Why the price of the guide has encountered "Waterloo" in the printing company
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In recent years, in order to regulate the order of the printing market, do a good job in self-discipline management, eliminate the occurrence and development of price wars, and do a lot of research work, and have introduced the "Book and Printing Guide Price" (hereinafter referred to as "Guided Price"). ), it should be said that this is a practical matter for the industry association to do for the industry. However, this is the guiding price of the cohesive association's hard work. The response in different places is different. In some provinces and cities, even “Waterloo” has been encountered, and implementation is difficult to become a top priority. It is natural for publishers to have ideas, but some printing companies do not buy them but they are unexpected. The author of the paper found in the survey that the formation of difficult problems, although the responsibility of the publishing department, but some printing companies in the fierce competition, in order to seek one's own benefit and actively reduce the order, but it is the main reason. In the long run, to solve the difficult problem of implementation, it is also necessary for relevant printing companies to achieve "one understanding" and "two enhancements."
Resistance comes from the company itself
At present, the book printing price is a troika, and the guidance price, market price, and execution price cannot go one way. The printing price guidance price introduced by many localities is not ideal, and the publishing department's attitude is unfortunate, but it is puzzling for printing companies not to buy. It is the printing companies that have done their own thing and undermined the rules of the game, which led to the inconsistency of the guide price. They did not show too much prejudice on the surface of the guide price, but in the private sector, they did another set of measures. The problem of wages is even more confusing. No wonder the publisher said that it is your printing factory that is selling itself. Why are we not happy?
It should be said that the guiding price reflects the objective nature of the market to a certain extent. It is a combination of the actual market conditions at that time. It is a guiding price based on repeated investigations and repeated calculations. It is also repeatedly asking for publishing and printing companies. Passed after the comments. Of course, it is not surprising that the problem is encountered in the implementation. The strange thing is that the resistance will come from the printing company.
In order to find out the difficulty of implementing the guidance price, some local associations have done some investigations. The survey results show that the vast majority of printing companies strongly demand that they be executed at the guide price. I hope everyone will abide by the rules of the game. Everyone thinks that there is a scale for guiding prices, which can reduce unnecessary disputes. Some printing companies also suggest that the industry should establish a price alliance in order to create a good market environment. From this point of view, it is a small number of companies that secretly disrupt the price of the entire industry.
Four factors lead to price specifications
Obviously, the guidance price is based on the market, and as far as possible, it is fair and reasonable, mutual benefit and win-win. However, the market is constantly changing, and the guidance price can only be used as the basis for pricing. It is best to determine the wages according to the market accounting costs, because only the market price can best reflect the truth of the market price, which is the goal pursued by both parties.
But in fact, sometimes the market price is higher than the guide price, and sometimes it is lower than the guide price. It is these variables that will increase the workload of the company. It is normal for companies to have a fixed wage. The actual execution price is often the price that the printing company is most reluctant to implement, and it must be done for the sake of livelihood. It is really difficult to break through this kind of strange circle by merely guiding the price. It is necessary to cooperate with both the printing and printing parties.
If all the responsibility for implementing difficulties is pushed to the publishing department, it is obviously unfair. During the visit, some local associations also learned that publishers are not unwilling to implement the guidance price, but prefer to go to the market, with the market as the basis for pricing. The national printing market is so large, and the publishing house has a lot of room for manoeuvre. As for the price of each book, it is determined according to the market price at that time, and there is no uniform standard. If the paper and raw materials are cheaper, the printing price must be lower; if the raw materials rise, the wages will increase.
Publishing a book also needs to consider the cost, bargaining is a natural thing. Publishers generally choose to print books in the off-season of the printing factory, when the price is better. "The Printing Association is very commendable for the industry. As long as the guidance price meets the market requirements, we will definitely implement it." Although these words are a bit of a grandiose, it is also a big truth.
The problem has returned to the printing companies themselves. At least some printing companies are relatively lacking in these aspects: first, lack of overall concept and overall awareness; second, lack of self-discipline, destroying the order of the printing market for self-interest; third is the guiding price Lack of due recognition, did not see the positive significance of the guidance price to regulate the market and safeguard the interests of the industry; Fourth, the lack of awareness of the adverse effects of the price on the enterprise itself. It is these reasons that have made it difficult for some printing companies to perform.
Improving self-discipline is the key
From the current situation, it is far from enough to solve the long-standing problem of wages and regulate the printing market. The efforts of industry associations are far from enough. The printing companies are the participants of the market. To solve the problem of difficult implementation of the guidance price, we must first solve the problem of the enterprise itself. Since the wage war is picked up by the printing companies themselves, it is most appropriate for the printing companies themselves to calm the war. Those enterprises that fall into the "indiscriminate price" should at least "one understanding, two enhancements".
"One understanding" is to correctly understand the value law of the market economy, and at the same time recognize the positive significance of the guidance price set by the industry association to regulate the order of the printing market.
In the process of entering the market, enterprises must abide by the rules and discipline, and act according to the rules, taking into account the interests of the entire industry. Freedom of price behavior is a manifestation of disrupting the market economic order, which not only damages the interests of the industry, but also harms the interests of the enterprise itself, and is not conducive to the overall development of the industry. To know that there is no way out of the price. Some Indian companies may fall into the "indiscriminate price", and there may be hard-won difficulties, but in any case, it should not break through the bottom line of professional ethics, otherwise it will be difficult to gain a foothold in society. Although it can be a temporary success, the social cost of sacrificing corporate reputation is too great.
"Two enhancements" is to enhance market awareness and self-discipline. These two kinds of consciousness are mutually causal, mutually reinforcing, and mutually restrictive.
It is very important to run business and market awareness. Only by truly understanding and mastering the rules of market operation can we be able to navigate the market smoothly, and can handle it sensibly. Self-discipline is the basic behavioral norm of an enterprise. It is based on honesty. A company with a strong sense of self-discipline will not lose its way in the big waves of market competition, and will be able to consciously follow the rules of the game. Without the self-discipline of printing companies, there will be no stable printing market, and there will be no standardized operation of the printing market.
Under the conditions of market economy, the guiding price is only a kind of emergency measures and expediency measures, in order to alleviate the contradiction of wages. In the case that the market operation is still not perfect, it is necessary to adopt a macroscopic means of guiding prices. To truly solve the problem of wages, we must wait for both sides to be in a completely equal position and fully enter the market. At this time everyone is mature, and the guide price may lose its meaning. Of course, we are willing to see that everyone is doing things according to the law of market value. The market is really determined by the market. Both sides are the price masters. At that time, the determination of the wage price will be able to "wind and rain."