Promote the digitalization of book printing and help transform the publishing industry
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With the continuous promotion of digital printing technology in the industry and the continuous iteration of Internet information technology, the publishing and printing industry has entered a new era of rapid change and development. Internet + publishing and printing has broken through the geographical restrictions of the manufacturing and manufacturing industries. There are production and distribution models that are having a huge impact.
However, from the current development trend, if the equipment and production capacity are upgraded and the industry cannot be fully transformed and upgraded, the publishing and printing industry is also facing the reshaping of the business model – redefining products and channels, and even repositioning. The role and value creation of the company.
Digital printing changes the publishing industry
At present, the publishing industry generally faces difficulties in inventory pressure and channel information. As the country raises environmental governance and environmental protection requirements into important levers for de-capacity and supply-side reforms, and simultaneously upgrades urban industries, many printing factories with small printing scales and small batches have moved out of the city, and some enterprises have stopped production and closed down. The phenomenon has caused many publishers to print orders for orders of less than 3,000 books.
Under the background of the country's vigorous promotion of supply-side reform and integration, many printing companies have begun to think about their own positioning. In 2013, the Publishing Business Unit was established to address the painstaking efforts of the publishing industry's inventory and supply chain industries. It aims to transform itself into an industrial Internet company in the new era, and gradually reforms from the following three aspects:
The first is the change in manufacturing. Through the investment of new production lines, the layout of national production bases, and the rapid delivery capability, Hucai will gradually build the Tiger Color Intelligent Factory. Through the upgrading of intelligent and automation technologies, Tiger Color will replace some labors by machines to achieve equipment for 24 hours. Intermittent operation, equipment utilization and production efficiency will increase, and labor costs will inevitably decrease, which greatly improves the on-demand printing adaptability of books. In 2012, Hucai and HP reached a strategic cooperation, set up a large-scale digital printing machine group, and increased the construction of software information systems to form a powerful on-demand printing capability. According to Zhu Jun, general manager of Beijing Hucai Culture Communication Co., Ltd., Hucai Publishing Division has installed 12 sets of HP rotary inkjet digital printing machines in the book on-demand printing business, with a daily production capacity of over 100,000.
The second is a change in the business model of the industry. Based on the layout of several digital printing bases in Dongguan, Guangdong, Shaoxing, Hebei, and Gu'an, Hebei, Hucai has the ability to provide “multi-point digital on-demand printing and near-fast logistics distribution” for national publishing houses. , small batch, multi-regional "on-demand publishing and printing requirements, from the source to solve the difficulties of the publisher's inventory and demand, regional dispersion.
Finally, the entire information and platform construction. At present, Tiger Color strives to build a fast delivery capability and improve the overall supply chain response speed. Zhu Jun said: "Hucai is piloting on-demand printing at various bases, one printing and 48 hours of production delivery. Customers place orders on the Hucai platform, and Hucai passes the self-developed pre-press finishing equipment and realizes all Connected automated production lines for production. Taking full advantage of equipment and technology, Hucai will shorten the original delivery cycle, and some orders have been delivered quickly within 24 hours. At the same time, integrate local logistics resources and provide Express delivery services every other day to improve the supply chain efficiency of the entire industry."
Create an on-demand publishing model
The traditional book distribution model needs to estimate the number of book sales, and use this to make the number of prints before issuing. This inevitably leads to a deviation between the estimated number of prints and the actual number of sales, resulting in a backlog of stocks in the publishers and channels.
Although some publishers have already thought of solving inventory problems by on-demand printing, most publishers essentially split a single large-volume order into multiple small-volume orders, which is not really on-demand printing. . Therefore, publishers must fundamentally produce channel orders on demand to achieve true zero inventory.
On-demand digital printing is becoming more and more accepted by the publishing house. Tiger Color is exploring the digital printing technology and joining hands with the publishing house to transform and innovate from three processes of editing, printing and publishing, and to create new printing on demand. mode.
It is understood that Hucai is advancing the order process of “sales and post-printing” of channels, starting from the entire value chain, providing channels for on-demand printing of books and multi-lot small-lot services, in order to help publishers remove non-value-added links. To solve the problem of large customer inventory and large capital occupation, and improve customer turnover rate. At the same time, between the publishing house, the channel and the printing enterprise, a secure content storage platform is established. After the book files and product information are uploaded to the platform, the platform pushes the book information to each channel. When the channel generates sales, the order is automatically pushed. To the factory, after the production is completed on demand, the factory distributes it to consumers or distributors through the automatic logistics sorting system. As a result, the publishing house (copyright party), channel dealers, and tiger color achieved a win-win situation.
The cooperation model formed by Hucai and Science Press is an industry model. In recent years, the Science Society has changed its overall business philosophy. Starting from the ordering of front-end customers, customer orders have been integrated through big data, intelligent deployment of production resources, and real-time production delivery, eliminating the need for intermediate cumbersome links. → channel → publishing house → printing factory → publishing house → logistics company → channel → customer” long physical delivery link, transformed into a new model of “customer → publishing house → printing factory → logistics company → customer”, reducing circulation Reduce inventory and speed up capital turnover.
Guarantee information security to promote continuous iteration
In the digital age, the application of new digital printing technology to the publishing industry, the digitization of publishing documents has gradually become mainstream. The resulting protection of digital publishing documents has gradually become a major concern of all parties.
For Tiger Color, as a printer of digital publishing documents, it is also necessary to take responsibility for ensuring the security of digital publishing documents in the process of publishing on demand and printing.
In terms of the security and specification of data storage transmission, Hucai gradually weakens the human intervention through the construction and communication of information systems and platforms, file security storage systems, channel goods and order service systems, and production informationization, forming a digital printing of books on demand. Information system capabilities.
In strengthening the security mechanism of digital copyright documents for books, Hucai builds an effective document security protection and content management mechanism, and builds a lifecycle management that supports the collection, editing, management, application and destruction of digital assets of books. The file security storage system ultimately realizes effective copyright file security protection, systematic file content management and application, efficient and convenient cloud editing, and colorful cloud application modules.
Hucai is gradually improving its information production capacity, real-time tracking of production processes, and production status is reflected in the production system in real time.
With regard to the current low level of information system construction in the publishing industry, Hucai has established a system docking with channels and platforms such as Jingdong Mall, Dangdang and Tmall, and provided commodity cloud distribution for publishers through the gradual construction of OMS, WMS and TMS systems. Services, empowering the entire channel from the information system, helping publishers with insufficient information systems capabilities, building an information-based, digital distribution system to help publishers network sales.
In addition, Hucai also through the transformation of its own production system, through the information construction of the production process, to achieve the integration of industrialization and information, the entire process of production information, to ensure the rapid response of production on time, for the publishing house Provide production supply chain assurance. The real-time query of the status of the production link ensures the transparency and security of the production of digital publishing documents.
In the new era, under the new economic environment, on-demand printing of books is not only a technological innovation, but is also expected to trigger a pattern change in the industry. The impact of on-demand printing on the publishing industry is the combination of industrial modernization and informatization. It is an exploration of the industrial “+Internet” model in the publishing and printing field, which will lead to a new publishing and printing supply chain process.