Wenzhou Longgang Printing And Packaging Industry Leading Industrial Reshaping With New Quality Productivity

The printing and packaging industry is a characteristic industry that has emerged with the urbanization process of Longgang, Wenzhou. In recent years, Longgang's printing industry has been driven by new quality productivity, accelerating the transformation from traditional manufacturing to "smart creation", and continuously polishing the golden business card of "China Printing City".
'Unveiling the List and Leading the Way' Activate New Momentum of Industry Innovation Integration
At the first meeting of the Chinese New Year in 2025, five "unveiling and leading" projects for the integration of industry and innovation in Longgang were signed on site, officially sounding the horn of key core technology research and development, accelerating the integration of scientific and technological innovation and industrial innovation, and focusing on opening up the channel from strong technology to strong enterprise, industry, and economy.
Since the implementation of the "unveiling and leading" project, a certain technology company in Wenzhou has carried out in-depth exchanges and cooperation with Zhejiang University of Technology. Based on the N+X digital transformation project of Longgang's printing and packaging industry, the company has conducted research on key technologies and industrialization of intelligent manufacturing for the printing and packaging industry, striving to make new breakthroughs in the research and development of data twin systems and intelligent scheduling systems, and promote the development of the printing and packaging industry towards high efficiency, energy conservation, and low-carbon direction.
As the beneficiary of the project of "unveiling the list and taking the lead", the company introduced the industrial Internet platform to efficiently analyze sample data, and realized the data connection from order response to production delivery and the digital control of the whole process, thus improving the management efficiency. Firstly, the cost of R&D investment for enterprises has been significantly reduced this year, and the uncertainty of R&D in terms of technical and personnel support has been significantly reduced. Secondly, the lifecycle of R&D for enterprises has also been greatly shortened. During the process of a product from R&D approval to implementation, the research institute participates in supervision and the enterprise is responsible for execution, which is of great help to the internal control of the enterprise. "Zhu Hongda, the general manager of the company, happily told reporters.

In recent years, Longgang has adhered to market demand orientation and industrial development direction, regularly sorted out the "key technology research and development list", improved and perfected the "unveiling and leading" mechanism of "enterprise problem setting and government project approval", fully implemented the system of vice president of science and technology and science and technology special envoy, and worked together with the government and enterprises to research and develop key technologies in new energy and new materials, digital economy, low altitude economy and other fields, creating a new growth pole for the industry with new technologies and models. At present, Longgang has launched the solicitation of key core technology research and development needs for 2025, focusing on solving practical problems such as key unit technologies, key components, major complete machine products, and major projects, breaking through a number of key technologies and strategic cutting-edge technologies, and achieving a number of landmark achievements that support and lead the development of new quality productivity.
Equipment upgrades shape innovative and intelligent manufacturing advantages
Since the establishment of Longgang as a city, Longgang has accelerated the digital and intelligent transformation of the printing industry, encouraged printing enterprises to increase their investment in the introduction and research and development of advanced equipment, and the wave of equipment upgrades is constantly surging in Longgang.
Zhejiang Printing Co., Ltd. is a company mainly engaged in packaging and decoration printing products in Longgang. In 2025, the company invested 62 million yuan to purchase four new Heidelberg split 9+2, eight split 6+1, four split 7+1, and four split 8+1 devices. When it comes to this large-scale equipment upgrade, the chairman of the company, Yang Jiezhan, frankly stated that printing and packaging is Longgang's leading industry. He hopes to produce high-quality products with more advanced technology and more efficient production capacity through equipment upgrades, achieve multiple breakthroughs in "production capacity, quality, and efficiency", and open up a new development track in homogeneous competition.
The key to transformation and upgrading lies in the 'new'. In the production workshop of a packaging company in Zhejiang, Jiuying Zhiyuan Garden, Longgang City, there is a busy scene. In 2024, the enterprise spent over 3 million yuan to renovate and construct a 100000 level purification workshop, and introduced multiple equipment to promote the upgrading of the traditional printing industry. Every product from the purification workshop, from the selection of raw materials to the printing process, to the delivery of finished products, must comply with national environmental standards, "Huang Xiaohua, the general manager of the company, told reporters. Since the company moved from the originally leased factory to the newly built park, the production workshop and equipment have been upgraded, and the production capacity has grown rapidly compared to before. The product quality has also improved and has gained the favor of some overseas customers. Currently, the company has established cooperation with customers from regions and countries such as the Netherlands, Europe, and America.

