The 'front exhibition, back factory' special model allows visitors to both attend and inspect at the Rui'an International Printing and Packaging Exhibition.
On the morning of March 17, the inaugural China (Rui'an) International Printing and Packaging Industry Exhibition opened at the Rui'an Convention and Exhibition Center. Based on the advantages of the local industrial base, the exhibition innovatively launched the 'Exhibition First, Factory Later' special model, providing domestic and foreign merchants with a one-stop platform for connecting directly with manufacturers.
Provided by Rui'an Media Center
This year's exhibition covers an area of 20,000 square meters, attracting 96 companies to participate. The exhibits include a full range of products such as printing machinery, packaging machinery, intelligent equipment, core components, and supporting materials. Leading local enterprises from Rui'an, high-quality companies from the Yangtze River Delta, and internationally renowned brands gathered to showcase their products.
At the opening ceremony, the Rui'an Municipal People's Government signed multiple strategic cooperation agreements with the China Printing and Equipment Industry Association, the China Food and Packaging Machinery Industry Association, and relevant universities. These agreements involve industrial collaboration, talent cooperation, and exhibition cultivation, providing a solid foundation for the high-quality development of Rui'an's printing and packaging industry.
Provided by Ruian Media Center
On the day of the exhibition's opening, good news came one after another. At 10:40, the first order of the exhibition was successfully completed. A purchaser from Wuhan signed a contract on-site with a local Ruian company, Zhejiang Hongsheng Machinery Co., Ltd., to purchase a unit-type flexographic printing machine. The company's technical engineer, Ruan Chengxin, happily remarked, 'It's the first time exhibiting so close to home and we have already achieved a strong start. The on-site turnout and the effectiveness of the business connections exceeded our expectations-what a pleasant surprise!'
In addition to domestic buyers, overseas purchasers also gained a lot. Mayad, a business owner from Saudi Arabia, came with his company's razor products in search of packaging equipment manufacturers. He stated that the equipment from Zhejiang Lifeng Machinery Co., Ltd., met his requirements perfectly, and he planned to visit the company in the afternoon for a factory inspection, with the cooperation likely to be realized.
Unlike traditional exhibitions that are 'just for display, not for inspection,' this exhibition leverages Ruian's strong industrial cluster advantage to create a one-stop purchasing service chain of 'exhibit first, visit factories later.' After observing advanced equipment, discussing technical solutions, and negotiating potential cooperation at the exhibition, buyers can conveniently visit surrounding production enterprises to inspect on-site. This allows them to directly understand the company's production processes, R&D capabilities, intelligent manufacturing levels, and quality control systems, truly achieving a simultaneous assessment of samples, production capacity, and product quality, promoting direct sourcing, efficient matchmaking, and cost reduction with enhanced efficiency.
Provided by Rui'an City Media Center
During the exhibition, a series of activities were also held simultaneously, including the 2026 Rui'an Printing and Packaging Summit Forum and one-on-one precise matching meetings with global buyers. These events created an efficient industrial chain platform integrating business negotiation, technical exchange, resource integration, and brand promotion, injecting strong momentum into market expansion, cooperation, and growth for the industry.
Rui'an is one of China's three major printing and packaging machinery production bases. After years of cultivation and development, it has established a complete industrial chain covering pre-press, press, and post-press stages, with outstanding advantages in high industry concentration, strong supporting capabilities, and wide market coverage. Rui'an has nurtured a number of leading enterprises in the industry, such as Zhejiang Zhengbo Intelligent Machinery Co., Ltd., Zhejiang Zhengwei Machinery Co., Ltd., and Zhejiang Chaowei Machinery Co., Ltd. Additionally, many "hidden champions" have emerged in niche segments. For example, Zhejiang Huayue Packaging Machinery Co., Ltd.'s intelligent cutting machines hold over 25% of the global market share, and Zhejiang Mingrui Intelligent Equipment Technology Co., Ltd.'s vacuum packaging machines have nearly an 18% share in the domestic niche market, continuously enhancing the "Made in Rui'an" brand through technological innovation and quality strength.