"Old" printer's new style of play
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Lin Shuliang is an authentic "old" printer.
In 1985, Lin Tiliang had been engaged in printing business in Shenyang and Dalian when he was 18 years old. He was responsible for printing business such as silk screen plastic tablets, self-adhesive trademarks and certificates. In more than ten years, it has traveled to local authorities, schools, hospitals, enterprises and institutions. The largest and longest-serving customer is the listed company, Liaoyang Zhongwang Group.
In 2003, Lin Bingliang, a company with an order of 10 million yuan, became a real production and operation manager. By the end of 2007, he had been familiar with the production and operation of the printing plant.
Rehabilitated and rehabilitated for more than a year. In 2009, the forest body was re-emerged in the rivers and lakes. In a simple and low-rise iron house, Zhejiang Kaitai Printing Co., Ltd. was founded alone. As the general manager, the two offset printing machines were eight-color, four-color and five-color. Enter the small and medium format printing market. No one expected that the Kaitai Printing Industry in the future was so light, and in the fast-printing market that had already fought in the Red Sea, it stood out from the competition of many competitors. In just eight years, it became the Heidelberg offset press with an annual output value. 50 million local fast-printing benchmark enterprises.
Kaitai Printing Industry started late and developed rapidly, and it is inseparable from a series of new styles of forest body cool.
Master pricing power with new models
As a city of printing in China, Longgang has gathered a large number of printing factories. When the forest was cold and entrepreneurial in 2009, there were nearly 700 printing factories in the town. Among them, the largest number is small and medium format printing companies. As a latecomer, how does Kaitai Printing maintain its foothold and even win?
At the beginning, Lin Tiliang introduced Heidelberg's eight-color, four-color, five-color offset press, which was purely a simple copy of the successful model of the previous fast printing factory. Due to the new equipment and good service, the business is not bad, but because there are too many similar devices in the market, the company does not have much bargaining power. The following year, Kaitai Printing introduced two popular models in the market, Heidelberg CD74-5H four-color offset printing press, which further boosted market popularity.
What really makes the forest body taste the sweetness is the Heidelberg eight-color six-color + infrared offset printing machine and the eight-color seven-color offset printing machine purchased in the third year. These two equipments are unique in model and novel in technology, filling the gap in the printing market in Zhejiang at that time, and the business is extremely busy. In short supply, Kaitai Printing has mastered the pricing power of the market. At the same time, these two star devices have also driven the business of other models.
"The same equipment as others, too tired, must introduce multi-function machine to have an advantage," this is the biggest experience of Lin Tiliang alone to set up the factory for two years. Since then, it has become a development strategy for Kaitai Printing Industry without ordinary printing and introducing models that are not available from local manufacturers. Since then, Kaitai Printing has successively introduced Heidelberg SM52 eight-open UV nano 6+1 offset press and Heidelberg XL75-6 four-color six-color offset press, becoming the latest and most equipped enterprise in Longgang's medium and small format fast printing enterprises.
Due to the large number of equipment and the large amount of raw and auxiliary materials, Kaitai Printing Industry can avoid the direct purchase of goods directly from the dealers. For example, inks and blankets are directly supplied to the brand manufacturers, which guarantees the production quality and the maximum degree. cut costs.
Advanced equipment and good quality have brought some long-term stable high-quality orders to Kaitai Printing. Many foreign companies have come here, such as a famous edible oil brand oil label, a famous liquor brand wine label and other printing business. They are all ordered to be printed in Kaitai Printing.
Improve quality and efficiency with new tools
At the beginning of the opening of the printing and printing industry in 2009, it was in a temporary iron house built along the Henan Road in Longgang. The conditions were quite simple. However, from the first day of opening, Lin Tiliang was not satisfied with the extensive management of the past, and resolutely introduced the ERP information management system. This is not unique in the Cangnan printing industry, but at the beginning of the business, the software and hardware are equal. This kind of understanding can be said to be new and new.
