In the sixteenth century, Western medical circles made extensive use of the principle of pop-up books to compile anatomy textbooks and clearly depict human organs. The concept of pop-up books is also used to make horticulture teaching books to express the hierarchy of garden landscape and the concept of three-dimensional space. At this time, only minority children's pop-up books related to Bible teaching were available. Since the eighteenth century, pop-up book design talents have dominated children. The 1765 Fun Book published by the R.S Bookstore in London, England, was the pioneer of pop-up books. At that time, people were quite fascinated by mechanical assembly and operation, so the special preference for mechanical principles was closely reflected in the design of pop-up books. Especially in the UK, it can be said to be a pioneer in this field of art, most famous at that time with Dean Press and Rafael Tack Publishing House in the UK.
In the middle of the eighteenth century, pop-up books appeared in the form of folding pages, followed by pulling small pieces of paper to change the changing effect of flat books, which could alternate between two scene changes, but basically these were still movable books in the form of two-dimensional space. It wasn't until the mid-nineteenth century that there was a real three-dimensional space design that could automatically jump out of the page. At that time, Britain and Germany were the two main centers for the manufacture of pop-up books, and there were many well-known printers. The nineteenth century was the golden age of pop-up books, especially at the end of the nineteenth century, fueled by the development of printing, children's pop-up books appeared in large numbers, which became the patent enjoyment of European aristocrats and the children of wealthy American families. However, the pop-up book market stagnated after the war due to factors such as production difficulties, rising printing costs, and the characteristics of the low price trend of the children's book market, coupled with the outbreak of the First World War, which terminated the development of Germany, the main pop-up book producer. It was not until the fifties and sixties after World War II that the Czech Republic began to export many novel pop-up books, so that pop-up books once again attracted everyone's attention.
In the 60s, Hunter first promoted the concept of pop-up books to manufacturers, as advertising and promotional giveaways, with a small riddle pop-up book combined with general food advertising, consumers only need to cut out two coffee box cut-offs, attach a dollar to send back, you can get this small book. In just one year, this riddle pop-up book sold more than 200,000 copies, laying the foundation for Hunt to engage in pop-up book work. For more than three decades, Hunter founded the pop-up book company, Mutual Vision, in addition to promoting the pop-up book concept to magazine advertising pages. In terms of entertainment books, the main market is still children's educational entertainment, and such books also dominate the pop-up book market.
When the book uses illustration as the main visual language, and the text occupies only part of the content or the status of auxiliary illustration, we call it a picture book, and Japan is called a picture book. A pop-up book in a narrow sense refers to a book that can jump out of the three-dimensional space shape on the written when the book is opened, but does not include the use of page turning and pulling. A movable book that changes the effect on a flat graphic by rotation, etc. Basically, it refers to a book that can interact with the reader when flipping through the pages, which can also be called an interactive book.
Zhang Shizong divided the form of pop-up book into two forms: flat and three-dimensional, plane change, that is, the change and action of paper work are mostly on the plane of the page, which can be divided into six types, such as page turning, folding, paper puppets, holes, pulling, and changing scenery, three-dimensional change into the change and action of paper work, breaking through the limitation of flat reading of the book, can be divided into six types: pulling category, layered scenery, jumping class, landscape category, exhibition scenery, and scenery category.
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