After the ink cartridge printer unveiled the market Canon followed the ink printer
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Recently, Canon introduced a new type of ink-type printer to China. Can Sook (China) Chairman and Chief Executive Officer Ozawa Hideki expressed hope that the market share of Canon printers in China will increase from the current 40% to 50%.
Previously, Epson and other brands have introduced ink cartridge printers. Whether Canon’s follow-up threatened to reduce its ability to innovate? In response, Ozawa Ozawa expressed disapproval. "The first creation does not mean that innovation." He said that Canon's many well-known consumer electronics products are not its first. Such as cameras, especially SLR cameras, is not the first Canon, but Canon cameras have always maintained sales first. "It is more important to pay attention to customer satisfaction and continuous improvement in order to keep our products leading."
According to reports, Canon conducted in-depth market research in the Chinese market to understand how Chinese consumers feel about ink cartridge printers. For example, what kind of problems are satisfied with consumers, what are the problems, and research and development for the actual needs of consumers? “Canon refill printers must meet the high-capacity printing requirements, and at the same time better meet the photo printing needs and look beautiful.”
Canon ink-type printers are more compact, and the design of ink tanks is inside the camera body, avoiding the design of Epson's criticized ink tank plug-in. And the printing cost is lower than Epson. For example, Canon Inkjet High Capacity Printers G1800, G2800 and G3800 are equipped with large-capacity ink cartridges and can achieve a large print volume of 6,000 pages for monochrome documents and 7,000 pages for color documents, and monochrome ink prices are only RMB 60 per bottle. Make a single black and white print only one penny, color 2 points 8. The Epson ink cartridge printer has a black print volume of 4,000 pages and a color print volume of 6,500 pages. Single black and white printing costs 1 and a half, color 4 points 3.
In addition, Canon also promised that the warranty period for new ink-type high-capacity printers will be 3 years, compared with the one-year warranty for inkjet printers. Canon said that this is also to enable more soho and small and micro enterprise users to use it with confidence and reduce its use cost before launching.