For Over 30 Years, Taibao Group Has Been Deeply Involved in Anti-counterfeiting Labels, Serving Multiple Giants Such As Maotai And JD.com. Taibao Group Discusses The Path Of Innovation

In the context of industrial transformation and global competition in the new era, innovation has become the core driving force for the survival and development of enterprises. The printing industry is also undergoing a reshaping of the wave of informatization and intelligence. Shandong Taibao Information Technology Group Co., Ltd. (hereinafter referred to as Taibao Group), as a leading enterprise in the field of anti-counterfeiting informationization in China, takes innovation as its core strategy, actively explores and practices in the printing industry, and has embarked on a unique path of innovation and upgrading.

Technological innovation builds core advantages
Taibao Group regards innovation as a concrete manifestation of its core competitiveness and deeply integrates it into every aspect of its development. In terms of technological research and development, Taibao Group has 6 provincial-level scientific research platforms. As of the end of 2024, a total of 458 patents have been authorized, including 113 invention patents. The abundant patent achievements have formed strong technological research and development capabilities and profound patent reserves, laying a solid foundation for the innovative development of enterprises.
In the field of product innovation, Taibao Group has launched a series of new products and solutions that meet market demand, focusing on four core areas: anti-counterfeiting technology engineering research and development, anti-counterfeiting label manufacturing, anti-counterfeiting packaging material research and development, and anti-counterfeiting packaging integration. These achievements are not only the crystallization of technology, but also a profound insight into market demand.
In terms of service innovation, Taibao Group provides customized services to customers based on standardized products. Through anti-counterfeiting, product traceability, channel control, intelligent marketing and other businesses, we create excess value for customers and help them stand out in market competition.
Taibao Group has developed a one item one code digital identity management system based on more than 30 years of technical accumulation and project implementation experience in the anti-counterfeiting traceability industry. This system is based on cutting-edge technologies such as the Internet of Things, big data, and blockchain, assigning unique digital identity codes to each product and achieving digital management of the entire product lifecycle. The R&D and application of this system provides all-round digital identity recognition, logistics informatization and marketing traceability management services for more than 3000 excellent enterprises and tens of thousands of products at home and abroad, such as Kweichow Moutai, Luzhou Laojiao, Fenjiu, Sinopec, Shell, Canon, Jingdong International, etc. A number of core patents and technological achievements have been formed around the innovation and application of this technology. More importantly, it creates value for customers and helps them achieve goals such as brand protection and quality traceability.
In the process of innovative development of the enterprise, Taibao Group accurately grasps the four core points. Firstly, adhere to market demand orientation. The purpose of innovation is to meet customer needs and create value. Only by innovating around market demand can we ensure that the development direction and innovative achievements of enterprises have strong market competitiveness.
Secondly, pay attention to technological accumulation and talent cultivation. Strengthen investment in technology research and development, cultivate and introduce outstanding talents, and provide a continuous source of motivation for innovation.
Once again, build and improve innovation mechanisms and cultural ecology. Taibao Group implements a mechanism of innovation for all employees, continuously activating their innovative momentum through a unique incentive system, and integrating innovation into the organizational culture.

Finally, deepen collaborative cooperation with universities, research institutes, and clients, integrate multiple resources to form innovative synergy, and drive technological and business innovation development through diverse models.

Appearance of Taibao Group's factory area
Personalized products create differentiated advantages
Taibao Group has adopted unique strategies and technologies in the development of personalized products. On the one hand, establish a customer-centric product development philosophy and deeply explore customers' personalized needs. Taibao Group has designed and developed personalized intelligent tags that integrate anti-counterfeiting, traceability, marketing, and other functions. These tags use advanced digital printing technology for personalized customization, with each tag having a unique pattern and code, and can also integrate NFC chips. Consumers can obtain product traceability information, authenticity verification, and marketing activities through mobile phone scanning, which not only meets customers' personalized needs, but also enhances brand image and helps customers achieve the goals of anti-counterfeiting traceability and digital marketing.
On the other hand, fully utilizing the advantages of digital printing technology. Taibao Group breaks the traditional large-scale mass production mode and achieves small batch and multi batch production. The application of digital printing technology replaces traditional printing plate making processes, significantly shortens production cycles, and provides customers with efficient and high-quality services.
In addition, Taibao Group continues to develop and apply new anti-counterfeiting technologies and materials to provide customers with more personalized and intelligent products, making them unique in the market.
Intelligent transformation and upgrading promote high-quality development
In terms of information technology construction, Taibao Group has established a comprehensive information management system, realizing the informatization and digitization of internal management within the enterprise. Through the application of ERP, CRM, SCM and other systems, comprehensive information management has been carried out for production, sales, procurement, finance and other links, improving internal management efficiency and overall collaboration capabilities.
In terms of intelligent transformation, Taibao Group actively introduces advanced digital and intelligent printing technologies and equipment, improving production efficiency and product quality. By investing in the construction of smart factories and integrating technologies such as the Internet of Things, big data, and cloud computing, automation, intelligence, and digitization of the production process can be achieved. The interconnection and real-time data collection and analysis of production equipment enable precise control and optimization of the production process, improve production efficiency and product quality, and reduce costs and energy consumption.
The informatization and intelligent transformation have brought significant results to Taibao Group. The application of digital printing technology greatly improves production efficiency and enables rapid delivery of small batch production. The intelligent detection system detects product quality in real-time, identifies and solves problems in a timely manner, and improves product qualification rate. The construction of smart factories has achieved automation and intelligence in the production process, reducing manual intervention while improving production efficiency and stability.

Taibao Group Factory Workshop
Taibao Group has also optimized and improved its management processes, achieving internal information sharing and collaboration, and enhancing management efficiency and scientific decision-making. By analyzing and mining production, sales, and other data, timely adjustment of production plans and marketing strategies is achieved to optimize resource allocation. At the same time, through collaborative management of the supply chain, communication and cooperation with suppliers and customers are strengthened to improve the efficiency and response speed of the supply chain.
Facing the future, Taibao Group will continue to be led by innovation, adhere to the concept of information and intelligent transformation and green development, and continuously enhance the core competitiveness of the enterprise. By introducing advanced technology and equipment, strengthening the construction and application of smart factories, enhancing the level of informatization, and injecting new vitality into the development of Taibao Group. Under the guidance of innovation, Taibao Group will embark on a new chapter of enterprise development, shining brighter on the stage of the printing industry, becoming a benchmark and model in the industry, and leading the industry towards a better future.