Industry knowledge

Bottle design pop elements and labels

Aug 13, 2018 Leave a message

Bottle design pop elements and labels

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Double extension

    If your product is a clear liquid and is contained in a transparent bottle, there is a way to give you more space and at a lower cost. I mean you can print something on the back of the label. Of course, regular information can't be placed on the back of the label, but you can print things like debates, stories about the company, or suggestions for better use of the product. This is a very simple way to give your customers more information without breaking the image of the package.


    Design reusable packaging


    The small beverage market is mature and the competition is fierce. If you think that there is nothing new here, then you are wrong. A foreign tea company has launched a special package. The product it launches is very special - the tea with pomegranate juice. Packaging is worth mentioning. The beverage is contained in a commonly used strip of glass with a lid and a heat-shrinkable label that reads: remove the label and leave the bottle. The product is about $2.79 a bottle, not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.


    Make the packaging interesting


    Interesting packaging is not just a child's patent, but adults also like fun things. The mainstream design style that occupies the packaging of children's products, such as bright colors and different general shapes, can be used in the packaging design of adult products, as long as it is more refined. The industry that first incorporates the 'fun' element in packaging design is the wine industry. Just take a moment to stroll through the local small shops and you will find many wine bottles with horses, penguins, kangaroos, frogs, swans and more. Instead of preparing a penguin-shaped bottle, just printing a penguin on it is enough to make it stand out.


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