Internet big data era new business opportunities for packaging and printing enterprises from "printing" to "smart printing"
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In the smoke-filled industry printing, in addition to rising paper costs and labor costs, vicious price competition, in the new era, a new round of industry reshuffle is about to begin, can seize the new industry turmoil, become this round The key to winning the competition.
At present, the downturn in the printing industry has become an indisputable fact. Some people attribute it to the downturn economic environment. They even optimistically believe that the industry's dilemma is caused by the global economic downturn, and the plight of the printing industry is only temporary. In two or three years, the market will inevitably restore its original glory.
The plight of the printing industry, of course, has a downturn in the economy, but this is only a representation. The problems faced by the printing industry such as rising costs, price wars, and increasing customer difficulty are partly caused by hardware thinking in the past. They simply think that it is possible to solve all problems by introducing more advanced equipment.
If the previous industry entrance is the monopoly of hardware equipment and the monopoly of printing technology, with the development of Internet information technology, the threshold of technology and equipment is continuously decreasing, the monopoly of equipment and technology gradually loses the status of trump card, printing of large and small. The factory is caught in the low-end competition of hardware equipment, so where is the next entry to the industry in the new era?
Printing and packaging and information integration is the trend of the times
In the Internet age, informationization has become the trend of the times. Every product will have its own independent identity information. On this basis, everything will be connected and the business landscape will change dramatically. Product sales are no longer simply a transfer of things, but an entry point for information interaction. Consumers can clearly obtain the true information of products, safeguard their own rights and interests, and generate deeper and longer-term benefits integration with enterprises, which will generate trust, stickiness and re-consumption for enterprise products. Enterprises can obtain dynamic information such as logistics and sales of products in real time, and carry out a series of work such as traceability, channel management, dealer and consumer information collection, data statistics analysis, and product promotion. Informatization has completely changed the traditional production methods and business models, creating greater value for enterprises and consumers. Just like any technological change in history, any link in it can't keep up with the trend of this era and will be abandoned by the times.
This is both a challenge and an opportunity for the packaging printing industry. Packaging printing is no longer simply an accessory to the product, it is the best carrier for carrying product information. However, the reality is that the printing of packaging and enterprise product information is basically "individual politics". Most packaging and printing companies are still immersed in the traditional thinking and work hard, only to provide printing packaging for users, but more and more Important product information, user companies have to be solved through other means, users are inconvenient, uneconomical, affecting production efficiency, packaging and printing companies have lost opportunities for development.
If product informationization is an increasingly urgent rigid demand, then product packaging and information integration is the trend of the times, which has become the key to whether printing companies can occupy the commanding heights of the industry in a new round of reshuffle.
Printing and packaging and information integration anti-counterfeiting is the basis
It is undeniable that some eye-catching product manufacturers and packaging and printing companies have realized the business opportunities brought about by informatization. They have adopted one-dimensional bar codes, two-dimensional bar codes, and electronic chips as the carrier of information on the printed packaging of products. They think that these "high-tech" can quickly obtain product information, and it is convenient to enter the field of informationization. However, they have neglected the very important fact that these carriers are copyable and counterfeit, and do not have any anti-counterfeiting functions, whether encrypted or unencrypted, tangible or intangible, bare or covered, etc. Etc. The results are the same.
While informationization has aroused widespread concern in society, it has also attracted the shackles of counterfeiters, channel stockers and some unscrupulous businessmen. They can easily obtain information on these products for copying and counterfeiting. For example, some food packaging is labeled with a QR code. Consumers can use WeChat to get product information. It looks great, but the counterfeiters copy this QR code for fake food and use WeChat to scan it. The result is exactly the same as it is. What's more, the counterfeiters not only fake fake two-dimensional codes, but also fake websites. The enterprises and consumers are difficult to distinguish. The use of these information technologies has not only failed to achieve the desired effect, but has opened the counterfeiters. The door to convenience. Searching for such cases of failure in the Internet is everywhere. It is safe to say that it is impossible to solve the counterfeiting problem in a simple way by using WeChat to scan the QR code. Otherwise, there will be no counterfeit products in the world. If the information age cannot guarantee the authenticity of the collected data, it will not only provide effective help to enterprises and consumers, but will be misleading. However, many people do not recognize the essence behind this status quo and are still repeating the same mistakes.
