The 2025 IF Design Award Has Been Announced! Let's Take A Look At The Gold Award For Food And Beverage Packaging

On February 27th, the German iF Design Award, known as the "Oscar" of the design industry, announced the list of winners for the year 2025.
Since its establishment in 1953, the iF Design Awards have become a globally recognized symbol for recognizing excellent design. This award annually solicits outstanding architectural, product, interior, packaging, communication, service, and professional conceptual designs from designers and manufacturers worldwide. The entries are evaluated by a panel of over 60 renowned experts from the fields of design, industry, and architecture worldwide. For designers, the iF Design Award can advance their design career and elevate them to higher levels. For enterprises, the iF Design Award can be the key to entering new markets or gaining valuable media attention and promotion. The iF Design Award is a design feast, a unique marketing tool, and has more value for participants to discover.
It is reported that the 2025 German iF Design Award received nearly 11000 entries from 66 countries/regions. The iF expert jury, consisting of 131 renowned designers from 23 countries, conducted online pre selection and offline selection, and a total of 3368 award-winning works were determined. After the final selection, a total of 75 works won the highest honor - iF Gold Award, of which only 13 were Chinese works, accounting for 17%.
In terms of segmented tracks, there are a total of 79 award-winning works in food and beverage packaging, which is half the number compared to last year. Among them, there are 54 award-winning works from China, accounting for nearly 70%.
Gold Award Works

1,HOUSE OF GATSBY, great spirits for great people Range of spirits (Gin, Rum and Absinthe) wine packaging

This House of Gatsby liquor package includes gin, rum, and absinthe. The iF organizing committee commented, "Just like the fictional character named after it (Gatsby), this design is timeless and mysterious. The subtle changes in color and pattern of gin, rum, and absinthe are enough to distinguish different products without weakening the brand image. This bottle is worth collecting - it's too beautiful to throw away or recycle
2. DRAM5 Whiskey Packaging

DRAM 5 greatly enhances consumers' sense of surprise through its mysterious box concept. There is a flavor wheel inside the packaging that encourages users to explore a variety of flavors by rotating the bottle. This innovative design transforms the traditional whisky tasting experience into a social and interactive activity. In addition, the packaging also uses environmentally friendly materials and combines fashionable and energetic designs. The iF organizing committee commented, "This design has reimagined the packaging of the whiskey tasting set and increased its value. It not only attracts users to try out the products inside the box, but also draws them into a world they have not yet explored. Just as good whiskey gradually emits subtle aromas and flavors, this packaging box also showcases the product in stages as users open it. This is the best embodiment of gamification and educational packaging