Digital technology helps high-tech printing to open the market
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Currently, there are two markets that are most optimistic about printers. One is the packaging printing market, and the other is the high simulation printing market. High-simulation printed art can make money and profit, which is the most realistic answer for the market. Its lucrative profits have caused many printing companies that have never entered the art market to start “going into the water”. This has also opened up a “good medicine” for some printing companies to find the “blue ocean”.
Special technology raises the market threshold
Once upon a time, the late famous Wu Guanzhong and an art institution cooperated to launch the "screen print", which made many painters surprised for the first time that high imitation paintings and prints can make a lot of money. Wu Guanzhong's so-called "screen-printing" is a 1:1 limited reproduction of his authenticity with high-simulation printing technology, and then the artist himself signs these limited-edition products for high-priced sales. With the death of the old gentleman, the value of these art prints is also rising. Last year, a high imitation of Wu Guanzhong's masterpiece, selling for more than 100,000 yuan, far exceeded the authenticity of ordinary painters.
However, in the past, due to limited technology, it was difficult to achieve high simulation in the past. Due to copyright restrictions, there are not many companies that have qualified qualifications to do high-simulation printing. Only high-end companies such as Yachang Group, Beijing Shenghong, and Shanghai Fine Arts Printing Factory can do so. These enterprises are strong in strength and advanced in equipment, and have their own unique cheats and unique business models. Therefore, the high-simulation printing market, the cake company, can only look at the scenery.
Digital technology cracks high simulation barriers
But now it is not. With the maturity of related technologies and the more advanced equipment, coupled with the development and application of digital technology and related software, the technical bottleneck has been broken in the reduction and color management and in various substrate printing technologies. At present, high-simulation printing technology not only allows a painting and calligraphy work to be realistically displayed on various papers such as rice paper, but also the color details, ink color, and pen strength can be restored to the original taste, even in high-simulation printed art. It is also looming to see the creases left after the scroll is rolled up. More use of screen printing technology to restore the unevenness of the oil painting, both in terms of visual and tactile sensation. It can be said that China's contemporary high-simulation printing technology has reached a level of exquisiteness, and some of its quality is superior to that of its Japanese counterparts.
When the problems of technology, equipment, copyright and other aspects have been solved relatively well, it is possible to let more high-simulation printed artworks enter the wider market, thus opening up an active “trade” for this market. Area".
So the next scene, some people describe, as if overnight, painters and printers have found a new way to earn extra money - printers and painters talk about copyright, making their paintings a limited edition of high imitation prints These high-quality imitations with extremely high precision and difficult to distinguish between true and false are sold by the painter, and the price can be several thousand to tens of thousands. Even some painters complain that they are often surrounded by some art printers. There is only one topic, that is, they want to buy the copyright of their paintings and carry out limited high imitation printing. This phenomenon can not help but remind the reporter of the film and television circle in the 1980s. The scenes where the producers, directors and writers are in close contact and negotiated copyrights can be seen everywhere and become a scene at that time.
Market operation should be more standardized
However, it should not be overlooked that when there are occasions when thousands of dollars of high imitations are sold for hundreds of thousands of yuan or even millions of dollars, more and more people in the industry feel that the paintings are implied by the imitation printing industry. Crisis of Confidence". A senior art market source said that although the number of sheets printed in the agreement was stated in the agreement, if the painter dies, the printer secretly prints a few sheets, and it is hard to find anyone when it is sold. Now the technology is advanced, and the relevant laws have not kept up.
Zhou Xiangli, the head of Beijing Shengli Printing and Printing Technology Co., Ltd., once said that printing is a service industry. The simple point is to make products and services.