Unintentionally competing for the business of image and text quick printing shops, hiding a bigger plan
As a leading global provider of marketing, packaging, printing and supply chain solutions with a history of 160 years, RR Donnelley has always responded to market needs with innovation. On March 30, Donnelly officially launched a new store material solution "Instant Installation" in the Chinese market, with "fast delivery, precise adaptation, and convenient landing" as the core, breaking the efficiency bottleneck of traditional store material installation and injecting new momentum into the brand's offline store operation. This new product launch is not only a key breakthrough in the field of store services, but also a concentrated embodiment of its deep cultivation of offline channels and continuous optimization of store strategies.
What is "Ready-to-Install"?
"Immediate installation" is an end-to-end integrated solution created by Donnelly for the pain points of material installation in offline brand stores, covering the whole process of material design, production, logistics and installation, and achieving a double breakthrough of "fast" and "accurate" at the core.
According to public reports, we speculate that "instant installation" adopts a modular design, which can flexibly combine posters, exhibition racks, packaging displays, identification systems and other materials according to different store sizes, formats and brand tonality, without complex assembly, to achieve "ready-to-install, ready-to-install"; At the same time, with Donnelly's color management technology, the solution can ensure that the color of the materials in stores in different regions is consistent through ICC color file calibration, perfectly restore the brand visual image, and help the brand achieve the standardization and unification of offline store image.
Different from the traditional store material installation cycle of several weeks, "Immediate Installation" relies on a super local team, standard system and professional training to achieve the efficient performance ability of "3,000 stores in 35 cities in 15 days and simultaneous installation", greatly shortening the preparation and iteration cycle of brand stores, especially adapting to industries with high renewal demand such as FMCG, retail, and beauty. The efficient performance of "Ready-to-Install" is also due to the comprehensive comprehensive production and service network laid by Donnelly in Beijing, Shanghai, Guangzhou, Shenzhen and other places since entering the Chinese market in 1993, which provides solid support for its national rapid delivery. In addition to fast delivery, the three core capabilities of "immediate installation" in digital project management and standardized implementation have enabled efficient performance with specific implementation system support:
01
Visual progress management
The installation status and completion ratio of the store can be viewed at any time, and it supports accurate screening according to the project, installation progress and other dimensions, so that the brand has a clear understanding of the whole process of material installation, and solves the pain points of opaque and difficult to control the material installation progress of traditional stores.
02Online Completion Reality
Supports the online one-click download of over 3,000 completion reports, with more than 15,000 real-time updated site photos. Each completion report clearly covers core content such as material specifications, installation locations, quantity verification, and on-site acceptance. Paired with on-site photos, it enables traceability and verifiability of installation results, ensuring that the material installation effect is highly consistent with brand requirements.
03Standardized Installation Process
Established a team of over 500 locally certified installation technicians, all of whom have undergone unified survey and professional installation training; the entire installation process uses the Donali standardized shooting mini-program for record-keeping, strictly adhering to unified service scripts, material installation specifications, and completion photo requirements. We have developed a full-process photography standard covering pre-photo environment preparation, shooting angles, photo naming, and review submission, as well as installation execution standards for all types of materials, including stand posters, floor stickers, and hanging flags. At the same time, standardized scripts have been defined for all stages including supplier coordination, surveying, installation instructions, and acceptance, achieving uniform quality and service for material installation in stores nationwide.
The Evolution Path of Danelli's China Store Strategy
The launch of "Danji Installation" is not an isolated product innovation, but the inevitable result of thirty years of continuous iteration and upgrading of Danelli's store strategy in the Chinese market.
Danelli entered China in 1993, initially focusing on books, journals, and periodical printing, serving the publishing industry.
After 2006, as traditional publishing and printing growth slowed and the demand for offline marketing materials from retail, FMCG, and chain brands rose rapidly, Danelli began a strategic transformation, upgrading from a single printing provider to an integrated solutions service provider.
In 2008, Danelli officially established an integrated packaging platform, entering the integrated service of packaging and marketing materials for retail/FMCG brands.
By 2010, Danelli successfully transformed from a traditional printing manufacturer to a comprehensive solutions provider.
In 2019, Danelli launched "Danelli Vebo," with core business including three product lines: creative marketing, marketing material procurement, and marketing information systems, offering customized solutions according to client needs.
With the rapid development of the Internet and the large-scale expansion of brand stores, traditional material management models can no longer meet demand-issues such as chaotic multi-store material requirements, severe inventory backlog, incomplete execution of event materials, and untraceable data are increasingly prominent. In response, since 2023, Danelli has gradually launched a series of digital tools led by the digital R&D department of its Asia R&D center, empowering store material management and operations.
The core product, "Danji Marketing," a one-stop digital delivery management platform for marketing materials, was launched in the second half of 2023. As the core support for store digital transformation, this platform achieves full-process digitalization of store marketing material procurement, delivery, and management, helping brands better control offline marketing materials, optimize procurement costs, increase delivery efficiency, and redefine the new standard for marketing material procurement and delivery solutions.
In March 2026, Danelli officially launched "Danji Installation," extending service value from "product delivery" to "effect achievement," integrating resources across the entire industry chain to provide brands with comprehensive services throughout the store lifecycle.
The launch of "Danji Installation" sparked industry questions about whether a major player entering the market is competition or a win-win scenario. In reality, its entry is not about competing with local print shops for orders, but leveraging its own brand, capital, network, and cooperative advantages to fill the market gap in nationwide, cross-regional store installation services. Moreover, within the "Danji Marketing" setup, it plans to aggregate existing industry resources, offering quality print shops the possibility for cooperative shared resources. The launch of "Danji Installation" not only reshapes store delivery efficiency and provides reliable choices for brand owners but also forces the industry toward standardization, digitalization, and integration. Whether this new business can continue the century-long legend and reconstruct a new offline delivery ecosystem is worth looking forward to.