Total investment of 500 million yuan! Wenzhou Jin'ai Trendy Toy Innovation Base is landing, and Longgang Printing & Packaging is speeding up its entry into the 'millet economy'
With a total investment of 500 million yuan, the project is planned to be completed and put into operation by December 2027, aiming to build a 'millet economy' industrial center in southern Zhejiang.
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Project Overview
This printing and packaging industry project is an important support initiative for transitioning to the 'Guzi Economy' and trendy cultural and creative products. It is located in the Yinyi Town Industrial Park, with a total investment of 500 million RMB and a land area of 37,700 square meters. The project aims to build the 'Guzi Economy' industrial center in southern Zhejiang. It is scheduled to be completed and operational by December 2027, with an expected annual output value of 450 million RMB, annual tax revenue of 20 million RMB, and will create over 300 jobs.
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Three Major Project Highlights
The project has three major highlights:
Highlight 01: Breaking Through Base Materials and Technology
Focusing on developing high-performance biodegradable paper-plastic composite base materials, the project tackles key technological challenges, overcoming performance bottlenecks in traditional materials for molding, lamination, color reproduction, and environmental degradation. The products are compatible with mainstream 'Guzi' categories like trendy badge toys and holographic tickets, covering the entire processing workflow. This can help local cultural and creative companies reduce comprehensive material supply costs by over 20% and achieve a stable local supply of high-end green creative base materials.
Highlight 02: Platform Integration and Hub Empowerment
The project will integrate production workshops, research and development centers, and customer service halls, providing one-stop services including material customization, sample testing, process optimization, and supply chain connection. It will create the first upstream core hub for the 'Guzi Economy' in southern Zhejiang that integrates 'material R&D, manufacturing, IP adaptation, and industry services,' increasing whole-chain production efficiency by over 25% and forming an industrial development pattern of 'R&D in Longgang, manufacturing in Longgang, IP conversion in Longgang.'
Highlight 03: Driving Production Through Materials and Boosting the Chain
With upstream material innovation as the core, the project connects existing printing, lamination, packaging, and cultural processing resources in Longgang, driving traditional printing and packaging companies to move into smart trendy toys, anime peripheral products, and green new materials. This will support Longgang's strategic transformation from a 'printing city' to a 'trendy toy city.'