Mixed printing strategy accelerates comprehensively
As one of China's leading online printing service providers, Shanda Printing Group has always relied on Heidelberg's advanced technology to steadily promote its corporate transformation and upgrading. Since 2025, after ordering 10 Heidelberg Jetfire 50 digital inkjet printing systems and 10 Gallus Five combination digital inkjet label printers, on March 10th German time, Shanda placed another order for 6 Heidelberg Speedmaster CX 92 sheetfed offset presses. The equipment is all equipped with the AutoPlate Pro automatic plate system and automatic blanket washing device, and can be widely used in label printing, high-quality brochures, and various business printing services.
The signing ceremony took place at the Printing Media Center at Heidelberg's headquarters in Germany. The representatives signing on behalf of both parties were: Dr. David Schmedding, President of Global Technology and Sales at Heidelberg (second from right), Cui Wenfeng, Chairman of Shengda Printing (second from left), Huang Lianguang, CEO of Heidelberg Greater China (first from right), and Cui Zhicheng, Deputy General Manager of Shengda Printing (first from left).
Shengda Printing is firmly implementing a hybrid printing strategy, combining the flexibility, automation, and fast delivery advantages of digital printing with the efficient and stable high-volume production capabilities of offset printing. The intelligent integration of digital and offset technology brings the company ultimate production stability, scalability, and cost-effectiveness, laying a solid foundation for sustainable growth in the industrial printing sector.
Asia demonstrates its core growth market position in label printing
According to the 2024 AWA market analysis, Asia accounts for 42% of global self-adhesive label production. In addition, the enthusiastic feedback Heidelberg received on offset and digital technologies at the 2025 China International Printing Technology Exhibition fully confirms Asia's central role in driving global growth in the label and packaging market. Market forecasts indicate that from 2024 to 2027, Asia will have the highest compound annual growth rate in the global self-adhesive label sector.
Shengda Printing's ongoing investment further strengthens this growth momentum and also demonstrates that forward-looking printing enterprises in Asia are proactively positioning themselves to gain a competitive edge in a rapidly growing market.
Shengda Printing implements end-to-end hybrid production system
As a leading company in China's online printing industry, Shengda Printing consistently focuses on technological investment to improve quality and efficiency, consolidating its core competitiveness.
Cui Wenfeng, Chairman of Shengda Printing Technology, said: 'Whether it is offset or digital equipment, Heidelberg's machines continuously impress us with their high level of automation and outstanding performance, perfectly aligning with our vision of creating a digitalized and hybrid future production.'
This end-to-end production capability directly supports Shengda Printing in achieving low-cost, high-volume, short-lead-time, and fast-response label production, while also meeting the needs for high-quality booklets and full-range business printing. The newly added Speedmaster CX 92 press will also be fully integrated into the Heidelberg Prinect workflow.
Shengda Printing is vigorously expanding its online printing business and hybrid printing capabilities and has once again placed an order with Heidelberg for six Speedmaster CX 92 printing presses.
Through scalable end-to-end workflows, this investment further strengthens Shengda Printing's long-term production flexibility and also highlights Heidelberg's advantages as an integrated solutions provider-integrating equipment, processes, software, and full lifecycle services to empower industrialized printing production.
Dr. David Schmedding, Heidelberg's Global President of Technology and Sales, stated that Shengda Printing's investment decision confirms Heidelberg's industry position as an integrated solutions provider, capable of fully supporting customers in building future-oriented hybrid printing production environments. This continued investment will help Shengda Printing achieve new productivity breakthroughs and further consolidate its leading position as an international online printing service provider, especially in China's rapidly growing packaging market.