Who is going to solve the pain of e-commerce packaging?
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According to the statistics of China Express Association, in 2016, only 16 days of “Double Eleven”, the number of e-commerce parcels distributed nationwide reached 1.05 billion, an increase of 35%. Throughout 2016, China's express delivery business totaled 31.28 billion pieces, a year-on-year increase of 51.4%. This means that the national express delivery business needs more than 30 billion waybills, 4.3 billion textile bags, 12 billion plastic bags, 4.5 billion paper envelopes, 14.4 billion cartons, 24.5 billion meters of tape and 4.3 billion internals in just one year. Buffer package. Among them, the recovery rate of more than 14.4 billion e-commerce packaging cartons is less than 20%, far lower than the average of 85% in developed countries. Behind this huge waste of resources is a series of problems such as e-commerce packaging is not environmentally friendly, not easy to degrade, and low resource recycling rate. At the same time, in order to prevent disputes caused by damage to goods, many courier companies over-packaged or repackaged the goods into a "scorpion". This common problem in the express delivery industry not only caused huge waste of resources, but also caused a lot of pressure on the environment.
For the e-commerce cartons we see every day, we will be able to truly degrade and recycle, how to use standard packaging to reduce logistics costs, how to let enterprises enjoy one-stop packaging supply chain services, from research and development From product to development, it requires not only “artisan spirit” but also business insight, when a remarkable innovation company stands out.
He was the first founder of a zipper on a carton; he was the first founder of a startup that was invited by SF University to be a group executive after SF's listing; the company he founded was a rookie “green plan” strategy. Partner; his company's products can improve packaging efficiency by at least 30%... He is Xing Kai, the founder, CEO and product manager of the company.
Improve overall efficiency by 30% to do “environmental guards” in the packaging industry
According to statistics, about 30 billion express parcels are circulating every year in China, which means that 100 million parcels are sent every day. To this end, China's annual express packaging needs to consume 182,000 tons of corrugated cardboard, which is equivalent to cutting 1547 hectares of forest every year. It is not only the base paper, but also the average length of the tape used in the express delivery industry in 2015. The total length of the tape used in the national express delivery industry reached 16.985 billion meters in 2015, which can be 425 circles around the earth.
Many companies have begun to take action against the social problems that most courier packaging cannot be recycled, non-degradable, and harmful to the environment and human health. In June 2016, the rookie network took the lead in China's largest logistics environmental action “Green Action Plan”, which is committed to reducing carbon emissions and waste of resources in China's express delivery industry. Carton recycling and uncoated carton are one of the highlights of the Green Plan.
You have heard of the "Green Plan", but you may not know that it is a strategic partner of the plan, and a tear-off uncoated carton has an interesting name - a zipper carton.
1. Three-second open zipper
Xing Kai said that its entry into the packaging industry was purely accidental, mainly due to an anger against traditional e-commerce packaging. After based on user insights and discovering the business opportunities of the carton, Xing Kai resolutely devoted himself to this industry that has not changed in the past 100 years, creating a product that is absolutely different from the traditional e-commerce carton - zippered carton, as the name suggests, this carton does not need With any tool, just pull it along the zipper and open it in 3 seconds. Many users have commented that the 3 second out of the box is very sexy.
A torn zipper carton also has a moving small detail: two-way zipper design, the left and right hands can open the carton, which fully considers that 130 million of the majority of Chinese users are left-handers.
In the same traditional industry, some people complained that some people could create new products or even explosive products. Xing Kai is aiming not only for technological innovation, but for being a product user, and willing to act to solve problems. He has always stressed that "it is better than it is better," and the zipper carton that was born based on the user's thinking makes it torment in the traditional industry.
2. Double-sided adhesive that starts in one second
Tape degradation for winding traditional e-commerce cartons takes 100 years; at the same time, recycling costs are further increased because of the difficulty in separating carton and plastic from the use of scotch tape. The torn wave double-sided tape is used in less than one-third of the traditional tape, and the bond is firm, non-toxic and easy to decompose. Since the tape is not used, the carton is not only environmentally friendly, but the packing and packaging efficiency is also greatly improved.
