2000㎡ To Create 30 Million Output Value! Xinxiangcai Introduced 7 Inkjet Rotating Equipment in Less Than 1 Year, Impulsive Or Cautious?

2000㎡ to create 30 million output value! Xinxiangcai introduced 7 inkjet rotating equipment in less than 1 year, impulsive or cautious?

In Shanghai, a dynamic city where economy and culture blend, digital printing is booming and competition is fierce. Shanghai Xinxiangcai Digital Printing Co., Ltd. (hereinafter referred to as "Xinxiangcai") is like a dark horse, emerging in this market. Recently, the reporter had the honor to have an in-depth exchange with Liu Xiangwei, general manager of Xinxiangcai, to explore the story behind its success.

The inkjet wheel is unstoppable,

Provide a strong impetus for business expansion

In 2020, digital printing showed a strong development trend, and Xinxiangcai was established and located in Baoshan District Industrial Park, Shanghai, becoming the third digital printing factory in the park. Mr. Liu said frankly: "At that time, we had limited funds and the equipment was not advanced enough, but we firmly believed that through high-quality service and reasonable prices, we could open up the situation in the market." At that time, the company mainly provided peer processing business for advertising stores and graphic stores, and at first it was difficult to maintain by relying on only two second-hand equipment, but with the expansion of business, Mr. Liu was keenly aware of the potential of inkjet rotary digital printing equipment.

In July 2020, Xinxiangcai introduced the first inkjet rotary digital printing equipment. Mr. Liu said: "Inkjet rotary digital printing equipment has a great advantage over traditional toner machines in terms of cost, especially when undertaking short order business, it can complete the task with low cost and high efficiency, which is of great help to our business development." This decision has injected new vitality into the company's development, and also allowed the new Xiangcai to gain a key advantage in the market competition.

After several years of development, Xinxiangcai's business has shown a diversified pattern. In the field of book printing, with technology and experience, we have long-term cooperation with many well-known publishing houses, whether it is a large batch of teaching materials or a small batch of hardcover books, it can be delivered with high quality and is highly recognized by customers. In terms of personalized customized products, such as coupons, postcards, invitations, etc., we are favored by customers with creativity and craftsmanship. These products are highly priced and highly loyal, making them an important driver of business growth.

At present, Xinxiangcai has about 40 employees and a site area of 2,000 square meters. Although the scale is not the largest in the industry, the output value performance is exceptionally bright. According to Mr. Liu, "the company's annual revenue exceeds more than 30 million yuan, of which the inkjet rotation business accounts for 60%. This achievement stems from the efforts of employees and the company's effectiveness in business layout and market expansion.

Epson printhead empowerment,

Enterprises efficiently produce high-quality orders

In the development process of new Xiangcai, the introduction and upgrading of equipment is very important. In the selection of digital printing equipment, Mr. Liu showed forward-looking vision and decisive decision-making.

Since May 2024, Xinxiangcai has successively introduced 7 sets of Runtianzhi Caishen inkjet rotary digital printing equipment, of which 2 Phenix 440C have been officially put into production, and the remaining 5 are being installed, and Xinxiangcai has become the user with the most Caishen digital printing equipment. Talking about the reason for this bold decision, Mr. Liu said: "Because of its excellent product performance, Caishen digital printing machine can efficiently and stably complete a large number of tasks such as book printing, and the printing quality is very good. "

One of the core components of Phenix 440C, the print head, adopts Epson I3200-A1HD micro piezoelectric grayscale print head, the printing effect is delicate, which can effectively avoid the uneven thickness of the printing content, and the color performance, especially the gradient color treatment, is very good, which can achieve 1200dpi×1200dpi high-quality printing effect, which is the key factor for Mr. Liu to value Caishen digital printing machine.

In the actual production of new Xiangcai, Epson printhead is mainly used in book printing, business albums and other fields, with its excellent performance and stable quality, successfully meet the high requirements of customers for printing quality, the overall output text is clear, the image is delicate, the color transition is smooth, and has won unanimous praise from customers. In addition, its excellent printing speed and stability have improved the production efficiency of Xinxiangcai, reduced costs, and enhanced the market competitiveness of enterprises. Once, the company undertook high-end album printing business, customers have extremely high requirements for color and image details, Caishen digital printing machine has completed the task excellently, so that customers are very satisfied, but also won a good reputation for the company.

In addition to the performance advantages, the high-quality service provided by Runtianzhi is also an important factor to attract the stable and long-term cooperation of Xinxiangcai. Mr. Liu recalled: "Once the equipment failed in the early morning, it was the peak of the order, we urgently reported for repair, Runtianzhi's engineers responded quickly, and rushed to the site for maintenance early the next morning, which made us deeply moved. This kind of timely and reliable after-sales service ensures the stable production capacity of the machine, so that the company can rest assured to undertake all kinds of orders.

Build a new factory and seek a new chapter

Diversified businesses enhance the ability to resist risks

With the increasingly prominent advantages of inkjet printing and wide recognition by the market, new enterprises continue to settle in the industrial park where Xinxiangcai is located. Peer competition is inevitable, and Mr. Liu is full of confidence: "We have advantages that are difficult for other peers to achieve in terms of equipment, and high efficiency, high quality and excellent service are the most powerful proof." However, Mr. Liu has always maintained a sense of crisis and is taking a multi-pronged approach to plan for the stable development of the enterprise.

Combined with the actual production of new Xiangcai, Mr. Liu is particularly concerned about the future development of Epson printheads. He pointed out: "Epson printheads are currently highly competitive in the market, but there is still room for improvement in the long run. It is hoped that the printing speed can be increased to 120 m/min to improve production efficiency. Moreover, with the change of market demand, it is expected that Epson will launch a printhead suitable for coated paper printing as soon as possible to expand the business boundary. "

In terms of the future planning of the enterprise, Mr. Liu has a clear idea, and the company plans to build a new factory of 5,000 square meters, and the preparatory work is progressing steadily. "The new plant is expected to complete part of the equipment installation in May this year. After completion, 5 new sets of Caishen inkjet equipment will be introduced as the main production force, giving full play to the advantages of Epson printheads, and improving production capacity and product quality. Mr. Liu added.

At the same time, the company has taken solid steps to diversify its business. Mr. Liu introduced: "We have introduced two sets of equipment to expand the market share of the packaging business. The packaging business has broad prospects, strong complementarity with the existing business, can optimize the business structure, and enhance the ability to resist risks. "In terms of regional development, Xinxiangcai plans to build a model workshop of digital printing center in East China. Mr. Liu said: "East China has a developed economy and a large demand for digital printing. We hope that by building a digital printing center, integrating resources and improving services, we will occupy a more important position in the regional market, and at the same time explore the integrated development path of digital printing and traditional printing. "

Under the leadership of Mr. Liu, Xinxiangcai shines in the digital printing industry with keen market insight, bold decision-making and deep understanding of advanced technology and equipment. With the construction of the new factory, the continuous upgrading of equipment and the diversified expansion of the business territory, Xinxiangcai is bound to maintain a leading position in the fierce market competition, with its leading technology, superb products and considerate service, to create a new benchmark in the industry, and contribute to the vigorous development of the digital printing industry.