growth points. The introduction of large-format offset printing machines makes construction. Differentiated printing services are easier. Large format printing is a “nichemarket”, meaning that this market segment is small but rich in market opportunities. Such a market has a high capital investment threshold or a high technical threshold. It is not affordable for the mass enterprise, but if it enters, it is likely to get more returns and profits, so the competition in the market is so fierce. Today, in the face of “nichemarket”, equipment suppliers can occupy a larger market share without having to fight a price war, and companies can also get more orders.
In recent years, large-format printing has undergone an impressive renaissance process worldwide, during which the number of large format presses installed around the world has increased significantly each year; not only has the number of new installed machines increased. Trends, we have also seen a strong momentum for the development of special large format or even large format printing presses. The root cause is the introduction of a new generation of large format presses that are comparable to small and medium format presses in terms of process, automation, operational comfort, and print quality, and that are productive and return on investment. The aspect is much larger than the medium and small format printing press.