Book on-demand printing solutions and application analysis
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First, Chinese books on-demand publishing printing market
Print on Demand (POD) is a brand new technology that enables publishers to publish only one book at a time. This technology has had a significant impact on the entire publishing industry. Usually, the publication and printing of books must be at least a thousand copies, which means a lot of investment and huge risks. Publishers must also pay inventory costs of several months or even years, while a multi-layered sales agency system Will increase the cost of transportation. Under such conditions, publishers are naturally reluctant to publish new works by young writers or small-volume reprints. The emergence of POD has the possibility of printing one book to thousands of books, changing many aspects of publishing and printing. The most obvious change is that long-run and high-volume printing is no longer necessary, so a book is printed. The costs and other risks are almost negligible. The maturity of POD technology has become an easy choice for authors who have been forced to print at their own expense. In addition, online booksellers have also transferred a large number of orders rejected by traditional printing to the new POD publishers, forming a new profit growth point.
For example, in China, there were 565 book publishing units in 2000. In 2000, 143,376 books were published, and the new books accounted for about 60%. Book sales in 1999 were 35.5 billion yuan. At the end of 1999, book inventory was 24.1 billion yuan, and inventory accounted for 68% of sales. From 1997 to 1999, three-year inventory increased by 39.7%. China's book publishing industry is a stable growth industry. From 2001 to 2010, the annual growth rate is estimated at 7%. And the fastest growing demand in the book publishing industry is on-demand publishing (POD).
In the face of China's huge and highly competitive book publishing market, how to meet the rapid changes in the market and reduce the inventory of books is a difficult problem for every publishing unit. On-demand printing and publishing of books is an ideal solution, but it is limited by cost and traditional way of thinking. At present, it is not very common in domestic use. In Europe and America, the annual growth rate of POD exceeds double digits. China's POD market is very large, and small-volume book printing and publishing and many new book proofing are areas that have not been well developed.
Second, INDIGO and POD
Digital printing is a revolutionary printing method that reads documents from a PC or Mac or storage device and prints them directly onto the substrate without the need for a film. Digital printing provides short versions, changing data texts such as emails, price lists, brochures, guides, posters, catalogs, address names, and more. By applying this technology, digital printing or on-demand printing creates conditions for small batches and fast printing.
The great advantages of the digital printing process over the traditional printing process can be seen more clearly from the following comparison:
As a wholly-owned subsidiary of HP, INDIGO provides a solid reputation for INDIGO digital printing equipment. INDIGO digital printing of high-quality, 4 to 7-color digital offset presses, designed to achieve maximum performance and price ratio. Nearly perfect image quality, unlimited color realization and substrate selection are based on competitive prices. Combined with INDIGO's high-precision image (180lpi), the unique liquid electronic ink produces consistent, colorful, glossy offset quality images. INDIGO can achieve more than 95% PANTONE color and fluorescent color. Unlimited range of substrates helps you create different businesses and create high added value. INDIGO is also capable of handling large file stream processing and simultaneous printing. Automatic double-sided printing, electronic collation, specialization and other functions are not possible with other digital presses.
INDIGO digital printing machine can meet the needs of Chinese POD very well. For many science and technology books, art books, university textbooks, internal publications, religious books, levied books, proofreading books, INDIGO digital printing equipment has fully demonstrated its own space. The advantages of INDIGO digital printing equipment can also be extended to other related businesses, such as office document printing, color flyers and brochures, personalized database document printing, training manuals and conference print distributions, posters and exhibits, newsletters and High-end color short-run personalized printing business such as announcements and project bids.
INDIGO's RIP technology is Adobe PS3 technology, which can accept any pre-production and layout software generated files for MicroSoft The perfect support for Office is the ideal solution for typographical printing of Office series documents. INDIGO's powerful folding layout function is especially important for book printing: just send a book to the press in an orderly manner, and INDIGO automatically formats according to the binding requirements. Another advantage of INDIGO in the publishing and printing industry is that it can print documents that are squared. Regardless of the file is QuarkXpress, FreeHand, CorelDraw, PageMaker, MicroSoft Office is still Founder's typesetting system, INDIGO can do your POD!
The advantages of INDIGO digital printing equipment are not only offset quality, almost unlimited substrate range, rich color expression (up to 7 color printing), powerful network functions and smooth workflow, but also cost advantages, whether it is Black and white text printing is also a high-end color printing cost, INDIGO is lower in existing digital printing equipment.
Third, INDIGO is the success guarantee of POD
The development trend of the printing industry is: high quality, on-demand, targeted, remote printing. Digital printing is a useful complement to traditional offset printing, giving publishers the flexibility to adapt to the changing needs of the market. The 21st century is the century of service. Winning customers is to win the market and win profits. As a spokesperson for digital printing, INDIGO will bring benefits to publishers in the following areas.
(1) Book proofing and short-run book printing;
(2) The emerging e-Book market;
(3) Art album;
(4) Color book levy and book catalogue;
(5) Personal books and collections;
(6) Color short-run printing market.
INDIGO has successfully attracted the attention of the Chinese publishing industry, and has been selected by many universities such as Guangxi Normal University, becoming a secret weapon for the 21st century to meet the challenges of new technologies.