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In the smoke-filled printing industry, in addition to rising paper costs and labor costs, and vicious price competition, in the new era, a new round of industry reshuffle is about to begin.
If the previous industry entrance is the monopoly of hardware equipment and the monopoly of printing technology, with the development of Internet information technology, the threshold of technology and equipment is continuously decreasing, the monopoly of equipment and technology gradually loses the status of trump card, printing of large and small. The factory is caught in the low-end competition of hardware equipment, so where is the next entry to the industry in the new era?
01 printing and packaging and information integration anti-counterfeiting is the basis
While informationization has aroused widespread concern in society, it has also attracted the shackles of counterfeiters, channel stockers and some unscrupulous businessmen. They can easily obtain information on these products for copying and counterfeiting.
For example, some food packaging is labeled with a QR code. Consumers can use WeChat to get product information. It looks great, but the counterfeiters copy this QR code for fake food and use WeChat to scan it. The result is exactly the same as it is.
What's more, the counterfeiters not only fake fake two-dimensional codes, but also fake websites. The enterprises and consumers are difficult to distinguish. The use of these information technologies has not only achieved the desired effect, but has opened the counterfeiters. The door to convenience.
An effective information management system must be based on the true information. To obtain real data information, it must be closely integrated with effective anti-counterfeiting technology. The integrated anti-counterfeiting of printing and packaging information is the basis.
02 feature encryption intelligent identification of new anti-counterfeiting technology
The technology is based on modern information technology, and it makes use of the random features of objects that cannot be repeated. It uses a combination of feature encryption, information coding, automatic identification, data analysis and other advanced science and technology, with a new anti-counterfeiting concept and The technology path creates an anti-counterfeit product that is unforgeable.
Feature Encryption Intelligent Identification Anti-counterfeit label Randomly sprinkle special metal particles on the anti-counterfeit label. The appearance of the particles has metallic luster, and the hand touch has a concave and convex feeling. The shape, size and distribution of the metal particles on each label are randomly appearing. It is unique and it is difficult to imitate another identical anti-counterfeit label.
Any anti-counterfeit label produced by this anti-counterfeiting technology is unique, can not be counterfeited by anyone, can be quickly and accurately identified by smart phone and special identification instrument, and can identify the number of times without restriction, which can be used in warehousing, logistics and sales. Multiple identifications in the middle, no matter how many times the identification does not affect the anti-counterfeiting performance of the product.
In addition to being used in the field of commodities, it can also be used in many fields such as bills, documents, and card coupons. On the basis of effective anti-counterfeiting, we can also realize logistics, traceability, anti-smuggling, dealer management, user information collection, point promotion, product maintenance and management, data statistics analysis and many other functions. There have been a lot of successful cases.
03 The forerunner of information security technology
This technology is developed by Jiangsu Zhongzhun Data Co., Ltd., which has a keen market sense.
More than 20 years ago, the research team of Zhongzhun Data pioneered the code anti-counterfeiting technology at home and abroad. The anti-counterfeiting of electronic code has gradually become popular at home and abroad. The profound technical foundation and rigorous research tradition have laid the leading position of Zhongzhun data in the anti-counterfeiting industry. .
More than 20 years later, the research team of Zhongzhun Data has successfully developed a new type of anti-counterfeiting technology for feature encryption and intelligent identification. The technology has obtained national invention patents, and has passed state-level anti-counterfeiting technology review, including Microsoft Corporation of the United States and Yamaha Corporation of Japan. A large number of well-known domestic and foreign enterprises have adopted this most advanced anti-counterfeiting technology, and no counterfeiting can succeed.
Zhongzhun Data also develops a set of mature packaging anti-counterfeiting information integration technology implementation schemes for the characteristics of the packaging and printing industry, which can be combined with ordinary printing products, self-adhesive products, various types of packaging, tags, bills, certificates, cards, etc. Seamless docking, minimizing investment, speeding up, and achieving immediate results, has reached strategic cooperation with a number of packaging and printing companies.
Before the new round of reshuffle in the packaging and printing industry, whoever preempts the leap from “printing” to “india” and integrates into the era of Internet big data, who will become the occupier of the next vent!