Profits halved by 54%
In 2025, the external environment continued to grow increasingly uncertain, industry competition deepened, and the printing and packaging industry as a whole faced significant pressure. As a representative company in the field of paper product manufacturing and printing services, JunSi Group delivered a performance report showing resilience under pressure - while profits declined significantly, some structural highlights still emerged, worthy of further attention.
Performance Decline: Both Revenue and Profit Dropped
According to JunSi Group's full-year 2025 performance report, the company achieved total revenue of approximately HKD 1.125 billion for the year, a year-on-year decrease of 7.1%; net profit was about HKD 59.4 million, down 54% year-on-year, nearly halved.
Genius Group 2025 Full-Year Performance Announcement
Genius Group was founded in 1985, headquartered in Hong Kong, China, with production bases in Dongguan and Heshan, Guangdong, and Vietnam. It is a supplier of paper products manufacturing and printing services, with products covering board games, cards, greeting cards, early education supplies, and color boxes, primarily selling through OEM clients and online channels.
The performance report shows that the decline in this period's performance is mainly affected by both external and internal factors. From the external environment perspective, consumer demand in certain markets is weak, with clients taking more conservative procurement and inventory strategies. Genius Group's products are mainly targeted at OEM clients who order in large quantities and distribute through their own channels. The instability of the external environment has prompted brand owners and publishers to adopt more cautious inventory and procurement strategies, leading to reduced demand in the U.S. and European markets and a reduction in orders from some core OEM clients, directly dragging down the revenue of the core business.
From the internal factors perspective, Genius Group is accelerating the advancement of its global production capacity layout and supply chain optimization. The Vietnam production base started operations in the third quarter of 2025 and is still in the stage of production ramp-up and production line integration. The new factory's operation has brought a temporary increase in depreciation, labor, and operating costs. Combined with the exchange rate fluctuations creating foreign exchange impacts, these factors together have temporarily pressured the company's profitability, resulting in a noticeable decline in net profit.
Structural Changes: Business Upgrades and Market Diversification Proceeding Simultaneously
Against the backdrop of pressure on traditional OEM business demand, finding new growth points has become a key focus for JunSi Group.
1. Card Game Demand Drives E-commerce Business Growth
While traditional OEM orders are under pressure, demand for card game products has shown a growth trend, driving the continuous development of JunSi Group's e-commerce channels. In 2025, revenue from e-commerce channels was approximately HKD 248 million, a year-on-year increase of 9.9%, mainly due to the increased demand for card game products.
Junsi Group 2025 Full-Year Performance Announcement
The performance report shows that Junsi Group will further focus its business direction on the production of collectible and trading cards. By strengthening cooperation with brands and publishers in China and the United States, while also expanding mid-sized clients, the company aims to drive the expansion of related business scale.
From an industry perspective, the tracks of trading cards and collectible cards are characterized by high craftsmanship, high anti-counterfeiting measures, and high added value. They have strict requirements for printing precision, color consistency, cutting accuracy, and safety features, making them a "high-precision and cutting-edge" sector in the paper printing industry. Junsi Group has accurately captured the ongoing booming industry benefits of the global card market and continuously strengthened its related capabilities. On one hand, it optimizes trading card production workshops by introducing higher-precision and more cost-effective printing and post-production equipment, enhancing key process capabilities such as anti-counterfeiting, hot stamping, spot UV, and precise die-cutting; on the other hand, it expands its client base by participating in international exhibitions. For example, at the 2025 Hangzhou Digital Trade Fair Digital Entertainment Exhibition, Junsi Group appeared under the "Zhengyin Workshop" brand, showcasing an integrated solution of "IP card flexible intelligent manufacturing," attracting potential clients including mid-sized and leading card publishers.
JunSi Group Factory Workshop
At the same time, JunSi Group is also promoting its own brand business, launching accessories and peripheral products around trading cards, and enriching its product system through IP collaborations and other methods, further expanding both online and offline sales channels.
2. From Single-Market Dependence to Diversified Market Expansion
JunSi Group is steadily reducing its excessive dependence on a single market and enhancing overall operational resilience through diversified production bases and optimized global supply chains. On the market side, the United States remains its largest market. However, due to a contraction in demand from key OEM customers, the revenue share has fallen back to 59.7%, reducing its concentration in a single market. Meanwhile, demand in China, as well as in emerging regions such as Japan, the Czech Republic, Vietnam, and Mexico, is steadily increasing, with significant revenue growth in these regions. This has become an important support to withstand external fluctuations and open up long-term growth opportunities, with the effectiveness of its global layout gradually becoming evident.
Jun Si Group 2025 Full-Year Performance Announcement
On the production side, Jun Si Group has simultaneously promoted the optimization of its capacity layout. During the reporting period, with the official operation of the new factory building in Vietnam, production capacity was further increased. Relying on the "China + Vietnam" dual-base collaborative operating model, the company has become more flexible in order allocation, cross-regional capacity arrangements, and delivery response. This allows for better adaptation to market demand in different regions and, to some extent, enhances the ability to cope with external environmental changes, providing support for subsequent multi-market expansion.
Overall, the 2025 fiscal year was a year in which Jun Si Group proactively adjusted and prepared for transformation. Facing weak consumer demand and short-term fluctuations in the OEM business, the company did not cling to the traditional OEM model. Instead, it focused on high-growth segments such as collectible card games, strengthened online custom business, optimized global capacity layout, and steadily promoted business structure upgrades and market diversification.
Looking ahead, with the continued expansion of the card business, the gradual release of Vietnam's production capacity, and improvements in global supply chain efficiency, Jun Si Group is expected to achieve profit improvement. The company is transitioning from a traditional paper product OEM manufacturer to a professional comprehensive paper product service provider, centered on high-end cards, coordinated online and offline operations, and supported by a global supply chain. Its long-term development is worthy of continued attention.