It is understood that Longgang has over 5200 sets of various printing equipment, including more than 500 multi-color offset printing machines; More than 200 computer to plate (CTP) machines. Since the establishment of Longgang City, Longgang City has formulated the "Longgang Printing and Packaging Industry Restructuring Plan", vigorously supporting the development of the real economy. The preferential support policies have sparked a new wave of equipment in the printing industry, and many enterprises have actively developed high-end markets and variable data printing markets by introducing equipment and modern technology.
Cross border integration leads to a new track of breaking through cultural and creative circles
At present, the transformation of consumer demand and consumption structure is driving the development of the cultural industry. The printing industry is gradually entering the cultural and creative industry, and printed materials with life aesthetics, personalized design, and cultural creativity have gradually become an important development direction for Longgang printing enterprises.
A certain industrial company in Zhejiang has established a deep cooperation with Zhejiang Normal University in the development of products related to early childhood language reading, and has set up a children's literature practice base and a research and development center for early childhood language reading literature. Recently, "The Shell Meal of Sea Otter Tata" edited by the brand company under the company was nominated for the 6th Annual Children's Literature New Book List. This traditional printing enterprise in Longgang, which started with Christmas card printing, has not only developed AR interactive children's cultural and creative products, but also deeply explored the content field of children's books and magazines. The company's exploration is a microcosm of the current transformation of Longgang's printing and packaging industry.
Relying on the strong advantages of the printing and packaging industry, Longgang enterprises actively seize the "millet economy", and a batch of popular anime culture surrounding commodities are constantly going to the market. As one of them, a science and technology development limited company focuses on the production of anime culture surrounding goods, with multiple IP products. The general manager of the company, Fan Chaocheng, told reporters, "The company's design team is based in Shanghai and has more than 100 designers who will create original drafts according to the needs of different products." Regarding the company's production capacity and prospects, Fan Chaocheng is full of confidence: "Last year, Longgang's product output value was 200 to 300 million yuan. Based on the current development trend, it is expected to reach 500 to 1 billion yuan this year
Longgang Enterprises is firmly grasping the new track of cultural and creative industries, and through the digital integration and innovation of the printing industry value chain and industry chain, transforming the technological accumulation and industrial cluster advantages of traditional manufacturing into a hardcore support system for cultural and creative industries. Based on printing technology, they are building a "technology+creativity" cross-border ecology, promoting the transformation of printing manufacturing towards "cultural expression carrier creation" through packaging design IP, cultural and creative product customization, cultural element digitization and other paths, and achieving breakthrough development in fields such as trendy toy packaging design and digital art printing.

Breaking through the product and building new barriers in segmented fields
After deep cultivation in the industry, Longgang's printing and packaging enterprises are using "specialization, refinement, specialization, and novelty" as the engine, giving birth to a group of hidden champions in segmented tracks.
Entering the product exhibition hall of a certain technology company, Xia Maohong, the technical director of the enterprise, showed reporters a brand new anti-counterfeiting product that combines LCD anti-counterfeiting technology and UV enhancement technology. While balancing product aesthetics, it achieves higher anti-counterfeiting levels and better user experience. We have introduced experts in the field of label anti-counterfeiting technology and formed a composite technical team with the existing production backbone of the enterprise. We hope to better meet the needs of customers through some innovations in technology and technology, "said Xia Maohong, the technical director of the enterprise. At present, the company has 3 invention patents and 46 new utility patents, continuously strengthening its industry competitiveness through technological barriers.
Wenzhou Packaging Technology Co., Ltd. is anchored in the environmental protection packaging track, committed to providing one-stop service solutions from design, production to logistics and distribution of paper container packaging for global catering customers and food factories. In recent days, the company has been rapidly producing a batch of food box orders from the United States. The company's leader, Lin Fumiao, introduced that this disposable biodegradable food box can be degraded in the natural environment and will not cause long-term pollution to the environment. At present, the company has established cooperative relationships with airlines such as Eastern Airlines and Southern Airlines, as well as multiple well-known brands, and serves nearly 300 catering brands and 20000 chain stores nationwide.
These enterprises have taken the path of "product breakthrough" and formed a technological moat in the segmented fields of anti-counterfeiting technology and green packaging. They have not only become the core support for driving Longgang's printing and packaging industry to the mid to high end, but also opened up an upgraded paradigm of "technology empowerment+scene customization" for traditional manufacturing industry through the practice of "specialization, refinement, novelty", continuously consolidating the industrial competitiveness of "China Printing City".
After nearly forty years of rapid development, Longgang's printing industry has gone through a process of growth from small to large, from few to many, and from low to high. The number of printing enterprises continues to increase, the scale of operations continues to expand, and new technology applications continue to be promoted, forming an industry characteristic of "printing" and "packaging" everything.