After The Introduction Of Inkjet Equipment, Is The Investment Proportional To The Return? How Does A Company Take Orders? Look At The Color Printing, Shandong Chinese

After the introduction of inkjet equipment, is the investment proportional to the return? How does a company take orders? Look at the color printing, Shandong Chinese

At the moment when the wave of digitalization is sweeping the printing industry, the construction of digital printing production center has become the key point for printing enterprises to break the situation. How to choose an efficient and suitable inkjet printing equipment? How do you balance equipment investment with long-term returns? How to continue to expand orders and stabilize the industry position in the fierce market competition? These issues have become a core concern for many business owners.

In order to explore the way to break the situation, we specially invited two heads of digital printing production center enterprises to elaborate their thinking and practical experience around the core issues such as the purchase strategy of inkjet printing equipment, the path of order expansion and the construction of enterprise competitiveness, so as to provide reference for other enterprises.



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Yang Yong, general manager of Zhongcai Printing Technology Group Co., Ltd

When looking at inkjet printing equipment, there are a few key factors to focus on:

1. Printing quality: The printing resolution, color reproduction and operation stability of the equipment will directly affect the quality performance of the final product.

2. Production efficiency: The printing speed of the equipment, the degree of automation and the ability to process multiple tasks in parallel are the key factors that determine the production efficiency and overall production capacity.

3. Cost control: The cost of equipment purchase, the cost of consumables in daily operation (such as ink, paper and other consumables) and the subsequent maintenance cost will directly affect the profitability of the enterprise.

4. Equipment stability and durability: The failure rate of the equipment, the expected service life, and the quality of after-sales service provided by the supplier determine the continuity of production and the long-term return on investment of the enterprise.

5. Environmental protection and energy saving: The environmental performance of the equipment, such as whether the ink used is environmentally friendly and harmless, and the energy consumption level of the equipment, are also important aspects that enterprises need to pay attention to during the inspection.

6. Technical support and after-sales service: The technical support capabilities provided by suppliers, including technical training, troubleshooting, etc., as well as the response speed and service quality of after-sales service, are also important factors that enterprises need to consider when choosing inkjet printing equipment.



At present, Zhongcai Printing has a total of 8 inkjet rotary digital printing machines, including 3 Founder inkjet rotary digital printing presses, 4 Yingkejie inkjet rotary digital printing presses and 1 Gaole inkjet rotary digital printing machine. The investment in the early inkjet rotary digital printing machine was proportional to the return, and the unit price in the early market was high and the market competition was less.


After the introduction of the inkjet rotary digital press, we mainly increased the number of orders through the following points:

1. Improve product quality: use the high-efficiency output of inkjet equipment to attract customers who are anxious about the demand for printed matter, and truly achieve short, frequent and fast, such as personalized customization, short-run printing, variable data printing, etc.

2. Strengthen marketing and promotion: Through the combination of online and offline, show the advantages of inkjet printing, such as fast delivery, high-precision printing, etc., to attract more customers.

3. Cooperation and alliance: Establish cooperative relations with other related industries (such as design companies, advertising companies, graphic stores) to expand the source of orders.

In order to maintain the company's long-term development, Zhongcai Printing maintains market competitiveness through the following points:

1. Technological innovation: continue to pay attention to the latest technology in the industry, introduce new equipment or upgrade existing equipment in a timely manner, and maintain technological leadership.

2. Cost control: control operating costs by optimizing production processes, reducing consumables costs, and improving equipment utilization.

3. Personnel training: strengthen the technical training of employees, improve the skill level of operators, and ensure the efficient use of equipment.

4. Customer orientation: In-depth understanding of customer needs, providing customized services, and improving customer satisfaction and loyalty.

5. Brand building: through high-quality products and services, establish a corporate brand image and enhance market competitiveness.

6. Data analysis: use big data to analyze customer needs and market trends, and adjust production and marketing strategies in a timely manner.



Feng Jiao, general manager of Shandong Huayu Digital Printing Co., Ltd

When investigating inkjet rotary digital printing machines, enterprises need to focus on whether the equipment capacity, printing quality and cost can meet customer needs, and whether they are competitive in the market.

Shandong Huayu currently has 3 inkjet rotary digital printing machines, including 1 Founder inkjet rotary digital printing machine and 2 Yijiayi inkjet rotary digital printing machines. In the early days, the payback period of inkjet rotary digital printing machines was short, and the investment was proportional to the return.

After the introduction of inkjet rotary digital printing machine in Shandong Chinese, the company needs to simultaneously promote the capacity building of the business team and the production team to ensure that the team is efficiently adapted to the new production line. To achieve this, digital transformation measures need to be implemented:

1. Intelligent order processing: Deploy self-service ordering and intelligent quotation system to generate accurate quotations immediately after customers submit their needs, greatly improving the efficiency of order taking;

2. Automation of the production process: the introduction of one-click imposition function, through the algorithm to optimize the typesetting scheme, reduce manual intervention; Supporting the process piece-counting system, real-time statistics of the production capacity of each link, driving the improvement of production efficiency.


In addition, by establishing a closed-loop service of "fast quotation - fast ordering" (such as completing production scheduling and delivery within 24 hours after the customer confirms the order), enterprises can consolidate the loyalty of old customers, and at the same time release production capacity resources to expand new customer groups, forming a virtuous circle.

Shandong Huayu believes that to maintain the company's competitiveness is to create 200% customer satisfaction, provide customers with services that exceed expectations, and with this as the goal, constantly optimize the process, improve efficiency, optimize prices, cultivate the company's "iron powder" customers, and achieve a win-win situation.