HP produces a unique label for the Cannes International Festival of Creativity
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At the 2018 Cannes Lions 2018, Hewlett-Packard teamed up with sculpture artist Karen Chekerdjian to produce personalized and valued labels and packaging for Moire champagne's MCIII champagne limited edition.
The Cannes International Festival of Creativity celebrates and rewards outstanding people in the creative and marketing communications industry.
At the event, HP produced personalized labels and packaging for the MCIII champagne Limited Edition Moët champagne, one of the most famous champagnes in France. These tags and packages bear the names of the winners of the daily Cannes Grand Prix. The limited edition packaging is a recreated hexahedron gold sculpture with art prints. Designed by Chekerdjian, he signed his name on each numbered box.
In addition, 300 judges each received a bottle of personalized champagne, and 400 platinum guests each received a digitally printed box containing a bottle of Harmony Champagne and chocolate. The theme was “Toast for Creative”. These were all Printed on an HP Indigo 12000 Digital Press.
HP and Serafi, a printing service provider in Barcelona, Spain, demonstrated the superior capabilities of the latest HP Indigo printing technology, including HP Indigo 12000 Digital Press, HP Indigo Silver Ink and HP Indigo 6900 Digital Printer. Material and project content are transformed into personalized luxury packaging with silver and gold metallic effects, making it suitable for an award-winning atmosphere.
This unique package will be displayed throughout the event week at The Girls’ Lounge in the Martina Hotel in Cannes.