2026 Shanghai International Luxury Packaging Exhibition: Highlighting Asia's Leading Position in High-End Packaging
On April 15, 2026, the 2026 Shanghai International Luxury Packaging Exhibition (LUXE PACK Shanghai) concluded successfully at the Shanghai Exhibition Center. This edition of the exhibition attracted 5,028 professional visitors from over 40 countries, representing 3,775 companies, highlighting its leading position in creative and sustainable packaging in Asia and steadily increasing its global influence.
This exhibition brought together 180 top packaging suppliers, of which 25% are new exhibitors, gathering the main players in the packaging value chain. Centered around the four core pillars of 'Heritage × Art × Innovation × Sustainability,' it deeply decoded the future direction of luxury packaging. The exhibition serves brands in the fields of beauty, perfume and fragrance, fine food, beverages, fashion, and lifestyle, providing an important opportunity for global industry elites, designers, and brand decision-makers to communicate cutting-edge solutions.
At the exhibition site, the top forces of the global packaging industry chain converge here. Leading industry companies such as Dechangyu, DBIA Industrial, Hongwu, Jingdao Industrial, Cafiero, Kaiyuan Packaging, Kurz, Mingfeng Packaging, Norn Medical Devices, Su Daweige, Yutong, and Yunli Biotechnology, along with emerging exhibitors like CCL Label, WIDE OCEAN PRINTING, Qiu Pai Cosmetics, Yiming Signage, Yijing Glass, Yicai Bamboo and Wood, Yongfa Printing, jointly presented the latest achievements in innovative materials, cutting-edge processes, intelligent packaging, and green design.
Senior decision-makers from major domestic and international brands gathered, including LVMH, Beiersdorf, Pernod Ricard, Tiffany, Diageo, Erdos, Ferrero, Gucci, Kao, Huaxi Bio, Jiangxiaobai, Ermenegildo Zegna, Coty, Moutai, Rémy Martin, Wenqi, Wuliangye, Estée Lauder, Beast, Shiseido, and more. These brands came to source solutions, select partners, and drive new business development. More than 65% of attendees were senior decision-makers from design, R&D, procurement, and marketing departments, with an international audience from countries including South Korea, Japan, and the United States.
The exhibition's strong appeal also comes from its precise grasp of industry trends. The advisory committee, composed of senior executives from internationally renowned brands and organizations such as CHENPENG, LOVEKEEPS, Dongbian Beast, Richemont, Proya, Rémy Martin, Rong Design Library, Chanel, and Universe Speculation, ensures that the exhibition content is highly aligned with market demand through their deep industry insights.
The seminar provided forward-looking perspectives on key industry challenges such as sustainable design, material innovation, supply chain transformation, and consumer engagement. Industry experts and brand leaders from AWEN Packaging Consulting, F-Beauty Connect, Donghua University, Gucci Wine, Camus Cognac, Life Biosciences, Rémy Martin, Tongrentang Health, Chanel, Xiangcheng Culture, Yutong, HP China, and the Chando Group took the stage to share insights during the two-day seminar.
'Transcending the Cycle: How Sustainable Design Empowers Brand Appeal and Business Growth' explored in depth how sustainable design can elevate from 'cost compliance' to a new engine for brand appeal and business growth, revealing that environmental protection and premium value are not contradictory. 'The Material Mindset: The Material Shift in Future Packaging' brought together industry experts to analyze forward-looking key shifts and innovation paths in packaging materials, breaking down solutions from alternatives to performance breakthroughs. 'Supply Chain Innovation: Local Sourcing, Traceability Systems, and Flexible Production' addressed current hot topics on how to build a more resilient and responsive packaging supply chain with traceability capabilities.
As a signature event of the exhibition, the 'Green Revolution Award' once again became the focus of the entire venue, recognizing companies that demonstrate outstanding innovation and leadership in the field of sustainability. The authoritative judging panel, composed of industry leaders from brands and organizations such as Camus Cognac, Coty, Rémy Martin, Rong Design Library, Chanel, and Chando Group, evaluated sustainable innovations with rigorous standards. Ultimately, the Best Eco-Friendly Packaging Solution Award was granted to Huizhou Kaiyuan Packaging Technology Co., Ltd. for its plastic-free transfer coating. As a high-quality eco-friendly alternative to traditional lamination, it addresses the challenges of de-plasticizing paper products and received unanimous recognition from the judging panel. In addition, exhibitors AoFa (Shanghai) Trading Co., Ltd., Shenzhen Dechangyu New Materials Technology Co., Ltd., and Dongguan Saimao Trading Co., Ltd. were nominated for this award.
In response to the strong growth trend of China's high-end perfumes becoming the world's number one market, the exhibition specially launched the 'Fragrance Discovery Station' area, which made a stunning debut with an immersive exclusive space. This area not only brought together leading global perfume packaging suppliers such as Byron Cosmetics, Chuangxi International, Crystal Island Industry, and Siyu Packaging, but also became a source of inspiration for brands exploring breakthrough design and technology.
During the exhibition, the 'Fragrance Discovery Station' also hosted multiple fragrance salons and themed talks. Experts from institutions such as ASIA COSME LAB, AWEN Packaging Consulting, HY NEXUS, The Chinese Pulse, Chuangxi International, and Aromatic Culture deeply discussed industry concerns including fragrance innovation, packaging design and materials, the natural plant fragrance market, and trends in Chinese beauty and perfume aesthetics.
The core pillar of this exhibition is vividly demonstrated in the immersive themed display area. Six special activities invite you to personally feel the temperature of materials and more deeply immerse yourself in the texture of culture. Packaging is elevated from a mere container to a narrative carrier that conveys brand stories and emotional value, opening up a brand-new creative dimension for the industry.
From the Shanghai Intangible Cultural Heritage brand experience presented in collaboration with the exhibition and Fashion Shang, to the limited edition packaging exhibition by artists curated by Somexing Artistic; from the in-depth exploration of the emotions and responsibilities of traditional materials by the Design Library, to Tong Gengsheng telling the stories behind materials and engaging in dialogues with brands-these vivid and multidimensional presentations provide concrete inspiration for brands looking to deepen their creative vision and strategic development.
After eighteen years of deep cultivation and accumulation, the Shanghai International Luxury Packaging Exhibition has become an authoritative trendsetter leading packaging design, innovation, and sustainable development in Asia. By continuously promoting the industry's transformation toward environmental protection, intelligence, and artistry, it injects transformative momentum into brand upgrades and business layouts across diverse industries, highlighting its core value as an enabler of the industry ecosystem. Looking to the future, the exhibition will continue to converge global wisdom and all packaging professionals, creative talents, and brand leaders with its international perspective and precise trend anchoring, jointly advancing toward the next brilliant future of luxury packaging.
April 14-15, 2027, the 19th Shanghai International Luxury Packaging Exhibition will return to the Shanghai Exhibition Center. Next year marks the 20th anniversary of the exhibition's entry into China, and we look forward to meeting you again to witness and shape a new era of high-end packaging together.
About LUXE PACK
Over the past nearly 40 glorious years, the LUXE PACK International Luxury Packaging Exhibition has kept pace with and led market trends, establishing an outstanding benchmark within the global packaging industry. Through successfully held exhibitions in Monaco, Paris, New York, and Los Angeles, it has gained widespread recognition and acclaim in the international high-end market. The Shanghai International Luxury Packaging Exhibition, meanwhile, has successfully built a bridge for the Asian market to connect local enterprises with international markets, facilitating communication and cooperation.