On-demand printing has broad application prospects in the publishing field
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With the development of the industry, the competition in the industry is becoming more and more fierce, the labor cost is getting higher and higher, the emission requirements of VOCs are becoming more and more strict, the equipment with higher efficiency, higher automation, lower cost and more environmental protection is getting more and more. High-speed inkjet technology came into being, favored by the market.
In the publishing industry today, on-demand printing (high-speed inkjet technology) is also widely used. It greatly reduces the pressure on the stock of the publishing house, and the cost is reduced, which increases the flexibility of the publishing house. This is an attempt by traditional publishing to find a new breakthrough.
The author searches online for on-demand printing equipment. Most of them display flat-panel printing equipment worth tens of thousands to hundreds of thousands of yuan. Such equipment is mostly equipped in digital printing shops, which can complete small-volume printing work. Production. So what is the industrialized on-demand printing equipment that can reduce the library and increase efficiency for the publishing house and change the traditional printing mode?
It is generally considered that the speed is above 100 m/min and the resolution is greater than 600 x 600 dpi, which can be called high speed inkjet. The author will compare high-speed inkjet equipment, flat-panel digital equipment and traditional equipment in terms of principle, process, investment scale, printing speed, printing cost and so on.
From the printing principle, the printing of traditional equipment is mainly based on offset printing and screen printing. The originals such as text, drawings and photographs are transferred to paper, fabric, leather and other materials through plate making, ink application and pressure. A technique for batch copying original content on the surface. However, for digital printing, whether it is a high-speed inkjet device or a flat sheet device, the POF file can be directly uploaded to the central server of the device, and the printing can be completed, and one printing can be done.
From the process point of view, the traditional printing process is relatively complicated, including: design → customer review → filming → printing → proofing → customer inspection → printing factory drying → color tracking → finished product series process; In terms of printing equipment, the process is much simpler, and it can be completed only by design → customer review → finished product.
In terms of investment scale, the investment of a traditional four-color offset printing equipment is mostly several million yuan, and the investment in flat-sheet digital equipment is basically between tens of thousands and several hundred thousand yuan. However, investment in inkjet rotary printing equipment In the millions to tens of millions of dollars.
From the perspective of printing speed, the traditional four-color offset printing equipment has a single-day production capacity of at least 10,000 copies in a single product, but there is no advantage in printing multiple varieties. For flat sheet digital equipment, its production capacity is relatively small, and the daily production capacity is basically less than 1,000. However, for on-demand printing of inkjet rotating equipment, the completion of multi-variety printing can also achieve a daily output of 5,000 to 20,000.
From the printing cost point of view, the traditional offset printing and the on-demand inkjet rotary printing compared to the black and white printing balance point is basically 2000 (that is, more than 2000 copies of the printing tradition is more advantageous, less than 2000 copies of the printing On-demand inkjet rotary printing is more advantageous), and the balance point of color printing is basically 3,000. For flat-panel digital devices, the printing cost is relatively high and is not in the comparison range.
Through the above comparison, what are the advantages and disadvantages of on-demand inkjet rotary printing, we will elaborate one by one:
There is no need for a plate and one print. High-speed inkjet does not require plate making, and electronic documents can be directly input into the printing device, and after processing by software, printing can be directly performed. This not only saves costs, but also reduces the number of processes and saves time. Since the printing plate is not required, the original can be modified even at the last minute before printing, and the amount of printing can be one, which is impossible with conventional printing.
Print on demand. The current business of traditional printing requires printing quantity, and the cost is reduced as the printing volume increases. In order to ensure the profit of traditional printing, the minimum printing quantity is generally required, which may cause inventory and waste. This is especially serious in the publishing industry. The cost of high-speed inkjet is fixed. Therefore, in the short version of the field, compared to traditional printing, high-speed inkjet has an absolute advantage, can achieve on-demand printing, and can be printed at any time, without the minimum amount of printing.
Personalized, variable data printing. High-speed inkjet can be personalized and printed, which can make each print different. This is impossible for traditional printing, and it is applied more and more in personalized photos, photo albums and packaging. In addition, variable data printing is not possible with traditional printing, such as two-dimensional code, bar code, etc., and this is precisely the field where high-speed inkjet is best.
High efficiency, flexible conversion and short lead times. Since the printing plate is not required, there is no need to change the plate every time the job is converted, and there is no need to adjust the machine after the last version, which not only can greatly save the preparation time in the early stage, but also saves the waste of the adjustment machine. The fast and flexible job change can greatly improve efficiency, shorten the delivery cycle and reduce human error.
Green. At present, most high-speed inkjets use water-based inks, and some use UV inks, but both water-based and UV inks are environmentally friendly, and there is no problem of pollution or VOCs emissions. In addition, the need for printing plates also eliminates the problem of pollution emissions that may result from the plate making process. Under the increasingly stringent environmental requirements of the country, high-speed inkjet technology will further expand the market.
"Internet +". Internet-based network printing and off-site printing are constantly emerging, and high-speed inkjet technology is the best choice for "Internet +" because it does not require printing plates, fast and flexible, and short delivery time.
Collecting different print jobs on the Internet, ordering online, centralized production, courier pick-up and delivery, can form a complete industrial chain, and can also support high-speed inkjet printing equipment, so as to maximize the possible The advantages of high speed inkjet technology. Currently, the disadvantages of on-demand printing are mainly:
First, the cost of consumables is high. Since the development and production of high-speed inkjet inks involves basic chemistry, physics, materials, ultra-fine grinding technology, etc., the entry threshold is very high. At present, domestic ink manufacturers cannot meet the demanding requirements of high-speed inkjet inks, so all of them High-speed inkjet inks are all dependent on imports. Involved in the business model, the current high-speed inkjet ink is almost controlled by equipment manufacturers, which also leads to high cost of consumables.
Second, the business model needs to be improved. High-speed inkjet equipment is tens of millions of yuan, and the initial investment is large. In addition, because of the high efficiency of high-speed inkjet printing equipment, in order to ensure the operating rate, it is necessary to have enough live sources to support.
The application of high-speed inkjet technology is not only to buy equipment, but to achieve the matching of demand and productivity, it is necessary to tap the demand, find the demand, and transfer the demand to this monster to print, to ensure the operating rate, so as to form A virtuous cycle, otherwise, there are not enough jobs, coupled with the large investment in the early stage, the depreciation period of high-tech equipment is short, and the return on investment is far away, thus entering a vicious circle. How to combine the advantages of high-speed inkjet technology to find a suitable and feasible business model is an issue that needs to be explored in the industry.
Technological innovation is the source of the development of the industry. Although it will encounter corresponding barriers and obstacles in the early stage of technological innovation, we must look at the future with a developmental perspective and cannot stand still. Therefore, we must affirm the publishing houses and printing companies that have made great efforts in the field of publishing. We believe that through the joint efforts of all of you, we can paint a brighter future for the publishing industry.