In the information age, the speed of development and change of things is extremely fast, people's aesthetic concepts have been precipitated by the times, and they have been continuously continued and innovated in today's information society, all kinds of new things and new views have emerged one after another, and many traditional art and culture have also been infected by modern atmosphere, showing a diversified development direction. Designers are also affected by factors such as changes in the times and the renewal of aesthetic concepts, and are no longer affected by a single traditional mindset. Beginning to pursue new and distinctive design ideas and putting them into design, we can see this diverse development trend in our books. Adding three-dimensional graphic design to books can make people feel an innovative and fantastical way of thinking and artistic aesthetic interest in the amazing visual experience.
First, the innovation of design concept
The innovative basis of pop-up book design is that the designer breaks people's directional thinking understanding of the inherent form of books, and conceptually designs a new art form for books. This way of innovating the old is a challenge to the designer's thinking mode and creative ability. The design of pop-up books is different from conventional book design, which requires designers to break the old thinking mode, open up new perspectives and perspectives, play freely, boldly imagine, and open extraordinary design ideas in a newer and broader design space.
The designer's mindset determines to some extent the depth of the work, the conveyance of the author's emotions and the entire story realm, and even the number of books sold. Whether the reader can accurately understand the content described by the author, whether he can communicate with the author through the book, resonate, and realize the communication of the heart are all directly related to the success of the designer's creative concept. Especially in the pop-up book, it reflects a form of personality and non-instrument, becoming an "alternative" landscape in the book, this emphasis on unique and avant-garde design concept, is a break from the traditional thinking mode and inspiration for new ideas.
Advances in communication technology have opened up more possibilities for design. This way of applying digital media technology to book design and conveying story content through three-dimensional, dynamic display screens is a change from the traditional outdated way of thinking. Break the convention in form, create new ideas, and use new materials that would not have been used before. New technologies are applied to book design to create a book form under the new situation and adapt to the needs of the times for information dissemination. The volume and capacity of the book are limited, but the designer's creativity is infinite, grasp every link in the book for innovative design, create unlimited visual tension in a limited space, bring readers endless surprises, is the design concept that every designer should pursue and obey.
Second, the innovation of printing process
People's material cultural needs continue to improve with the development of the economy, people's aesthetic requirements have also increased accordingly, and a diversified development trend has emerged. New science and technology such as materials and printing processes are used in books, so that book design has more room to play. Especially in the printing process, all kinds of novel ideas and ideas can be displayed in physical books.
In today's book printing process, many high-tech, such as computer networks, digital electronics, mechanical integration and other new science and technology are applied, especially the science technology and printing technology of Fan Xin, with the power of science to innovate the traditional book form. For example, from traditional hot stamping, hot silver and other methods to modern digital proofing, ultraviolet (UV) glazing technology gives designers more space to play, design works also have a broader market, and readers can feel the infinite artistic charm brought by books from reading. Market demand is the goal and direction pursued by designers, high-tech products are the object of audience pursuit, designers are guided by market soup, Liyue different materials and processing technology. Starting from the psychology of the reader, the reader can not only appreciate the visual while opening the book, but also obtain the satisfaction of touch, smell and even taste, and appropriately use modern printing technology to make the work more expressive.
With the development of science and technology, more and more materials are used in book design, so that books have more form changes. Scientists and designers are also constantly exploring. With the development of science and technology and academic exchanges at home and abroad, designers learn from each other and apply advanced technology to provide more development space and newer, more humanized design principles for books, and the design and printing process of pop-up books can only be more widely accepted by the market if they continue to develop. Let more and more readers understand pop-up books and appreciate pop-up books.
Third, the decorative innovation of three-dimensional graphics
Three-dimensional graphics appear in books, which are not only the carrier of book content, but also the artistic embellishment of book decoration, playing the role of finishing touches and giving people refreshing visual enjoyment.
The decorative design in the book should be centered on the reader, and contain the author's emotions and the content, thoughts and style of the book while decorating. The design should start from the whole, pay attention to the overall style of the book, and the decoration should be seen at the close to attack its quality, look at the momentum from afar, unify with the tone of the book, and match the style, and give readers a kind while promoting the visual position of the book
An artistic enjoyment that is both unexpected and reasonable. The designer is the creator and master of book decoration, and he should put himself in the shoes of understanding the application effect of decorative form in books and make reasonable use of decorative space. For example, in the cover of the book, part of the content is hidden in the form of "little honey household" to allow readers to open the "window" and show a three-dimensional small three-dimensional graphic in front of their eyes, creating a deep aesthetic experience for readers.
Apply stereoscopic graphics effects to art textbooks. For example, the sense of volume of geometric shapes is shaped in mathematics textbooks, three-dimensional forms are appropriately presented in design books, and the emotions conveyed in musical scores are displayed in three-dimensional ways in music books, and so on. The application of three-dimensional graphics in textbooks enriches the emotions of books while intuitively expressing knowledge.
The designer gives full play to the original design concept, reasonable pool and moon decoration, and integrates emotion and rationality into the decoration of books, so that the new book has both decorative beauty and is not too pompous, while not affecting the cost of books, it can also expand the readership and let more readers like the three-dimensional art in books.
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