Therefore, an effective information management system must be based on the true information. To obtain real data information, it must be closely integrated with effective anti-counterfeiting technology. The integrated anti-counterfeiting of printing and packaging information is the basis.
Forerunner of information security technology
Every time the industry changes, there is always a savvy forerunner, and with perseverance and perseverance, it will eventually become the industry leader.
More than 20 years ago, Jiangsu Zhongzhun Data's scientific research team pioneered the code anti-counterfeiting technology at home and abroad. The code anti-counterfeiting has also become popular at home and abroad. The profound technical heritage and rigorous research tradition have laid the foundation for Zhongzhun data in the anti-counterfeiting industry. status.
After more than 20 years, the research team of Zhongzhun Data has successfully developed a new type of anti-counterfeiting technology for feature encryption and intelligent identification after more than ten years of unremitting efforts. The technology has obtained national invention patents, and has passed state-level anti-counterfeiting technology review, including Microsoft Corporation of the United States and Yamaha Corporation of Japan. A large number of well-known domestic and foreign enterprises have adopted this most advanced anti-counterfeiting technology, and no counterfeiting can succeed.
The technology is based on modern information technology, and it makes use of the random features of objects that cannot be repeated. It uses a combination of feature encryption, information coding, automatic identification, data analysis and other advanced science and technology, with a new anti-counterfeiting concept and The technology path creates an anti-counterfeit product that is unforgeable. Any anti-counterfeiting mark produced by this anti-counterfeiting technology is unique. No one can counterfeit. It can be quickly and accurately identified by smart phones and special identification instruments, and can identify the number of times without restriction. It can be used in warehousing, logistics and sales. Multiple times of identification, no matter how many times of recognition does not affect the anti-counterfeiting performance of the product, overcoming the existing two-dimensional code anti-counterfeiting, electronic chip and other anti-counterfeiting technology can copy the fake, can only effectively identify the defects once, resulting in an unprecedented anti-counterfeiting effect . In addition to being used in the field of commodities, it can also be used in many fields such as bills, documents, and card vouchers. On the basis of effective anti-counterfeiting, it can also realize logistics, traceability, anti-smuggling, dealer management, user information collection, point promotion, product maintenance and management, data statistics analysis and many other functions. There have been a large number of successful cases.
Principle of cryptographic intelligent anti-counterfeiting label
Sharing · Win-win -
Anti-counterfeiting, especially advanced anti-counterfeiting, is a highly professional technology. It is difficult for printing companies to achieve independent research and development, and at the same time it requires a huge amount of human and material resources that seriously exceed the load of the enterprise. Sharing and win-win is the concept of a new era. Zhongzhun Data not only researches the most advanced anti-counterfeiting technology and the information management system based on it, but also researches and develops a set of matures for the characteristics of the packaging and printing industry. The integrated anti-counterfeiting information technology implementation scheme can seamlessly interface with ordinary printing products, self-adhesive products, various types of packaging, tags, bills, documents, cards, etc., minimizing investment and speeding up, It can be effective immediately, and has reached strategic cooperation with a number of packaging and printing companies.
The combination of packaging and printing and the quasi-information anti-counterfeiting system is no longer a simple packaging and printing product, but a product with a complete set of digital identification and information application solutions, which makes the product a qualitative leap and increase. The scientific and technological content has improved the selling point and competitiveness of the products, increased the profit, and got rid of the low-end price competition. Thanks to the advanced core technology, the customer's stickiness has increased, the collection of goods has been accelerated, and marketing expenses have been greatly reduced.
Zhongzhun Data not only provides a complete set of advanced technologies, but also a set of strategic cooperation solutions based on the concept of sharing and win-win. Before the new round of reshuffle in the packaging and printing industry, whoever preempts the leap from "printing" to "indian wisdom" and integrates into the era of Internet big data, who will become the occupier of the next vent!
Zhongzhun Product Traceability System