Fiery Impress Debuts at the 2025 Asia Label & Print Exhibition
From December 2 to 5, 2025, the premier event in the Asia-Pacific region - Labelexpo Asia 2025 - will be grandly held at the Shanghai New International Expo Center.
Fiery's global strategic partner, HanHong Group, will make a strong appearance at Booth F18 in Hall E2, while Fiery's flagship product, the Fiery Impress digital front end (DFE), will be showcased as the core technological support, delivering a printing experience that combines both efficiency and quality to the visitors.
One of the highlights of this exhibition is the in-depth integration display of HanHong Group's LabStar series inkjet digital label printers with the Fiery Impress DFE. This combination is not making its first impressive appearance - as early as December 5, 2024, Fiery, Esko, and HanHong Group officially announced the establishment of a global strategic partnership. The three parties integrated their core strengths to provide a tailor-made end-to-end digital front end solution for the LabStar series, with Fiery Impress serving as the core technological platform of this collaboration.
Review of On-Site Signing Photos
At HanHong Group's booth, Fiery Impress became the center of attention thanks to three core advantages:
01 Ultimate Performance Output
With industry-leading processing capability, it can directly transmit streaming data to the printhead electronics of the printer, ensuring that the HanHong LabStar series maintains stable and efficient performance even at maximum printing speed. It can handle complex Variable Data Printing (VDP) applications, completely breaking production bottlenecks.
02 Outstanding Color Management
Integrating Esko's advanced color management technology with Fiery's mature imaging solutions, it achieves full-chain color consistency from design to output. Whether it's fine barcodes, thin lines, or complex graphics, it can reproduce them accurately, producing rich, vibrant prints with layered effects on different substrates, meeting the strict color accuracy requirements of brand owners.
03 Intelligent Workflow Upgrade
Through highly automated workflow design, operational steps are simplified and manual intervention is reduced, helping printing companies increase production uptime, decrease error rates, fundamentally shorten order turnaround cycles, accelerate product time-to-market, and enhance market competitiveness.




Some Photos from the Exhibition Site
From the signing of strategic cooperation agreements to the live exhibition presence, the partnership between Fiery and Hanhong Group has consistently stayed in step with industry development trends. Amid the wave of transformation in label printing toward digitization, efficiency, and higher value, Fiery Impress will continue to focus on technological innovation and work closely with partners like Hanhong Group to provide more competitive solutions for printing companies worldwide, jointly writing a new chapter in the industry's development.

