Lemon Republic And Jiamei Packaging Announce Deep Strategic Cooperation

Recently, the emerging health beverage brand Lemon Republic and the leading enterprise in China's beverage industry, Jiamei Packaging (002969. SZ), announced a deep strategic cooperation and jointly established Yingtan Jianing Beverage Co., Ltd. This cooperation aims to integrate the advantageous resources of both parties in packaging production, product research and development, and market channels, and promote innovation and production of healthy beverages.

According to fast-moving consumer goods, Lemon Republic has rapidly emerged as a rising force in the beverage industry with its brand concept of "natural, healthy, and lightweight" and youthful product design. Jiamei Packaging has a complete industry chain layout covering "packaging design, production and manufacturing, filling services, and brand incubation", with a mature supply chain system and large-scale production capacity, and significant technological advantages. The cooperation between the two parties marks an upgrade from supply chain cooperation to full industry chain collaboration, jointly exploring an integrated innovation model from production to brand operation.
Yingtan Jianing Beverage Co., Ltd. will rely on the intelligent production base of Jiamei Packaging and the product innovation capability of Lemon Republic to launch new products that meet the needs of Generation Z and healthy living groups. The new company plans to meet the growing demand for healthy beverages from consumers through technological upgrades and product optimization, and gradually expand its market coverage.
 

Zhang Wukai, Vice President of Operations at Jiamei Packaging, stated that this cooperation is an important step for Jiamei Packaging to extend downstream in the industry chain, and also an opportunity for the dual upgrading of production capacity and brand in the Republic of Lemon. Both parties will fully leverage their production and research and development advantages to promote the high-quality development of the healthy beverage industry. Geng Shaomeng, founder of Lemon Republic, also pointed out that the establishment of Jia Ning Beverage will help companies respond more efficiently to market demand and provide consumers with a better product experience.
This strategic cooperation not only optimizes resource allocation, but also lays a solid foundation for the long-term development of both parties in the beverage market. The specific business progress and product planning of the new company will continue to be announced to the market in the future, hoping to bring more innovation and choices to consumers.