Analysis of the Status Quo of the Global Digital Color Printing Market in 2009
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The digital color printing market has experienced unprecedented changes in recent years. The first is the emergence of a large number of new inkjet printers, which not only provide users with more options for printing large quantities of transactional mail and direct mail, but also replace the pre-printed color cover. Previously, when companies needed large-scale digital printing, they could only choose between Kodak Versamark printers or other low-speed printers, and now their choices are much larger.
The introduction of technology is also adding more choices to users while increasing the functionality of digital color presses. The emergence of MICR inks, wider page sizes and new coatings has also enabled digital color presses to meet the needs of more applications. These new presses have not only pushed digital color presses to the mainstream market, but have also become an important turning point in the development of digital color production.
By leveraging the rich production capabilities on the press, users can significantly reduce the production steps for digital color printing. For example, a digital solution with glazing capabilities can produce digital color marketing materials without the need for post-processing. Advances in technology have changed the way companies communicate with customers and bring monotonous black and white documents into the world of color. In addition, it provides companies with the opportunity to access benefits through communications materials.
As digital color printing continues to grow in corporate communications, printers are realizing that different customers respond to different color elements. In general, color printing can increase customer awareness and response rates.
Users should develop their own color strategy based on the purpose of the document. For example, business documents used to deliver important information need to rely on color to increase their affinity. By using digital color presses, companies can add data maps, complex tables and images to files. Recipients often feel that color charts are easier to read and understand, and digital images make it easier for them to recall the content of the message. In addition, the use of corporate logo colors in commercial applications or broadcast media such as billboards can help improve the brand image of the company.
On the other hand, when a company creates a file that requires a recipient's response, color is used to highlight important content, which allows the recipient to understand the intent of the document more quickly. Finally, color can also be used to highlight marketing messages in billing and direct mail to get the attention of the recipient. If companies can pass on their value proposition through digital color prints, they can reduce customer complaints about services while increasing response rates.
Digital color production requires not only a color printing house, prepress and color production experts, color version of the group software, color image editing software, print stream conversion solutions and color management systems are all in the digital production workflow. Less components.
Color experts can produce high quality color prints. In the design phase, prepress operators adjust the layout of color images and color files based on the characteristics of a digital press. Once the start of the printing, professional operators must ensure that the color is accurate and consistent throughout the production process.
Not every file group solution supports digital color printing. According to the production requirements and the digital color printing machine used. Each device can only present colors in a certain color space and some special colors, such as metallic and light green, which cannot be copied on another digital press. Because of this, users need to use color management tools to convert one color space into another and match the corresponding colors.
When users need to transfer monochrome files to a color press, they must consider the conversion of images or print streams. Many equipment vendors offer basic tools, but users must ensure that their products remain accurate after they pass the production workflow.