The introduction of information management tools laid the foundation for the rapid development of Kaitai Printing Industry. But when I first started to implement ERP, it was very difficult. The old captains almost made a "reverse" and went to the Linliangliang office to complain. They are accustomed to the paper list, and now it is very inconvenient to work on the computer. The forest body is under the pressure of the cold, and the reason is that the oldest captain of the qualifications takes the lead in learning and using, and the software has been partially modified. After a few weeks of work, the convenience of new tools gradually appeared; after three months, everyone could no longer afford ERP.
"Many people still think that using ERP will increase the cost," Lin said. "In fact, our experience is that the cost has not increased, but has come down." The biggest benefit of information tools is high accuracy. The probability of single, blank, and financial errors is greatly reduced, especially with the fast printing mode. Nowadays, Kaitai Printing's receiving, production and delivery processes are very smooth, management efficiency is greatly improved, and personnel can be streamlined. At present, the management level of Kaitai Printing Industry has only two levels. As a management, Lin Tiliang and a department manager, plus several billing and finance personnel, the rest are all technical administrators and front-line employees.
Because of the efficient use of information tools, Kaitai Printing Industry was rated as “two-in-one integration demonstration enterprise” by Cangnan County People's Government in 2017.
Lin Tiliang is also good at learning from advanced printing companies. Every year, he arranges to visit the printing factory once or twice. The high-efficiency production mode of foreign printing factories has greatly touched the forest body and has broadened his business ideas to some extent. "Foreigners are more friendly than I expected. If you have any questions, they will tell you that you can really learn a lot." Lin Tiliang said with emotion.
Under the advanced experience, the forest body has made some new attempts. For example, as early as 2011, the blanket automatic cleaning device was introduced to reduce the labor of the workers and improve the efficiency of the machine. A few years ago, he also tried to introduce color management, and although he did not succeed, he accumulated some valuable experience. He firmly believes: "Like the CTP of previous years, the color management system will one day shine in the local area and become the standard for the printing house."
Change your heart and build an efficient team
For the rapid development of Kaitai Printing Industry, Lin Tiliang often owes his own team of employees, and there is no lack of praise and gratitude in the speech.
When he decided to run a printing factory, he greeted the former employees one by one. After the opening of the business, all the old employees still in the printing industry came to work, which made him very moved.
In addition to giving employees a good salary, Kaitai Printing also has a series of welfare benefits. For example, the implementation of the paid vacation system, with the increase of the length of service, employees can enjoy a maximum of one month of paid vacation; employees enjoy free paid travel once a year; free Chinese food is provided every day at noon, employees go to the nearest restaurant to order food, the company pays . On the first day of the project, the company distributed red envelopes to employees. The New Year Company held all staff lottery activities. At the end of the year, the company held annual meetings to commend and reward outstanding employees. For employees who have worked for five years, they will be awarded gold medals. If they work for 10 years, employees can take free travel with their families. , including Hong Kong, Macao and Taiwan all over the country; Chongyang Festival company to send holiday red envelopes for the elders of all employees. In the previous years of the Double Ninth Festival, Lin Tiliang also sent a mobile phone with a phone bill to all the parents of the staff... All these warm moves made the employees get benefits and gave them respect, honor and belonging. .
Lin Shuliang often said that we must be the boss's empathy with the employees, and the heart will be compared with the heart. In addition to making more money, employees need a pleasant and comfortable working environment to be respected and decent. If these two aspects are achieved, employees will naturally have a sense of ownership, and they are more willing to do their best for the company.
Kaitai employees are highly self-disciplined and have strong team fighting power. The forest body smiled and said that his employees never go back early, and almost every month, all the staff get the attendance award. Once a printing colleague had no envy to the author, the Kaitai employees were very efficient, and they still had strong combat power at work two or three o'clock in the middle of the night. With such an "iron army", it is difficult for enterprises to develop rapidly!
Xiongguan is like a railway, and eight years of grinding the sword. At the beginning of the business, the goal of Lin Tiliang was not great: the performance can reach the level of the fast printing factory before. However, as an "old" printer who has been in business for more than 30 years, he has not succumbed to the rules, but has produced a series of new styles. The production efficiency of enterprises is 30% higher than that of the original, making Kaitai Printing a strong player. Lin's Longgang fast-printing market has created the glory of the rise and the overtaking of the corner. The successful experience of Lin Shuliang, especially the spirit of seeking new and changing, is amazing and worth learning.