Epson Water-based Eco-friendly Label Inkjet

PART 01

New Product Launch Continues with Signing Deals

On October 12, Epson (China) Co., Ltd., a globally renowned digital integrated value-added service provider (hereinafter referred to as "Epson"), held a grand new product launch on the first day of the 10th China International Full-Printing Exhibition.

At the launch event

The launch event warmly welcomed leaders including Kyohei Ishibashi, President of Epson (China) Co., Ltd., Wang Jincheng, General Manager of the Commercial and Industrial Solutions Division, Manager Wu Jin, and Zou Ping, General Manager of Shenzhen Ruibang Precision Machinery Co., Ltd., along with partners and media friends from all over the country, to witness Epson's latest masterpiece-the debut of the integrated water-based eco-friendly inkjet label solution.

In their speeches, President Ishibashi and Mr. Zou highlighted the significance of this strategic cooperation, recognized each other's technical strengths, and explained the value of the integrated solution. Both sides expressed hope that this sincere collaboration would bring a new, eco-friendly and cost-effective integrated productivity to the label industry, leveraging the printing ecosystem to help more label companies achieve digital upgrades and value growth.

Pre-Sale of the Integrated Digital-Flexible Water-Based Eco-Friendly Inkjet Label Solution Kicks Off

Following that, representatives from four companies, including Suzhou Luman Digital Technology Co., Ltd., Nanjing Lantai Advertising Technology Co., Ltd., and Dongguan Bixin Digital Technology Co., Ltd., took the stage one after another to complete the intention-to-purchase signing and flower-giving ceremony with Wang Jincheng, General Manager of the Commercial and Industrial Products Solutions Division at Epson (China) Co., Ltd. This pushed the atmosphere of the new product launch to a peak and also confirmed the strong market demand for the "digital-flexible integration" technology route.

Kong Xiangbu, General Manager of Dongguan Bixin Digital Technology Co., Ltd., as the representative of the companies signing the intended agreement, shared his recognition and anticipation for this new product. He expressed that he looks forward to leveraging Epson's "powerful tool" to upgrade their business and, in the future, to work together as strategic partners to promote the high-quality digital and green development of the label industry and establish a new benchmark for industry collaboration.

The newly launched integrated digital-flexible water-based eco-friendly inkjet label solution is an innovative achievement created by Epson based on the "Five Specialties" system and the "Printing Ecology" concept. This new product will empower printing companies to confidently handle diverse and high-value orders across electronics, pharmaceuticals, daily chemicals, and anti-counterfeiting, while working with customers to explore new opportunities in the high-end label market.

New Product Intention Signing

PART 02

Major New Products, Professional Empowerment

Currently, the labeling industry is experiencing a transformation in order structure: brands are continuously expanding their SKUs, new product iterations are speeding up, product quality standards are becoming increasingly strict, and short-run and variable-data orders are steadily growing... Most printing companies adopt a mixed production mode of short, medium, and long runs. That is, medium and long runs rely on flexographic printing for efficient mass production, while short runs rely on digital printing for quick delivery.

This production line separation model involves high equipment investment, complicated line switching, and requires multiple teams for operation and maintenance. The overall costs of order scheduling and process setup remain high, leaving many small and medium-sized printing companies in a dilemma: taking a lot of short runs squeezes the capacity for long runs, but investing in multiple independent lines also brings financial pressure. "Digital and Flexographic Integration" is exactly the industry solution to balance long and short runs while considering both quality and cost, and it's also the trend for industry development.

Epson, in collaboration with Shenzhen Ruibang Precision Machinery Co., Ltd., chose to launch a water-based eco-friendly inkjet label solution for digital-flexographic integration at this crucial moment. This is not simply stacking equipment; it's a reconstruction of the labeling production logic: letting flexo printing handle cost reduction, letting digital printing handle flexibility and variability, and ensuring post-production efficiency is no longer another "hassle" after printing.

Integrated Digital-Flexographic Water-Based Eco-Friendly Inkjet Label Solution

The Integrated Digital-Flexographic Water-Based Eco-Friendly Inkjet Label Solution is an intelligent label production system that deeply integrates flexographic printing, digital inkjet, and post-processing. It combines flexographic underlay, water-based eco-friendly digital printing, and post-processing enhancement, offering wider substrate adaptability while balancing quick response for short runs and cost-effective continuous production for long runs. It helps customers flexibly deploy capacity based on order structure and enables on-demand, flexible production.

01

Flexographic Underlay: Maximizing Cost Efficiency

The front end of this solution includes a flexographic unit capable of printing white ink, high-coverage backgrounds, and spot colors, providing a solid color foundation for subsequent digital inkjet printing. It also leverages flexography's advantages in large-area color blocks and spot color printing, reducing digital ink usage and lowering overall job costs.

02

Digital Inkjet: Flexibility in Orders

At the mid-section, the solution features an Epson water-based eco-friendly inkjet unit, the core of the production line. It can deliver high-quality variable graphics, QR codes, barcodes, and personalized information, flexibly handling multi-variety, small-batch, and variable data printing needs while meeting the refined requirements of premium labels.

03

Post-Processing Integration: Boost Product Value

The end of the solution can connect to multiple post-production processes like varnishing, laminating, and hot stamping, enhancing the visual appeal and craftsmanship of the labels. This enables label printers to produce differentiated, high-value products. Moreover, completing printing to finished product in one go reduces intermediate handling and machine changes, greatly improving production efficiency.

The successful launch of Epson's Integrated Digital-Flexographic Water-Based Eco-Friendly Inkjet Label Solution means label printers can quickly switch short runs and shorten delivery times, run long runs continuously to reduce costs and improve efficiency, and produce high-end labels more economically. For the industry, it shows that "digital-flexo integration" is moving from demo at trade shows to actual, operational production lines in workshops, promoting the shift from separate-line to integrated production and accelerating the digital and green transformation of label printing.

PART 03

Epson Printing Ecosystem: Collaborating for Growth

A breakthrough in a single machine is just the beginning; industry innovation relies on full-chain collaboration. Epson, based on the 'Five Expertise' concept, continuously builds the 'Printing Ecosystem,' working with equipment integrators, material suppliers, and label printers to streamline equipment, processes, and service links. The collaboration with Shenzhen Ruibang Precision Machinery Co., Ltd. to launch the Integrated Digital-Flexographic Water-Based Eco-Friendly Inkjet Label Solution is a prime example of ecosystem collaboration, offering label printers a transition path that balances flexible production, eco-friendliness, and economic benefits, helping scale digital-flexo technology from concept to full production and fostering new printing productivity in the industry.

Going forward, Epson will continue to work with upstream and downstream partners to refine printing solutions that fit market needs, explore new green, efficient, and flexible label production models with industry partners, collaborate for growth, and jointly usher in a new era of high-quality development for the label printing industry.