How to consider the color design of the printing process
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1. color tones
Tone is the general tendency of the color configuration on the screen, the total mood, is the main color of a group of colors, and has an absolute advantage in the whole picture. The packaging requirements are visually highlighted from the moment on the long-distance shelves, conveying the product information, which requires a strong overall tone to match. Therefore, the key to packaging color design is the tone design. The color tone design requirements are consistent with the main functions of the product. For example, the gift packaging should be cooled with cold drinks such as red and orange. Tone design requirements are consistent with the times, different regions, different nationalities, and the color of the jealousy, to adapt to this change, to comply with the trend of the times, such as the Islamic community like green avoid yellow; Tibetans with white as the noble color and avoid With light yellow, green; Manchu people love yellow, purple, red, blue and avoid white. Tones design should fully consider these traditional habits, so that products can be welcomed, for export goods, packaging design can only respect the customs of other countries or countries.
2. Color contrast
In the 12-hue circle, the color of the two opposites is called the contrasting color, and the hue and lightness difference is the biggest, leaving a vivid and strong contrast feeling. Only by contrast can the colors express the image correctly. The comparison mainly includes the following three aspects: The comparison of brightness includes the comparison of the brightness of the same hue and different hue, and it needs to be repeatedly compared for accurate expression. Brightness contrast can enhance the sense of brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect. Purity comparison In the same color phase, the higher the purity, the more vivid the color, the lower the purity, and the more turbid. Purity contrast enhances richness. Color contrast This is the phenomenon of color shift due to the difference in hue when two or more colors are juxtaposed or alternately changed. It can be divided into color contrast, complementary color contrast and cold and warm contrast. In contrasting color design, the contrast should be just right, so that the screen is gorgeous but not boring, and it is not floating, resulting in harmonious and harmonious beauty.
3. The harmony of color
On the twelve-hue circle, two similar colors are called harmonic colors. The color harmony gives people an implicit, rich, elegant, pleasant and comfortable feeling. The main methods of reconciliation are:
The same kind of hue refers to the combination of colors with the same color and different lightness, such as the combination of light green, bright green, dark green or the combination of light red and dark red. Approximate hue refers to the combination of different colors that contain common components, such as orange, vermilion, and yellow, all of which contain yellow components and are easily coordinated.
4. The rhythm of color
The rhythm is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and darkness, rigidity and softness, height and weakness, and actuality. These two contradictory changes are not simple repetitions, but are instead. Various forms of rhythmic movements have both repetition and development. Each aspect restricts and advances each other, reflecting the natural harmony. From the screen effect, there are fierce, stable, happy, melancholy and so on. Various colors are used to embody the same theme as an organic whole and are incorporated in the rhythm of the rhythm. In color relations, contrast is a factor of change, and harmonization is a unified factor. The basic requirement for packaging color design is to handle the relationship between change and unity, to seek change in unity, and to seek unity in change. At the same time, the color effect of the package is not in the use of color, the key lies in the choice and cooperation of color, too much color is easy to produce a messy "flower" feeling, it seems cheesy.