Brazil's series of initiatives make the book market hope to pick up
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"I haven't been to the bookstore for a long time. Last time I went to the bookstore to buy a book about 3 years ago. Now, I can get information at any time with my mobile phone and computer, and I don't have to spend money, but I still miss the feeling of reading a paper book. "Rodrigo, a student in Rio de Janeiro, Brazil, told reporters. In Brazil, this is by no means a case. The reporter found in several bookstores in Rio de Janeiro that the clerk is often more than the customer.
According to a study recently released by the Brazilian Economic Research Foundation, in Brazil, about 350 million books were sold in 2017, a decrease of 7.4% compared with 2016, and sales actually fell by 4.8%, continuing the decline for several years. The data shows that from 2006 to 2012, the Brazilian book market remained stable with annual sales of nearly 7 billion reais (1 reai is about 1.72 yuan). However, since 2013, sales have been declining year by year. By 2017, it was only about R$ 5.2 billion, which was more than 20% lower than that of 2013. The sales volume of all kinds of books has declined to varying degrees. The most affected is technology. Classes, specialist books, and various textbooks.
“Given the rising trend of the Brazilian population, this clearly indicates that Brazil’s per capita book purchases are declining.” Marcos Pereira, head of the Brazilian National Association of Book Publishers, believes that book sales and the average price have reduced the overall book market.
Cardoso, a partner at a book publishing house in Brasilia, said that the lack of a broad-reading culture in Brazil is dangerous. A 2016 survey showed that 44% of Brazilians did not have reading habits, and 30% never even bought books, mainly because of uneven income distribution, more illiterate people, and lack of encouragement for reading in families and schools. And training, and the number of public libraries is small.
From another perspective, the sluggish Brazilian book market is also affected by the previous economic crisis. Research shows that in recent years, the annual sales of the Brazilian book market is basically in line with the trend of gross domestic product (GDP). Before 2014, the Brazilian economy continued to grow and the book market sales were also at a high level. In 2015 and 2016, Brazil's GDP has shrunk by 3.5% for two consecutive years, making the book publishing industry more uncertain. Coupled with sluggish market demand, sales fell significantly.
In recent years, the voice calling for an increase in the number of readers has continued to rise in Brazil. Pereira said that the recovery of the Brazilian book market requires the support of economic growth and the support of long-term policies. Since reading habits are often developed in families and schools, experts have called for parents to encourage their children to develop reading habits and increase reading time. On the other hand, they should also train in-school teachers to help children connect reading with happiness and knowledge. In addition, the government should improve the construction of public reading places and increase policy support for the publishing industry.
Despite the downturn in the publishing industry, nearly 20% of bookstores in Brazil closed down in 2013, but industry insiders remain optimistic about the future of the book market. Many publishers expect that the current Brazilian book market has bottomed out and sales this year will pick up. Bernardo, president of the Brazilian National Bookstore Association, said: "The market is gradually improving, and the current situation is not the worst."
In 2017, Brazil's economy has stabilized and returned to the development track, which is undoubtedly a big advantage for the book industry. The 18th Rio International Book Biennial, held this year, attracted more than 680,000 visitors, a rise from the previous session. Maria Anna, vice chairman of the National Association of Book Publishers in Brazil, said that as one of the barometers of the book market, this reflects a positive trend in the market. The Biennale organizers are also very satisfied with this result. “It is very gratifying to see that publishers have made sufficient investments to attract visitors, and readers of all ages have the opportunity to participate in cultural experiences up close.”
At present, many state agencies and municipal governments in Brazil encourage people to read through a series of measures. The Acre State Government and the social education institutions set up new libraries to foster reading habits among young people. Recently, a reading culture sharing event was held at the public transportation terminal of the Brasilia Metro to encourage passengers to maintain reading habits while taking public transportation.