The idea of developing wave double-sided tape was derived from the scarred fingers of the carton packaging workers when Xing Kai visited the factory. The wavy double-sided plastic carton eliminates the tape sealing process and can be easily torn in less than one second. Even if the worker wears gloves in winter, it can work. At the same time, the curved edge design of protecting the hands greatly enhances the work of the workers. Efficiency and operational experience are very popular among workers.
In order to bring a better user experience, a torn "artisan" also invented a series of tapes suitable for the four seasons of spring, summer, autumn and winter, completely avoiding the degumming phenomenon caused by courier packaging due to different seasons of transportation.
3. 99% environmentally friendly degradable carton
Even more surprising is that this two-pocket carton can also be burglar-proof. Because the entire carton is rounded, as long as it is not opened from the zipper, the fillet will leave traces. In the process of express delivery, not only can it be made without damage, the user can receive the goods with peace of mind, and the supplier can also be responsible according to the traces on the carton.
Through the customer's actual operation, the packaging efficiency of a zippered carton is higher than that of the traditional e-commerce carton by at least 30%, which not only improves the warehouse operation speed, but also reduces the labor cost and the number of workers; when the e-commerce promotion season comes, it can better help customers. Save a lot of cost increases due to the recruitment of temporary staff.
In just a few years since its establishment in 2013, it has won more than 40 national-level technical patents and passed the national high-tech enterprise qualification certification. Its 99% eco-degradable zipper carton has been iterated to the sixth generation, and the 100% environmentally friendly packaging that will be launched in the future is their deepest respect for nature.
One-stop packaging supply chain service empowering customers
The one that can provide one-stop packaging supply chain services for enterprises does not have its own factory. Xing Kai said that in the environment where the transportation radius is usually 200 kilometers and the logistics is the biggest limit, the tearing of the supply chain synergy will make it more desirable to build a “factory without walls”, that is, an order can be delivered nationwide. .
As a packaging group listed on the A-share market, Jingxing Paper is also one of the suppliers that cooperated earlier. According to the general manager of the company, Mr. Hu recalled that he had been troubled by the problem of carton recycling before the cooperation between the two parties. Faced with the carton wrapped around the tape, even the introduction of the leading-edge automatic equipment made the production return to the Stone Age. ". After cooperating with a tear, not only the appearance of the carton is exquisite, the workers are convenient to pack; more importantly, in the recycling process, the burden of sealing tape is saved. At the time of “Double Eleven”, the customer ordered 200,000 pieces of a torn carton, and Jingxing Paper completed the delivery in only half a day.
"Packaging is not a cost, but a competitive one." Xing Kai agrees very much. Nowadays, users are favoring high-value products, and the first thing they touch the product is packaging. Opening the packaging that looks like a gift box can not only bring surprises to users, but also an important display of corporate brand power.
Just like tearing up the cooperation with “I don’t think about rice”, by creating unexpected product packaging, it not only introduces good products, but also changes the user’s awareness of the products through packaging, and enhances the brand competitiveness of customers.
When the “No Rice” brand has not yet been formed, they have found a tear, not only the product packaging design, but also the design of a new zipper carton for “No Rice”, ensuring tight packaging and saving. At the same time of transportation space, innovatively invented the product packaging with hidden handles, so that “No Rice” stands out in traditional rice woven bags and vacuum bag packaging. It has the characteristics of convenient carrying and tearing, which creates “I don’t think about it.” Rice brand image of sunshine, health and fashion. After the proofing, testing, mass production and national supply services, the first generation of “No Rice” Wuchang Rice was launched in September 2016. After the company's founder Yu Peng recalled that "I didn't want rice" in Jingdong crowdfunding to sell 120,000 kilograms of rice for 6 hours, it took only 30 days from market research to production, which saved half the time and cost compared with the traditional.
For this reason, many customers are not only e-commerce cartons, but also the overall service of the packaging supply chain based on customer needs. Such as the Vipshop, Yue Shi style, Jinba men's clothing, hammer technology, Luo Ji thinking, etc. are all in this model and a tear to cooperate.
Chen Chunhua, a Chinese corporate culture and strategy expert, commented on this: "A torn case is very valuable, not only to find the pain points of users, but also to turn it into a product, to develop a business model from business opportunities. They use a new perspective Change the original industrial components and redefine the industry."