Digitization and networking: a good medicine to save traditional printing?
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Under the impact of the digital and networked environment of all walks of life, and the rapid rise of smartphones and e-books, how can traditional printing be transformed to meet the people of the new era? Only Internet information technology can be widely applied to the development of the printing industry.
In fact, as early as the "Twelfth Five-Year Plan" period, the state has set the two major development priorities of "digital printing and printing digital engineering" and "green printing" for the development of the printing industry. After that, many printing industry giants responded to the call:
In 2012, Tiger Color Graphic Arts announced a strategic cooperation with Hewlett-Packard Group, officially entered the digital printing field, and vigorously developed the innovative business model of “Print + Internet”; in 2014, Yutong Packaging Technology launched the digital printing project in a timely manner. And quickly set up a core team consisting of senior people in the packaging, printing and Internet industries; in 2015, Yatushi Printing Co., Ltd. carried out the work of the two-in-one integration management system, paving the way for the future transformation of the company's digital network printing system. .
Since then, China's digital printing technology has entered a period of rapid rise. According to the "Twelfth Five-Year Plan" of the "13th Five-Year Plan for the Printing Industry" compiled by the General Administration of Press, Publication, Radio, Film and Television, the main achievements of the "Twelfth Five-Year Plan" period are: "Twelfth Five-Year Plan During the period, China's CTP installed capacity exceeded 10,000 units, and the number of digital printing machines installed was close to 9,000 units. Traditional printing has accelerated transformation and upgrading, new products, new formats and new models have emerged, and printing and culture, services and other fields have accelerated integration and development, and more than 300 e-commerce platforms have been printed.
So, in such a big environment, how is the traditional printing industry digital and networked?
The crystallization of the wisdom of all people, the digitalization and networking of traditional printing companies
At the seminar and demonstration meeting of “Digital High-Quality Solution” held by Yiwu Baode Color Printing Co., Ltd. and Kodak Graphic Group in Yiwu in 2006, Mr. Dai Jinong, the engineer of Kodak Graphic and Image, collected through the scene. The picture shows a demonstration of the remote transmission of Kodak's Inkysoft software:
Entering Baode's Yinyitong system through the Internet, creating an assignment, placing the newly acquired image into the template for editing, generating PDF documents and visual imposition. At the same time, through the screen proofing of Yinyitong's quick preview technology, users can know the progress of the editors in real time through the Internet, so that users can make their own modifications to the graphic design situation remotely, allowing editors to make design adjustments in real time. In order to achieve the purpose of designing the customer's design, after final confirmation, the order is placed through the Internet and enters the production process.
However, just digitizing and networking the prepress, print and postpress processes, and the transformation of traditional printing from the digital and network of printing in the true sense, is like a computer that only updates the hardware, but still Use the same outdated version of the system software.
The digitization and networking of this type of printing is only available for specific systems and digital presses. Once switched to other systems and presses, system instability or digital presses may not be recognized.
In 2012, Tiger Color Printing Co., Ltd. cooperated with Hewlett-Packard Group to promote the digitalization and networking process of printing, and encountered the situation that digital printing machines could not identify electronic documents that recorded printed information. Therefore, how to standardize the electronic files that convey information in the digitization and networked processes of printing became the number one problem in the traditional digital printing and network transformation of traditional printing.
In order to solve this problem, as the only Chinese company that joined CIP3 International, Peking University Founder actively responded to the 28-word printing technology development policy and committed to popularize the international CIP4 standard containing the latest standard format JDF documents in China. Finally, the Peking Founder network printing process based on the CIP4 standard was launched.
This process not only integrates the printing process into a whole, but also combines the production content and management information with the hardware and software equipment, and then the entire process from the initial customer signing the contract to the final product delivery. Integrated into a process.
With the development of digital and networked printing from point to point, the characteristics of its "digital printing + Internet" operating mode have gradually become prominent.
The advantages of “Digital Printing + Internet” taking over traditional printing
So next, let's talk about the digitalization and networking of printing. For traditional printing, its advantages are reflected in:
First, as the only medium for transmitting information in the digitization and networking process of printing—PDF or JDF electronic files, the difficulty of making and editing is much lower than that of traditional printing. It is also more convenient and faster in communication and transmission. Therefore, the Yachang Culture Group has even established a digital museum based on these documents, and at the same time established its own large database to help cultural institutions to play the role of cultural communication and social education through the Internet.
Second, digital printing + Internet makes it easier for people to track the products they expect. The production of a traditional print requires a variety of processes, and for a delicate print, the craftsmanship is more complicated. For example, before the digital network, the traditional printing, customers need to go to the printing factory to select and follow up each process at any time, but with the introduction of Kodak, the customers can track their own time through the Internet. In the case of printed products, the unsatisfactory places can be improved anytime and anywhere.
Third, with the change of people's thinking in the new era, more and more people are more inclined to be personalized, personalized and customized, which means that variability, rapidity and short version are more in line with the needs of the contemporary people. For digital and networked printing, it is convenient for people to personally customize the finished products they want through the network, not only in the diversification of the printing materials, but also the variability of the printing information makes it possible to print different successive pictures.
