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With the rapid development of commodity economy and increasingly colorful goods, the modern society has reached the point where “all commodities need to be packaged and all packages need to be printed”. Moreover, economists assert that in the 21st century, companies sell not only products, but on the basis of the special needs of consumers, they are constantly launching personalized products on demand.
Emphasizing and innovating the individualization of brand packaging not only has a powerful advertising effect, but also displays the corporate brand image, the progress of printing technology and the diversification of post-press processing, making the color of product packaging more colorful, and the appearance arbitrary. It caters to the personalized packaging of fashion and hot pursuit of the era to meet the consumer psychology and taste of consumers, especially young people. At the same time, printing is not only one of the most important decoration and processing methods for product packaging. It also plays a role in conveying information, promoting products, and embodying the personality and taste of users. For some commodities, printing also plays an important anti-counterfeiting role. Today's packaging printing is moving toward more exquisite and increased value-added products.
However, some industries have experienced excessive packaging, such as excessive packaging of moon cakes. Even some companies are trying to reduce the price of their products in order to compete, and they are trying to find ways to use raw materials and accessories to purchase cheap and harmful printing materials that are not environmentally friendly. This is totally contrary to the general trend of economic development with low carbon and environmental protection. In order to take more responsibility for environmental protection, it is necessary to start from the packaging and printing companies themselves to curb the harm and pollution caused to people and the environment by reducing the vicious competition caused by the cost.
As a member of the packaging and printing industry, we must use a global perspective to grasp the trend of the development of the industry, and further enhance corporate awareness and responsibility. This is not only responsible for the society, but also conducive to the development of the industry in a healthy direction. This shows that it is imperative to vigorously develop green packaging and printing!
Of course, the most effective way to develop green packaging printing is to avoid waste in the first place.
First of all, in the design and creativity of decorating, the packaging and printing industry should try to guide customers to use the color, texture and gloss of the printing materials themselves, avoid full-page printing, over-printing design, and adopt non-polluting liquid purification technology flexographic printing plates to meet In the case of decorating requirements, the use of traditional glazing and laminating techniques should be minimized, and packaging materials should be reduced as much as possible to reduce the difficulty of recycling after printing and reduce the overall pollution on printing.
Secondly, in the production process, the recycled sewage is reused, and the ink containers and all the waste are classified and treated to prevent environmental pollution caused by the random disposal of all the wastes. At the same time, printing materials containing fewer pollution sources are used. And accessories, such as water-based ink, UV ink and other new inks that meet the requirements of environmental protection, should be strictly controlled in the use of ink.
Vigorously developing green packaging and printing is a concrete manifestation of circular economy in the packaging and printing industry. It is an essential requirement for the development of a recycling economy and an overall coordinated and sustainable development concept. It is a powerful measure to establish a resource-saving society and promote harmony between man and nature.