Expo will bring business opportunities to Shanghai printing companies
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According to statistics, there are more than 240 participating countries, regions and organizations, and the estimated number of visitors is 70 million. These figures are behind huge and attractive business opportunities. For the Shanghai printing industry with more than 5,000 enterprises and an annual output value of more than 46 billion yuan, what kind of business opportunities will this century-old international conference bring? What is the impact on the printing industry?
The exhibition brought a lot of printing needs
The CIC International Consultant’s report shows that during the preparations for the Shanghai World Expo, large-scale investment will boost the economy, infrastructure, machinery, construction, real estate and other industries. In addition to directly benefiting the industry, the Expo will also trigger business opportunities in the animation industry, IC card, printing industry and other industries.
Fu Yong said: Although the printing industry is not a key industry to serve the World Expo, the Expo will bring a lot of printing needs, and there will definitely be many printing jobs. For example, tickets for the World Expo, promotional books for the World Expo, brochures for participating places, cultural products from abroad, various product packaging, gift bags, posters, advertisements, leaflets, etc. He said that in order to let printing companies understand the needs, characteristics and ordering methods of the Shanghai World Expo printing, the Shanghai Printing Industry Association and the relevant departments of the Shanghai World Expo Coordination Bureau (hereinafter referred to as the Expo Bureau) communicated.
During the Shanghai International Printing Week held in July this year, Huang Yaocheng, a senior consultant of the Expo Bureau, pointed out that the Expo will have the following requirements for printed materials: first, the quality of printed matter is required to be high; second, the printing is required to be clear; third, the print design is required to be compared. Exquisite; Fourth, companies are required to pay attention to ecology and environmental protection.
In an interview with the media, Huang Yaocheng said that if printing companies want to serve the World Expo, the equipment will not work well, but also the connection between the upstream and downstream of the printing industry. Because technology and equipment can be introduced and emulated quickly, and product packaging is designed, China's design capabilities are relatively weak. Also, which company can meet the energy conservation and emission reduction standards, and which company has the right to speak. Because the inspection of printing quality is only one aspect, there is still a lack of quality and environmental protection. In addition, if printing companies want to participate in the Shanghai World Expo, they must learn to integrate resources and establish a joint team. If a company wins the bid, it can cooperate with related companies to do this project.
Brand characteristics, printing enterprises, docking Expo
The Shanghai World Expo will bring a lot of printing needs. So, how do printing companies get these demand information? How do exhibitors at the World Expo find printing companies? When talking about these issues, it is inevitable to remind people of the 2008 Beijing Olympics. At the beginning, BOCOG selected two printing companies as Olympic printing service providers. This is the first time in the history of the Olympic Games.
Fu Yong told this newspaper that the Shanghai Printing Industry Association learned through communication with the Expo Bureau that there is no printing service in the category of suppliers in the history of the Expo. That is to say, the order method for the print of the Shanghai World Expo is not the designated supplier by the Expo Bureau, but the exhibitor himself is looking for a printing company.
There are more than 5,000 printing companies in Shanghai. More than 200 countries and international organizations will participate in the Expo. How to make the printing companies and exhibitors smoothly connect? In July this year, the Shanghai Press and Publication Bureau recommended 71 printing brand-specific enterprises to the World Expo. The company directory contains detailed information such as the company's address and telephone number.
It is understood that the selection of brand-specific enterprises is organized by the Shanghai Printing Industry Association. Fu Yong said: Considering that there are many categories in the printing industry, these brand-specific enterprises have also been divided into several categories, which is quite targeted. We see from the materials provided by the association that the selected companies include 20 publication printing companies, 27 packaging and decoration printing companies, 8 commercial paper printing companies, 14 digital and other printing companies and 2 integrated printing groups. .
Government and association strictly monitor the quality of printed products
In order to complete the printing tasks during the Shanghai World Expo and ensure the quality of the Expo prints, the Shanghai Press and Publication Bureau issued the Shanghai News and Publishing Industry Expo Quality Project Action Plan in November 2008, and established the Expo Expo Printing Quality Engineering Activity Leading Group. The working group has formulated the Technical Implementation Plan for the Quality Supervision and Inspection Activities of Printing Products at the 2010 Shanghai World Expo. The Expo quality printing project will start from 600 days before the opening of the Expo and until the end of the Expo.
In July this year, the Shanghai Municipal Press and Publication Bureau set up the Expo Quality Control Coordination Agency, and appointed 39 industry experts to form an expert group for the Expo Quality Engineering Technology Testing. Fu Yong told us that the purpose of setting up the institution is to ensure the quality of the prints of the Expo, and on the other hand, to establish emergency plans for possible printing disputes.
Fu Yong said: We have trained experts to understand the latest printing standards, material requirements and environmental requirements. It is understood that the agency has set up four inspection teams covering the fields of publication printing, packaging printing, digital printing and anti-counterfeiting printing, and has added environmental protection testing specifically for packaging printing, which is exemplary throughout the country.
According to the plan, 300 days before the opening of the World Expo to the closing of the World Expo, the inspection team will focus on the Expo products and related products every 100 days, and publish the test results every 100 days. The number of enterprises tested was 80 publication printing enterprises, 80 packaging and printing enterprises, 30 digital printing enterprises, and 30 anti-counterfeiting printing enterprises. Each test group selects the method of sampling, inspection and purchase according to its own situation, among which sampling and inspection are the main.
Shanghai printing industry took the opportunity to transform and upgrade
In order to serve the Shanghai World Expo, Shanghai's printing companies have carried out technological transformation, improved research and development capabilities, and systematic training of employees. It can be said that the Shanghai printing industry is taking advantage of the opportunity of the World Expo to develop digital printing and feature printing, upgrade technology, expand overseas business, and the speed of transformation and upgrading of the printing industry is quietly increasing.
Tickets for the Shanghai World Expo are one of the important prints of the Expo. Fu Yong told us that a printing company in Shanghai is responsible for the chip embedding of the Expo tickets. Last year, the company successfully embedded chips for the 6 million Olympic tickets in the Beijing Olympics ticket commemorative book. This year, in order to ensure the production of tickets for the Shanghai World Expo, the company purchased the corresponding equipment.
Shanghai Meiya Yanzhong Printing Co., Ltd. broke through the traditional practice of printing companies only responsible for the printing process, participated in the creation, compilation and printing of a large-scale publication "Harmonious Chinese Ethnic Groups of China 56". The company's chairman and photographer Chen Haiwen led 14 photographers and took more than 50,000 photos in one year, recording the basic features and living conditions of 56 ethnic groups. The National Exhibition Hall in the China Pavilion at the Shanghai World Expo next year will showcase the book and the objects collected during the filming.
Shanghai Foreign Trade Dragon Color Printing Co., Ltd. has become a licensed manufacturer of office and daily paper products for the Shanghai World Expo with more than 30 years of experience in packaging and printing. Founded less than four years ago, Shanghai Ruishi Printing Co., Ltd. has a three-dimensional structure of R&D and design capabilities, and has printed 10,000 sets of Expo T-shirt bags and gift boxes. The special printing direction has maintained an annual sales growth of 10 million. The development momentum of the yuan.
In order to be a good host during the Shanghai World Expo, Shanghai Tobacco Packaging and Printing Co., Ltd. has formulated a basic quality education and training program for the World Expo, civilized and tree-new migrant workers, and systematically trained employees to help them understand the basic knowledge of the Expo and to abide by the basics. Civilized norms, improve their own quality.