Those factors that influenced the artistic design of modern print advertising paintings
Those factors that affect the artistic design of modern printed advertising paintings - the artistic design of modern Chinese printed advertising In advertising paintings, the author needs to do different artistic treatments on the commodity image, font image, trademark image, etc. according to different themes, and these well-designed images and graphics are not only more in line with the needs of the subject matter, but also can
complement the subject matter well in the picture, so that the whole picture looks very coordinated. 1. Different themes Republic of China Hademen cigarettes Author: Hang Zhiying In the advertising painting with the theme of "fashion girl", the goods in the girl's hands or beside her will be magnified several times, in order to form a sharp contrast with the girl's image, to present an interesting visual impact for the viewer, but also to make the image of the artistically processed goods jump on the paper and be more eye-catching in the picture. 1925 Three British Wars of Lu Bu Author: Liang DingmingIn the traditional story theme, the author usually designs the frame in the picture into a style with cultural charm, which not only makes the edge decoration coordinate with the subject matter, but also increases the design sense and interest of the whole painting. In "Three Heroes vs. Lu Bu", the edge decoration is designed with the theme content, and the guards holding weapons and the picture of the battlefield reflect each other, the picture is harmonious and unified, and the vision is also very beautiful. 2. Different social backgroundsThe complex social background is also one of the important factors affecting the artistic design of modern printed advertising, and there are subtle changes in the details of the artistic design in advertising paintings under different social backgrounds. In 1912, the head office of the British American Tobacco Company in London was divided into Shanghai During the 38 years of the Republic of China (1912-1949), Laodao brand tobacco was the most turbulent period in Chinese history, the end of the semi-colonial and semi-feudal society. This social background is also reflected in the advertising paintings. As shown in the advertising painting of the old knife brand tobacco, the author added the British and American flags to the picture when designing the trim, which not only enriches the picture, but more importantly, explains the nature of the enterprise in the advertisement, and even in the picture we can judge the social background at that time.
In this advertising painting, in addition to the peace and tranquility of the picture, we can see that China has passed that stormy period, and through the naming of "Zhijiang Tu" and the design of its trademark, we can get another important information, China has won the victory of the eight-year War of Resistance Against Japanese Aggression! On August 21, 1945, China and Japan held negotiations on the surrender of the Japanese army in Zhijiang, Hunan, which was named and designed to commemorate the final victory of the Anti-Japanese War. 3. Different audiences in 1925 Feiyan Wonderful Dance British American Tobacco Company Co., Ltd. in China Author: Zhou Baisheng
In this advertising painting, a large area of border decoration adopts traditional Chinese patterns, and it is not difficult to see that this is an advertising painting designed for Chinese, with obvious regional and cultural characteristics. In China's big market, foreign companies try their best to attract the attention of Chinese, so how to make advertising paintings popular with consumers is particularly crucial. The above advertising paintings all revolve around the same theme, that is, the external factors that influence the artistic design of the advertising paintings. Different influencing factors can achieve different design forms and styles, and it is precisely because of the influence and constraints of these external factors that the product image design, trademark design, and trim design in advertising paintings become more meaningful and more individual. The advertising
predecessors combined their wisdom and skills to design a vivid product image, a unique charm of the edges, and a trademark with profound meaning. These design achievements and design methods are what modern advertising designers need to learn, and they also need to innovate and improve on the basis of their predecessors.
