How to do the title of the newspaper
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The design of the newspaper layout must have a certain aesthetic sense on the basis of meeting the theoretical requirements. However, does our typesetting staff know that the role of the title in the entire layout is different? How to design the arrangement of the title to make the layout more beautiful and generous?
First, the role of the title in the layout
The title is the eye of the layout. It is a very important language, second only to the layout. The effect of the title on the layout is at least in the following aspects.
1. Identification focus
A newspaper version usually has 10 to 20 manuscripts, but it is often light and heavy, often expressed by the title. The title of an important manuscript must have a large number of columns, a large font size, and a large number of lines. Many readers are accustomed to reviewing the title first and then selectively reading an article. It is precisely because the title has the feature of giving the reader a "first impression", thus determining the role of the title on the layout.
2. Change layout
Newspapers are published every day, but there are no two identical layout styles. In addition to the content and length of the article, the title change is an important reason. Even with the same set of manuscripts, the change in the title and the position of the title, the change in the position of the title, and even the number of columns in the title, the font used, and the change in the font size can change the layout.
Second, the change of title
The title has the main standard, the index (also known as the eyebrow mark, the shoulder mark), and the sub-mark. Through different arrangements and combinations, the title of the title can be described as ever-changing. Although the form of the title varies widely, it can be divided into the following general categories.
1. Change in size
According to the weight of the article, the number of columns in the title of each article is appropriately changed. The combination of large, medium and small indicates that the layout should highlight what is not to be highlighted, and the title can be staggered and elegant.
2. Horizontal and vertical changes
Chinese characters can be arranged horizontally or vertically. The corresponding newspaper headings are arranged in a vertical arrangement on the premise of horizontal rows, so that the newspaper layout headings can be arranged in a staggered manner and have a strong sense of rhythm. At the same time, it can avoid some technical problems, such as collisions, piles, and questions.
3. Changes in fonts and font sizes
For a title with both the main and the auxiliary (including the eyebrow and subscript), the size of the main label must be the largest, and the font size and font of the main and auxiliary labels should also be changed. The layout is full of colors and colors.
The title can be summarized in the following points.
(1) Eyebrow font: The eyebrow mark should be clear, and more use Song imitation.
(2) Main standard font: The political economy is more Song and black, and the literature and art are more shackles.
(3) Sub-standard fonts can refer to the following two points:
1 In addition to Lishu, Weibei, Changhei, and calligraphy, all kinds of fonts can be used.
2 The sub-standards of communication and special articles are mainly Song and imitation.
Third, the beautification of the title
The eye is the window of the mind, the title is the eye of the layout, and its beautification also plays a very important role in the layout of newspapers.
The landscaping of the title is summarized as follows.
1. Picture map
According to the content of the article, the editor edits the title map composed of the title and various patterns. The title map itself is an art work, often with illustrated pictures, which will be attractive and appealing to readers. The map sometimes uses the practice of pressing the title on the photo. In particular, the use of photographs showing grand scenes as the background of the title will have a strong shock effect, and the longer length of the reportage, communication, feature and prose will be titled by the method of the title map.
2. Shading
Adding a shading to the title can also beautify. The shade of the visible shading is made into a negative or positive character. When printing lead, it needs to be made into zinc plate, which can only be made into deep shading and shallow shading. If laser phototypesetting is used, it can be made into a negative character, a positive character, a hooked word, a yin and yang word, a three-dimensional word, a pattern word, etc. on the shading. In addition to the beautification, the title and the shading often cause visual power on the layout (especially in the case of darker shades). Therefore, when using the shading to beautify the title, one should pay attention to whether the title should be prominent. The second is to consider the balance of light and heavy on the layout. It is not possible to have a pile of headings piled up in a pile, visually overweight, and the other piece has no shading title, which is light and fluttering, which makes the entire layout lose its balance.
3. Beautify with lines or lace
Wrap the entire title with lines or laces; in the case of a small number of words, frame each word with lines or lace; surround a line frame around the shading.
4. Calligraphy
Some communication with a small number of words and a large number of columns can be beautified by handwritten calligraphy. This method makes the title a book, and if it is a book or cursive, it can add a sense of mobility.
5. Color registration
Coloring the title will make it more beautiful. Because of the limited conditions, the seal can only be set red, offset printing can achieve color printing, and the colors are set, the title is naturally colorful.
6. Other art processing
The function of the computer software can be fully applied, and the title word can be made into a hollow word, a bottom text word, an anti-white word, and can also be appropriately rotated, tilted, or made into a break, ripple, and the like.