For example, on May 10, 2006, China Philatelic Corporation officially opened the “Personalization of Stamps” service, which printed special stamps with personal colors for the general public, making it possible for people’s own photos to appear on stamps. Customized needs for millions of stamp collectors.
However, behind the many advantages of digitalization and networking of printing, there are still many problems to be solved.
There is no gold in the world, and digital and network printing are still waiting for improvement.
So, what are the problems with digital and network printing?
First, higher equipment costs. At present, digital printing machines and related management systems for offline printing are mostly imported from foreign countries. The high introduction cost is for industry giants like Dongfeng, Yutong and Yatus. Think twice before you can imagine that it can only be discouraged for printing companies with lower annual profitability.
Moreover, long-run printing is expensive. Compared with traditional printing, digital printing has a higher cost of copying and outputting a single sheet in a long-running production event, so the current digital printing is limited to the short-run printing field. Furthermore, digital and networked printing is currently being banned in a small business of large enterprises, such as the Art Printing Museum in Yachang and the customized business of China Philatelic Group, which cannot replace traditional printing or form a larger scale. .
Finally, the target public has a low degree of market development. Mentioning the digitization and networking of printing is a very strange vocabulary for most of the masses, but its main audience comes from the ordinary people who are highly personalized and privatized, unlike Dongfeng and Yutong traditional printing. The target customers—professional book publishers, newspapers, and related departments of educational book distribution—have a certain understanding of the printing field, so there is an embarrassing situation in which there is demand and no market.
Faced with the challenges of many problems, where should the digitalization and networking of printing go?
A must-have for the future development of digital and networked printing - cloud printing
In China, Peking University Founder Electronics Publishing House has officially launched the first digital and networked printing cloud service platform W2P platform for the printing industry in 2011. Thanks to cloud services, the digital printing industry can provide customers with the desire to place orders and deliver quickly at any time. It seems that the emergence of cloud printing provides a good road for digital printing.
However, it was learned from Keyin.com that Dongfeng’s “cloud printing” business began in the second half of 2015 and is still in the stage of business layout. Another industry giant, Mei Yingsen, is promoting non-public offering of shares. Providing protection for the future implementation of packaging and printing Internet and smart packaging IoT business strategy, it seems that it is still in the initial stage of investment, while Shanghai Green New Subsidiary and Tianjin Evergreen Jianhao Cloud Printing Technology Co., Ltd. are exploring cloud printing. There was a negative net profit in the process.
The industry in the printing industry is still so savvy, isn't that "cloud printing" simply not suitable for the future development of Chinese printing companies?
the answer is negative.
In 2014, Tianyi Digital Fast Printing Co., Ltd. established its own “Cloud Printing” service platform, which collaborated with numerous small and micro e-commerce platforms and graphic fast printing stores to summarize large quantities of short prints. Together, they are sent to the printing base for sorting and production, and finally distributed to the customer's location through a third-party logistics company.
This e-commerce operation model perfectly reflects the huge advantage of “cloud printing” on-demand service, and the flexible production mode has made great contributions to the reduction of production costs. The 2016 financial statements of Tianyifufu Technology Co., Ltd. show that the company achieved operating income of RMB 81.053 million and realized the planned medium-term business plan, an increase of 4.27% over the same period of the previous year. The net profit was 5.182 million yuan, an increase of 55% over the same period of the previous year.
It can be seen that "cloud printing" has become a development springboard for God's will. The future trend of "cloud printing" still has a lot of development space and advantages.
First, the error rate is reduced. Because “Cloud Printing” allows customers to make customized orders online, it eliminates the need for the business to typeset and proofread the original. This feature not only reduces the error correction rate, but also saves the error correction cost of the merchant. Template customization and unified online management implemented by Tianyi Company eliminates the need for repeated proofreading and correction work by designers before printing.
Second, the cost of distribution is reduced. Because God's "cloud printing" cooperation object is distributed in small micro-electronics platform and graphic fast printing shop across the country, when a customer places an order in the network, the enterprise can distribute the customer network orders in different regions, and then Orders in a certain area are printed in the nearby cooperative units, and finally distributed and transported, which effectively reduces the company's logistics costs.
Finally, sales efficiency has improved. The traditional printing sales mainly rely on the communication between the salesman and the customer. This passive method not only has a lower success rate, but also limits the size of the enterprise's customers. The “cloud printing” is to receive orders through the network, which greatly expands the customer. Groups, passive and active, have greatly improved sales efficiency.
At present, the printing industry is in the critical period of transformation "digital printing + Internet". In order to comply with the development trend of the times, the future cloud printing will definitely surpass traditional printing in terms of timeliness, convenience and efficiency. It is believed that with the continuous exploration and pursuit of major printing companies in the field of “digital printing + Internet”, they will finally be able to enjoy the advantages of cloud printing and let cloud printing create a new future for the printing industry.