Tortoise and Hare Racing and Micro Innovation
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I heard that at the Dongguan Printing Exhibition in April, several foreign-funded printing suppliers sold no less than 500 printing presses. When we were old enough to say that business was difficult, no profit, and customers demanded too much, but why the domestic counterparts still Dare to invest? Is it really such a risk for others? During the 30 years of domestic opening, I was fortunate to have started to contact the domestic market earlier. In 1984, there was no house at the Hongling Road from the railway station. It took an hour to get a car at the train station. When I recruited a piece of paper, a piece of paper was posted outside the factory, and it was a thousand people. . . . We often hang on to the things that are good for ourselves or superior to ourselves, and the old ones who ignore others will progress. When others are chasing or surpassing you, you are still looking for a lot of thieves. Excuses to give yourself a feeling of excuses, then how to improve?
A few years ago, when I was in Shanghai and Beijing, I was told by the bosses of many printing houses. Frankly, there are three excellent ones in each class. Of course, they can’t take my 30 years of experience in a few days. However, there are always some words in the class that I may have realized in ten or twenty years, which saves them a lot of time and money. Hong Kong people are really "shun" for so many years, things are like the story of the tortoise and the hare, when we sneaked through the rabbits sleeping in front, but today we are again in the eyes of the turtles that slowly crawled behind us, that Like a sleeping rabbit, and I believe this old story will continue.
Avoid falling behind people, of course, to continue to innovate, but when it comes to innovation, many people dare not take the initiative, because the success rate is too low, as an innovator, often pays a lot of money and is not necessarily successful and rewarded. The fact is that the ratio of innovation success may not be exactly two-hundred, and innovation and rewards, how many of them can get rich returns, or just recovering investment?
In fact, there are a lot of so-called innovations, sometimes with the meaning of "Can't get it!" or "stealing chicken" in our Cantonese. And now it is a popular saying called "micro-innovation."
Printing is difficult to do today, or it should be said that today's business is difficult to do all over the world. One of the culprit must be the popularity of computers and the Internet leading to the flattening of the world. The spread of information is not like the speed of the turtles. The electronic products that come out a month ago will be laughed behind, let alone your understanding of printing technology stayed 10 years and 8 years ago. The transparency of information makes it harder and harder to "steal the chicken", and the opportunities for people to "big fog" are becoming less and less. Information transparency may be bad for some people. On the contrary, if you use this transparency, its infinite information can in turn give you unlimited business opportunities. If the world is calculated according to strict scientific standards, there will be a major invention every 12.5 years. Many inventions or innovations are based on the "micro-innovation" on the basis of predecessors, so we do not need to compare ourselves with love. Compared with Stan, Hawking or Gaochun, learn Ma Yun, add facebook to ebay plus amazon Taobao, a good example of micro innovation.
I often say that we do printing, even if the equipment used comes and goes are those brands, but why everyone's output is different, and the quality can be very different? So if you put the concept of "micro-innovation" into production, don't ask yourself to be different from others, but just use more thoughts than others, and more "stolen chicken" ideas, more " The idea of "you have to get it" will have more ways out.
The "stealing chicken" mentioned here is not a stealing chicken that steals chickens and dogs. It is a kind of "touch-by-pass". For example, ten years ago, I have seen people using inks that are not lithographic printing for flat film. In life, the cost is half flat, and if some metal materials are printed white, because it is not silk screen, it can't be thick, not white enough, and finally it is not necessary to use ordinary white ink to solve the problem.
Of course, if you can "steal the chicken" in the market, it will be even better. The author is a friend of paper products. If he does not have a profit of 30 cents, he will not do it. Why? That is, he sold the product to a customer who paid him a high price but still felt that he saved money. He did 20 to 30 million business a year, and his profit was better than his peers of 200 million or 300 million. Another person buys 2 million body stickers every month to print stickers for mobile phone cases. Also, if you think about the protection stickers on your mobile phone or TABLET that sell you three to several hundred yuan, you can find a sticker maker to ask about the cost of static electricity for one square meter. Can I make a few TABLET protection stickers for one square meter?
In fact, business opportunities are really everywhere, just whether you have confidence, or whether you have any thoughts.