Label printing technology inventory (1)
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End user, what do you need?
In marketing management, there are 4P—product, price, place, and promotion. But the so-called marketing 4P will soon become obsolete, replaced by marketing 4C theory, namely: customer needs and wants, cost, convenience, communication - a customer The center of the marketing era has arrived, and is ready to be proud of the rivers and lakes.
In the label industry, material suppliers, equipment suppliers, and label suppliers all ask in unison: Dear customers, what do you want?
The entire label industry chain is our readers. So, we are asking every day: Readers, what do you want to see?
When talking to a senior veteran, I mentioned the focus of the end user. They also said in the same way - "demand! Of course their needs!"
Obviously, almost every requirement summarized by the end user can be a big topic, such as the confusion of daily chemical companies in the labeling of curved bottles. For example, pharmaceutical companies are struggling to find improvements in label anti-counterfeiting technology, such as The wine industry wants to continue to innovate, and every user wants to do how to save costs... As long as we remember, "this period of focus" is not on the Internet, in the daily newspaper, in the weekly newspaper, "supply and demand information column", can not be given to customers Directly bring in benefits, but we hope, but hope that "this period of focus" can bring you a touch of thought, and even suddenly open; to deepen the theme, do a good job, is the magazine superior to other magic.
Why is this focus in this issue? Because many end users reflect that not all printing techniques are familiar to them, sometimes there are blind spots or misunderstandings of one kind or another. Without investigation, there is no right to speak.
Apply some of the nouns in 4C: We will “communicate” with end users regardless of “cost” to meet the “customer needs” and provide greater “convenience”.
We will try our best to meet them when necessary.
Label applications are becoming more and more popular, and label printing technology and equipment are receiving increasing attention. In recent years, label printing and labeling equipment manufacturers have become a new force, absorbing the advantages of various printing and post-press technologies, and gradually formed a relatively independent system to adapt to the diversified development of label applications.
Offset: quality and flexibility
What is offset printing: offset printing should be called lithographic offset printing. The printing plate includes the ink-repellent part (image part) and the non-inking part (blank part). The surfaces of the two parts are basically on the same plane, using oil-water phase. The principle of repulsion is only to adhere the ink to the image portion for printing. Offset printing is printed in an indirect manner by blanket transfer. Compared with embossing and gravure printing, the highlight of the printing plate is better, and the image level and text can be perfectly reproduced. It is also a very practical printing method by using a variety of papers as substrates.
Main advantages:
1. A wide variety of substrates;
2. The original can be faithfully reproduced to obtain a level reproduction similar to the original;
3. Adapt to multi-color printing;
4. can achieve double-sided printing;
5. Adapt to high speed printing;
6. the number of printing can be more or less, both short-lived and long-lived;
7. The price is moderate and has a competitive advantage.
Limitations:
1. The overprinting property of the ink is slightly poor, and the ink is easy to be emulsified and dried slowly, and the ink layer is shallow, which is not suitable for printing bright color label products;
2. printing speed is slow;
3. Ink and water balance control is difficult;
4. Poor durability.
Applicable fields: printing of various types of paper labels.
Future trends: With the rapid integration of digital technologies, offset press manufacturers are paying more attention to providing users with a complete solution. The offset presses introduced at this stage include almost all format specifications, and the color group structure and configuration are flexible. Sheetfed offset presses are moving toward more color sets, higher levels of automation, and more suitable for short-run color printing. In addition, ultra-large format sheetfed offset presses are being introduced. Although digital printing may become the future direction of development, offset printing with its mature technology and perfect performance. The flexible combination is still the most widely used printing method in the world. The leadership of offset printing will not change for a long time.