Ten companies teamed up to show off at the China International Animation Festival, showcasing a new side of Longgang's printing industry!
At the recently held 22nd China International Animation Festival, 10 cultural and creative companies from Longgang came together as a group, showcasing a stunning array of trendy cultural and creative products with rich variety and exquisite craftsmanship, highlighting Longgang's booming creative industry and strong manufacturing capabilities.
The Longgang exhibition area was full of energy and highlights, becoming a hot spot for visitors. Two distinctive display towers in the area caught everyone's attention. One focused on the 'Big Events in a Small Town' cultural and creative theme, showcasing themed posters and concentrating on film and TV derivative products. The other highlighted Longgang's creative manufacturing, cleverly combining various paper-based cultural products and creative fridge magnets into intricate patterns, vividly showing the creativity and industrial特色 of Longgang's cultural sector, attracting many visitors and anime fans to stop, admire, and take photos.
Relying on the advantages of a full industrial chain in manufacturing, participating companies showcased their unique products, fully demonstrating Longgang's strong creative capabilities. At the booth of Ciwanxing Club (Wenzhou) Animation Technology Co., Ltd., an immersive product display wall immediately caught the eye. The company organized products by material, craftsmanship, and style, neatly displaying popular anime-related items like acrylic stands, badge pins, colored paper, transparent cards, and more. The products were stylish, finely crafted, and included many popular IP derivative items. According to company staff member Li Chengying, the products at the exhibition were available for in-person purchase, with personalized customization services to meet the diverse needs of regular fans, studios, and brands.
Li Chengying said, 'By participating in this exhibition, we also wanted to understand young people's preferences for anime-related products, popular IPs, and styles, so we can better grasp market demand. Some new techniques and products suggested by customers were things we hadn't encountered before, which also points the way for the company's future development.'
Among the teams at this exhibition, many traditional companies have actively crossed into new industries, carving out new paths in the cultural and creative sector. Wenzhou Zhilin Display Products Co., Ltd. is a typical example. The company has been deeply involved in acrylic product manufacturing for many years, previously focusing on acrylic display racks, storage boxes, and similar products. With the growing popularity of domestic cultural creativity and anime-related products, the company has proactively seized market opportunities in recent years and expanded into the cultural and creative field. This is the company's first time participating in an anime festival exhibition, and its new cultural products and innovative design techniques have received great feedback.
Li Jieqi, an online Gǔzi store owner, came specially to the booth looking for new products with design highlights. Deeply rooted in the ACG (anime, comic, and games) cultural field, she highly appreciated Zhilin's innovative design and craftsmanship in acrylic cultural products. She connected with the company staff on-site, exchanged information, and laid the groundwork for future cooperation.
Li Jieqi said, 'For example, when consumers buy Gǔzi, they often need a suitable way to display it. Traditional display racks are usually quite basic, but today I saw new backboard applications that make the display stand out and are very creative. There's also a magnetic decoration method, which is quite clever. They basically cover most categories, and the print quality is satisfying as well. As someone interested in anime, it's really exciting to see new techniques in action.'
This group exhibition not only showcases the achievements of Longgang's cultural and creative enterprises, but also serves as an efficient platform for brand promotion, industry exchange, and resource connection. Each company used the exhibition as a medium, taking full advantage of the high-end platform of the National Animation Festival to demonstrate their manufacturing capabilities, connect with industry resources, and gain insights into new market trends. Moving forward, Longgang's local cultural and creative enterprises will continue to deepen their work in creative manufacturing, focus on innovation and upgrading, strengthen industry exchanges and cooperation, and keep boosting the reputation of 'Love Trendy Toys, Come to Longgang,' helping the local trendy toy and cultural creative industry develop with high quality.